HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1987-06-11BRADFORD PUBLISHING CO.
RECORD OF PROCEEDINGS
/ Advertising and Public Relations Committee
June 11, 1987
Committee: Chairman Barker, Trustees Dickinson and
Hix
Attending:
Also Attending:
Absent:
All
Trustee Brown, Town Administrator Hill,
Finance Officer Vavra, Chamber Advertis-
ing Committee, Clerk O'Connor
None
QUARTERLY REPORT - REVIEW:
The Committee reviewed the Quarterly Report from January 1 -
April 30, 1987 which was prepared by the Chamber Advertising
Committee. Following is a summary of the report:
1. As of April 30, 1987, 13,854 informational packets were
mailed at a cost of $11,415.75 (average cost/packet =
$0.824). Estes Park mails approximately 20% of the
total packets mailed by the State Tourism Board.
2. Year-to-date incoming calls generated by the Wats Line =
5,227.
The Committee also discussed the "lure piece" brochure, "mini"
brochure, Travel and Events Programs and Direct Consumer Ad-
vertising Programs.
Finance Officer Vavra presented a financial statement indicating
total year-to-date expenses were $71,903.55, resulting in a
budget balance of $209,367.45.
There being no further business, the meeting adjourned.
Vickie O'Connor, Town Clerk