HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1968-02-27RECORD OF PROCEEDINGS
Advertising Committee
February 27, 1968
Committee: Chairman Petrocine; Trustees Grove and Swanson
Attending: Chairman Petrocine; Trustees Grove and Swanson
Also Attending: Town Clerk, Dale G. Hill
The Advertising Committee discussed at length the various items to be
included in an advertising contract between the Town and the Chamber of
Commerce.
In recognition of the mutual interests of the Town Board and the
Chamber Board in advertising and promoting the Estes Park area the
following agreement is proposed:
1. $9,000.00 will be transferred to the Estes Park
Chamber of Commerce in 1968.
2. The schedule of fund transfers will be: $1,500.00
on the 15th of February, April, June, August, October,
and December, 1968.
3. The following media shall be used for advertising
and promotion: newspapers, magazines, radio,
television, and signboards.
4. The promotional efforts not involved in direct
advertising shall be confined to publicity releases;
Four Seasons, Conventions, and Visitor's Guide
brochures.
5. Use of an agency is encouraged for the purpose of
handling advertising and publicity. Any contract
with such an agency shall be subject to the joint
approval of the advertising committees of the Chamber
of Commerce and the Town of Estes Park.
6. In order to avoid duplication of municipal and area
advertising, all municipal advertising shall be
routed through the Chamber of Commerce Advertising
Committee.
7. The Chamber of Commerce will report to the Town
Advertising Committee bi-monthly, beginning in
April, 1968.
There being no further business, the meeting adjourned.
Al ipO FAD
MAR 11 1968
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Dale G. Hill, Town Clerk
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