HomeMy WebLinkAboutPACKET Town Board Study Session 2022-04-12 April 12, 2022
4:15 p.m. — 5:00 p.m.
TOWN BOARD
STUDY SESSION Board Room
In Person Meeting — Mayor, Trustees, Staff and Public
AGENDA
To view or listen to the Study Session by Zoom Webinar
ONLINE (Zoom Webinar): https://zoom.us/j/91077906778 Webinar ID: 910 7790 6778
CALL-IN (Telephone Option): 877-853-5257 (toll-free) Meeting ID: 910 7790 6778
If you are joining the Zoom meeting and are experiencing technical difficulties, staff will be
available by phone for assistance 30 minutes prior to the start of the meeting at 970-577-4777.
4:15 p.m. 2022 Street Paid Parking Program Update.
(Manager Solesbee)
4:40 p.m. Remote or In-Person for Weekly Mayor Meetings.
(Town Administrator Machalek)
4:45 p.m. Trustee & Administrator Comments & Questions.
4:50 p.m. Future Study Session Agenda Items.
(Board Discussion)
5:00 p.m. Adjourn for Town Board Meeting.
(Special start time to enter into Executive Session)
Informal discussion among Trustees concerning agenda items or other Town matters may occur before this
meeting at approximately 4:00 p.m.
Page 1
F
A
EP
TOWN OF ESTES PA
Report PUBLIC WORKS
To: Honorable Mayor Wendy Koenig
Board of Trustees
Through: Town Administrator Machalek
From: Vanessa Solesbee, CAPP, CCTM, Parking & Transit Manager
Greg Muhonen, PE, Public Works Director
Date: April 12, 2022
ARE: 2022 Paid Parking Program Update
Purpose of Study Session Item:
Report on updated staff recommendations for the 2022 paid parking season.
Town Board Direction Requested:
Staff seeks Town Board concurrence on the updated staff recommendations for the
2022 seasonal paid parking program.
Present Situation:
At a Town Board Study Session (TBSS) on October 26, 2021 , Public Works (PW) staff
presented results from the 2021 paid parking season and recommendations for the
2022 program. At that time, staff recommended a focus on enhancing the existing
operation and customer experience rather than expanding the program and/or raising
parking fees in 2022.
PW staff also proposed to work actively with key stakeholders — namely the Estes Park
Chamber of Commerce and Transportation Advisory Board (TAB) — during the
2021/2022 winter season to address the concerns raised by the Chamber at the
October 26 TBSS.
Between December 2021 and April 2022, PW staff have:
• Worked with staff from the Chamber, Visit Estes Park, and The Car Park to
prioritize the Chamber's list of suggested program improvements.
• Assembled a stakeholder working group (Downtown Parking Task Force or
DPTF) to provide a venue to collect input directly from downtown businesses, to
build trust, and open up lines of communication. Chamber staff and members
(specifically downtown business owners), TAB members, and staff from Visit
Estes Park, The Car Park, and Public Works all participated.
• Held individual interviews with downtown business owners and stakeholders to
gather additional perspectives about planned improvements to the seasonal paid
parking program. Notes from these "Parking Listening Sessions" are included as
an Attachment.
Page 3
• Two DPTF members presented to TAB at their regular meeting on March 16,
2022.
On a parallel path to the stakeholder work detailed above, PW staff and The Car Park
have been actively working on a number of other program improvements that are on
track for implementation this summer, including:
1. Improved guest experience
• Improved in-lot signage, including refined messaging for payment options,
more pedestrian-level signs, enhanced motorcycle parking signage and Post
Office customer parking signage.
• Expanded "free time" in Library reserved spaces to two hours (vs. one hour).
• Extension of free Wapiti Wifi into all parking areas downtown (free and paid!)
to assist with the mobile payment experience and as an investment in the
downtown experience.
• Five new pay stations clustered in strategic locations.
• Expanded, new, and discounted permit offerings, including:
o Bulk discounting for the Employee Permits
o New Volunteer Permit
o New Temporary Guest Permit
o Improved Commercial Loading Zone Permit
2. Data-driven program adjustments
• Adjusting the hours when payment is required to 10 a.m. — 5 p.m.
3. Enhanced communication & education
• Active promotion of parking and transit options via web, social, door to door,
newspapers, partner networks.
• Targeted campaigns to increase use of parking structure and trolley (for
those who are able), including playful messaging and commemorative pin for
kids (and those young at heart!).
• Participating in Visit Estes Park's "Know Before You Go" video series.
4. Operational changes to improve the friendliness of our field presence
• Parking vehicle ("Peep") will be vinyl-wrapped white (instead of yellow) and
the exterior warning light bar will only be used when needed for safety.
• Adjusting field staff uniforms to add personal touches and an "information" vs
"enforcement" look.
Proposal:
While the majority of the proposed improvements can happen at the administrative
(staff) level, program changes related to fees and/or hours and days of the paid parking
program require Town Board approval.
Typically, PW staff would report on proposed changes at a Study Session and then
follow two weeks later with proposed action at a Regular Town Board meeting. Due to
the timing for the municipal election and orientation of new board members on April 26,
staff will be seeking Town Board approval of the following recommendations at the
regular meeting later this evening.
Page 4
Advantages:
• Town staff, the Transportation Advisory Board, and community
partners/stakeholders have worked together to identify and collaboratively support
these meaningful improvements to the 2022 paid parking program.
• Proposed changes to both the Resolution and Public Works Policy are in line with
the data-driven approach to parking management outlined in the Downtown
Parking Management Plan.
Disadvantages:
• Implementation of seasonal paid parking has been vocally opposed by some
residents and business owners; however, as demonstrated by the
recommendations included in this memo, PW staff continue to be committed to
working with all stakeholders to find solutions and common ground whenever
possible.
• The permit cost reductions and decrease in applicable hours for seasonal paid
parking are expected to reduce program revenue; however, they deliver
offsetting intangible goodwill benefits and are expected to expand retail and
restaurant activity into the evening hours.
Finance/Resource Impact:
As was shared during the 2022 budget process, PW staff are projecting $816,095 in
total (gross) revenue for the Parking Fund (256) in 2022. $4,000 of this total comes from
256-0000-322.31-00 (Parking Permits), $795,000 comes from 256-0000-341.45-00
(Paid Parking Fees), and $17,095 comes from 256-0000-351.20-00 (Fines).
The recommendations included in this report that are projected to have the following
impact on those two revenue line items as follows:
• Reducing hours of operation by one hour. In 2021, the 5 p.m. to 6 p.m. hour
brought in approximately $32,000 in paid parking fees. This represents 4% of
total revenue for the Paid Parking Fees revenue line item.
• Offering discounts for bulk purchases of the Employee Convenience
Permit. Based on 2021 sales for this permit type, PW staff estimates that offering
the proposed discount tiers could decrease permit revenue by approximately
$1,000 or 25% (impacting the Parking Permits revenue line item).
• Creation of two new permit types: Volunteer Permit and Temporary Guest
Permit. In 2021, those volunteering downtown were allowed to purchase an
Employee Convenience Permit. While PW staff did not track the number of
Employee Convenience Permits purchased by volunteers in 2021, the new
Volunteer Permit is expected to have a negligible impact on projected revenue.
The Temporary Guest will not have any effect on revenue as it is only available
overnight (while paid parking is not in effect).
Page 5
• Adjustment of the Commercial Loading Permit. Proposed changes to the
Commercial Loading Permit only impact overnight parking and will not have any
effect on revenue.
PW staff plan to track the revenue implications of these proposed changes during the
2022 paid parking season and will provide an update to the Town Board during the
annual End of Season program update this fall. Even without specific figures on the
impact of the Volunteer Permit, staff are confident that these program adjustments will
be covered with 2022 parking revenues or surplus revenues from the 2021 program.
As a reminder, all parking fees (from paid parking, permits, citations and special events)
go into a Special Revenue Fund for the explicit purpose of reducing future reliance on
the General Fund for future investment in parking and transportation management,
infrastructure (e.g., additional parking supply, transit vehicles), maintenance and/or
programming.
Level of Public Interest
Public interest in seasonal paid parking is moderate with some areas of the community,
specifically some members of the downtown business community who feel the impact of
parking management more acutely. It has always been the commitment of PW staff and
our contractor, The Car Park, to listen, adapt, and build bridges where possible. The
process to bring these recommendations forward is no exception.
Attachments:
1. 2022 Paid Parking Program Update Presentation
2. Parking Listening Session Notes
3. Letter of Support (Transportation Advisory Board)
Page 6
4/6/2022
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2022 Paid Parking Program Update COLORADO
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o Same hours, dates,and rates
o No expansion of paid parking __ r 'a
• Areas for improvement a.
o Payment experience z
• Improved in-lot signage Ix
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• Additional pay stations Alliit o
• Free WiFi a
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• No price increase
■ New permit types
• Improved Local Pass(auto-renewed,virtual) 4
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• Simplify messaging -focus on options z
• Coordination with business owners,field staff a
o Relationship &Trust Building 4, c
• Continue working with community organizations a
to define ways to improve parking experience o
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Page 8
4/6/2022
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• Individual meetings ~' A II
O Focus on downtown business and property owners z
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o Feedback and suggestions regarding Chamber priority list a
o Front-line staff experience o
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o Key partners(e.g., Library) N
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O Building trust and opening lines of communication
o Larger meetings to discuss 2022 priorities and future goals
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o To be placed at all lot entrances and exits
• Five new pay stations 4
• Free WiFi [P
Page 9
4/6/2022
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RECOMMENDATIONS FOR 022 - a
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PERMIT UPDATES 4
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• Employee Convenience Permit (Chamber priority) a.
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• Temporary Guest Permit (Customer request) : ,
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PERMIT UPDATES
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• Special Events Permit (Customer request) O.
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HOURS OF OPERATION
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• OPTF explored current hours of operation and the possibility of , w
implementing a first hour free for all parking customers. s
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• Staff supports adjusting the 2022 Paid Parking Season hours from 10 a.m. a
6p.m. tol0a.m. to5p.m. ``
Supports data-driven program approach ;'� ' i A *`' 1.- b
Encourages evening usage Nr; ; -- , `'`" ` N
o Estimated impact to budget:$32,000 (4%) --- f' - e _„
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• Clearly defining priorities for how parking revenues will be spent (Chamber, W
community request) o
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Chamber and VEP) s
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• Operational changes to make the program friendlier z c
Warnings/education for first time offenses (in lieu of'citations) a
o Adjustments to field staff uniforms, enforcement activities
• Exploring public-private Partnership opportunities
o Lot management _
Signage improvements � - - -
• After dark employee transportation options , [P
Page 11
4/6/2022
-allNEXT STEPS 3
Staff will return this evening with an
amendment to ask fora pproyal of: 1
• Amended 2022 Fee Resolution R
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• Updated Public Works Policy 82 -
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Page 12
Attachment 2
Parking Listening Session Notes
The following aggregated notes came from interviews ("Parking Listening Sessions") with the
following individuals:
• Patti Aldridge, Creativity Cabin, Piccadilly Property Owner's Association Board
• Claudine Perrault, Estes Valley Public Library
• Dana Maxwell, The Maxwell Inn
• Ingrid Bush, The Barrel
• Scott & Karen Thompson, East Riverwalk Property Owner's Association Board
• Ryan Leahy, Egg of Estes
• Rebecca Gatchel, The Car Park (Parking Ambassador)
Comments were also collected at the:
• Downtown Business Alliance / Retail Council Joint Meeting (January)
• Downtown Lodging Happy Hour @ Vert Coworking (February)
These sessions were conducted in January and February 2022. The meetings were facilitated
by Vanessa Solesbee (Town) with the following Downtown Parking Task Force members in
attendance: Donna Carlson (Chamber), Matt Eisenberg (The Car Park) and Ann Finley
(Transportation Advisory Board). Session notes were also posted on the Chamber's website.
• Individual business owner put up signs in a shared private lot this year; seemed to help a
little bit but they had trouble tracking down a towing company with reasonable
rates/proximity to Estes
• Has issues with people parking in their private lot and walking downtown but this is an
issue that has existed for years before paid parking
• More signage could help - especially if it looks official/matches the Town
• In an ideal world, their private lot would have complementary signage to the downtown
signs and Town enforcement
• The Loop will rearrange how drivers can enter their lot, so it will likely help. Not planning
to make any additional investments in signage/lot management until after the Loop.
• Their private lot has such a diversity of uses that it would be hard to manage
• CDOT parcel next to Snowy Peaks Winery has helped
• The one employee rides her bike
• Doesn't think paid parking is bad; there are some folks that want things to stay the
same.
• Have not had patrons/customers ask about paid parking, however if they did, the
business owner would say something about how paid parking is pretty much everywhere
now and parking infrastructure costs money (paving, striping, snow removal, etc.).
• Folks do not seem to have a problem parking in their private lot and walking downtown -
not sure why it is different with the parking structure
• More information about the trolley would be good (business owner did not know that
trolley service matched the paid parking season in 2021
• Might be good to work with business owners to offer a coordinated pick-up/drop-off
location for larger goods. Also in favor of reclaiming more of downtown for pedestrians
like they have done in Boulder.
• Suggested rickshaws/similar transportation to help carry people around downtown
• List of priorities "looks legit" - good to see cost of employee permits at the top
• Good to have third-party data/feedback
Page 13
• Wish list/future item for consideration - bus/waiting shelters in downtown area (both for
respite from the elements and for safety
• How are we going to define "Front Range" visitors? Is it by location? How will we confirm
this with folks when they are paying?
• Would be helpful to define "overnight" as some employees working late (2am); don't
want to worry about them getting tickets.
• What is the timing of the Loop? It would be helpful to have some temporary signage that
guides pedestrians (who park down along W. Riverside) to the walkways/paths. Have
observed many folks walking along the side of the road where there is no sidewalk (by
the retaining wall near where Donut Haus used to be). Could something be put into
place temporarily for this summer?
• Like the idea about some sort of late-night transportation offering for employees. Her
employees think that the parking structure is a good option but it can be a little scary to
walk that far after dark/late at night.
• Pro paid parking; "there is no such thing as free parking. Paying does not drive away
customers. This is just an adjustment period - nothing more. You can't make everyone
happy."
• Likes the idea of paid parking revenues being spent to benefit/beautify the downtown
area (e.g. fix cobblestones, more lighting, closure of areas to allow for more pedestrian
access - referenced pedestrian mall in Boulder).
• Love to see another parking garage - likes the Post Office site.
• Observes downtown employees parking all day, taking up spaces from customers.
• "People will pay money to park because they want to shop"
• Likes the individual meeting format
• Town has done an excellent job of listening /we feel heard
• Patron priorities/perspectives:
o Perception is king
o Consider messaging / PR campaign that is different from past efforts (less
focused on information/facts and more on a positive spin. Something a little
sweeter/spicier. Perhaps come up with clever talking points and provide them to
the downtown businesses (where free parking is located, where parking revenue
goes, etc.)
o Library patrons need longer than one hour; two hours would be the right amount
of time. Number of reserved spaces feels right (currently at 7). These spaces
also need more promotion - maybe folks don't know about them.
o Library numbers were down in the summer of 2021. Not sure if that was due to
paid parking or COVID. Perhaps the feeling was "well, I won't get a space so why
even go?"
o Would like to see another parking structure in the core of downtown
• Staff perspectives/priorities:
o Many staff take alternatives modes (walk or bike); a high priority is a safe bike
path downtown
o What about an employee shuttle or jitney service? Something fast, small and on-
demand?
o Parking garage is great for staff; no issues have been raised about safety related
to getting to/from the structure.
o About half of staff has employee permit
• Question: How will merchants/lodging owners validate parking (if some sort of Front
Range or multi-day permit/pass was implemented). Interested in logistics of permit
management.
• "Had a great experience this summer".
Page 14
• Signage was the #1 issue both within their parking area and with regard to the large
wayfinding sign near their lot.
• Prices could be increased for Overnight Rental Property Permit-very reasonable and
has not been raised in a while.
• Interested in a public/private partnership concept whereby the Town would manage their
private parking area as part of the public supply.
• Asked about possibility of e-bike share and/or scooter company coming to Estes Park
(e.g., Bird or Lime).
• The adjustment from 30-minutes to 60-minutes for the Local Permit went a long way with
their group of friends.
• Don't think that discounts for Front Range customers is a good idea - paid parking hasn't
deterred anyone.
• Would be helpful to have more signage encouraging pedestrians to use the tunnel under
road; still see a lot of folks crossing the busy 34/36 intersection.
• Typically works at an outdoor kiosk in the summer and in the past, heard a lot of
comments about having to circle for a long time to find parking. Lots of comments this
summer about being able to find a space quickly. Maybe received one complaint about
paid parking all summer.
• Paid parking worked well.
• Question: How did the list of 2022 priorities shared by the Chamber get created? Who
created it and whose feedback was included? Happy to hear that Mark Igel's survey
results were included in outreach results shared by Chamber.
• If the Chamber/Town are planning to partner on hiring a third party to conduct a survey,
would want to make sure that selecting, vetting and direction of the company were all
done jointly and transparently.
• Likes the idea of consistent signage across public and private lots.
• Parking was fine this summer; it was no more of a problem than it normally has been.
• Likes the idea of a multi-day permit.
• Does not understand the benefit of a late-night shuttle; thinks an early morning
employee shuttle would be more beneficial.
• Not for paid parking and not for more paid parking.
• Question: How much net revenue was collected in 2021?
• Paid parking is very uninviting.
• Always for another parking structure but look for other ways to fund it.
• Feedback on paid parking has been more positive than expected.
• Two top issues heard from customers trying to park is the desire for better signage about
where and how to pay, as well as improved connectivity on mobile devices. Those using
T Mobile as their service provider simply cannot even access the internet let alone pay
for parking.
• The Post Office lot continues to be a huge headache. Trying to accommodate visitors,
locals, PO contractors, employees, permitted parkers, etc. Need to continue focusing on
enforcement in this lot.
• Also heard from folks that they did not like having to pay; when told there was free
parking, that tended to solve the issue.
• From a front-line staff perspective, additional de-escalation training to deal with most
volatile interactions would be helpful.
• Been around lately handing out information on the Winter Trolley and folks are really
excited! Ridership is picking up.
• Worried about bicycle access -just isn't safe for folks to ride downtown as an alternative
to driving.
Page 15
• More promotion about the Local 60-Minute pass is needed. Still run into a lot of locals
that haven't heard about it.
• Their business (lodging) is in a great location. Most guests can walk downtown. Their
older guests who cannot walk (and who do not want to wait for the trolley) like the option
of driving and parking.
• Would like an option where their guests could pay to park in advance - thinks a 5/10%
discount would be reasonable.
• What she heard most about this summer was just that employees couldn't find parking.
• Liked Employee Permit; $40/year is very reasonable. Perhaps a tiered pricing option for
those buying a lot of permits for employees would be good to consider. Instead of
discounting the permit price for everyone, maybe set up a scholarship/grant fund to help
those who can demonstrate need?
• From a transit perspective, reinstatement of the RMNP Hiker Shuttle would be most
impactful. The lack of this service is what they heard most frustration about from guests.
• Really like the Local 60 Minute Permit and appreciate the 2022 streamlined process (no
tag or need to do anything to renew!). Need to promote this program more to locals -
perhaps a postcard mailer and newspaper ads? We are a small community that reads
our newspapers.
Page 16
Attachment 3
Dear Mayor Koenig, and Trustees,
The Transportation Advisory Board (TAB) has continued to actively participate in the
process of creating a proposed 2022 Seasonal Paid Parking Program. We appreciate the
opportunity to provide thoughtful and constructive feedback that can assist in making
the program successful and continue to thrive.
In the Fall of 2021, TAB came before you with a list of successes from the
implementation of the Downtown Parking Management Plan, Phase II.
1. Demonstrated movement of vehicles to the periphery lots.
2. Parking Structure usage increased significantly by 21%.
3. Turnover rate of 2.4 times on average, per day, in Town-controlled parking
spaces allowing access to downtown businesses.
4. Program can support itself, demonstrated by net revenue at $300,000. in the
first year of implementation.
5. Program aligns with other mountain communities such as Idaho Springs and
Breckenridge programs.
6. Enhances environmental stewardship and health of our community.
7. Enhances the Estes Transit program.
As a result of these improvements, our community and visitors experienced a
reduction in congestion and an increase in traffic flow as recorded in the July 2021
Traffic Count Study conducted by Public Works Department.
In Fall 2021, TAB members recommended:
1 . Continuation of the Seasonal Paid Parking Program into 2022, without
significant changes. Although there was discussion about the advantages and
disadvantages to expanding paid parking lots and possible fee increases
(triggered by using only a data driven analysis), TAB came to the awareness
that the community was already experiencing enough stress from the on-going
pandemic as well as needing time to adapt to changes to parking in downtown.
2. Robust improvements to the existing program such as signage and awareness of
the parking apps., which could influence parking behaviors.
TAB participation in communication improvements.
During the winter months, TAB members actively engaged in discussions about how to
improve the 2022 program.
1. Representation on the Parking Task Force and worked alongside downtown business
representatives and leaders from the Chamber of Commerce and Visit Estes Park.
Through discussions and sharing of perspectives, the group was able to understand areas
of common interests and support.
2. Individual meetings with business and property owners that were productive.
Page 17
3. In March, TAB hosted Mark Igel and Jamie Palmesano to hear their presentation about
their personal histories, the business and visitor perspectives and suggestions to improve
the parking program.
The TAB enthusiastically supports the following improvements that PW staff is
presenting at this study session presentation.
1. Improvements to signage
2. Adding 4 new pay stations
3. Free and stronger Wi-Fi connectivity throughout the downtown
4. Employee Convenience Permit that is discounted based on the number of employees
for fairness.
5. Volunteer Permit that recognizes the parking needs of local non-profit volunteers
6. Temporary Guest Pass for the short-term overnight residents
7. Special Events Permit for vendors needing overnight parking to station their vehicles
for unloading. (PW Comment--this permit is not proposed tonight&may be discussed in the future.)
8. Commercial Overnight Permit for marked commercial vehicles
9. Change hours to LOAM to 5PM, a data driven program change approach
Further top suggestions:
1. Provide more time for TAB members to explore the details of multi-day express passes
before introducing the program. There have been several concerning issues about the
initial version discussed at the parking task force meeting.
2. Improve program promotion, so visitors and residents better understand more
parking options.
3. Refine parking program education to encourage friendliness and flexibility.
Example: Provide warning citations for first time violators.
TAB recognizes the amount of time and effort Parking and Transit Manager, Vanessa
Solesbee, PW Department and Car Park have dedicated to improving the Seasonal Paid
Parking Program. We appreciate their approach to engaging directly with
stakeholders and involving them in finding shared solutions.
The TAB thanks the Honorable Mayor, Wendy Koenig, and Town Trustees for allowing
the opportunity to provide our observations regarding the proposed 2022 Seasonal
Paid Parking Program.
Sincerely,
Belle Morri
Chair, Estes Park Transportation Advisory Board
Page 18
TOWN BOARD STUDY SESSION
MEETING
April 12, 2022
Remote or In-Person for Weekly Mayor
Meetings.
No packet material will be provided for
this item.
Page 19
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TOWN oi ESTES PARK
Future Town Board Study Session Agenda Ite
April 12, 2022
April 26, 2022 Items Approved — Unscheduled:
• No Study Session • Governing Policies Updates
• Stanley Park Master Plan
May 10, 2022 Implementation
• CIRSA Liability and Risk as an Elected • Quarterly CornpPAC Update
Official • Downtown Loop Updates as Necessary
• Town Board Orientation 101
Items for Town Board Consideration:
May 24, 2022 • Policy 671 Review — May 24, 2022
• Downtown Estes Loop Update
• Sidewalk Maintenance Ordinance
June 14, 2022
• No items scheduled
June 28, 2022
• Larimer County Regional Transportation
Planning
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