HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1976-08-31- BRADFORD PUBLISHING CO., DENVER
RECORD OF PROCEEDINGS
Advertising and Public Relations Committee
/August 31, 1976
Committee: Chairman Wagner, Trustees Dannels and Houston
Attending: Trustees Dannels and Houston
Also Attending: Administrative Intern Merkel and Chamber of Commerce
Manager Corky Rogers
Absent: Chairman Wagner, Town Administrator Hill
Chamber of Commerce manager Corky Rogers reviewed indetail the adver-
tising projects and costs for the period of October 1975 through June
1976 (a summary of which is attached to these minutes). He stated
that next year's advertising efforts will be concentrated more on those
areas of consistently good response rather than attempting to spread
the advertising over a broader area. Corky estimated the total 1976
Chamber budget to be approximately $145,000 - $150,000.
Corky Rogers also submitted a request for $35,000 advertising funding
for 1977. Exact figures for the various categories of this request
will be submitted at a later date when the total 1976 advertising results
can be analyzed.
The Committee recommends the Chamber of Commerce request for a $35,000
Town advertising budget be approved by the Board of Trustees.
There being no further business, the meeting adjourned.
cuti, +4 csti
Joan Van Horn, Secretary
APPROVED
SEP 13 1976
ppJui
c. wN
TOTAL ACTUAL COSTS FOR ALL ADVERTISING FROM OCTOBER 1975 THRU JIINE 1076
'Summer Newspaper (T)
Radio Promotion (T)
AAA Advertising - 1976 Brochure (T)
Local Advertising - Trail Gazette & i:SIR Radio
(Chrisynas local shop) (T)
c A .T M
Sunset Magazine (T)
Conventions & Travel Shows (T-$2,200.00)
::ews Releases - mailings of pictures, News (T)
and features
Guest Guide :1agazine (T)
Incuiry Directory Cost e $.25 each
Postage cost for regular inouiry•
Composition charges
Printing of area naps for distribution
Printing color brochure, Vacation Fun Guide,
Accommodation Directory, Four Seasons (T $12,500.00)
Yellow Pages Advertising (T)
Certified Folder Service (T)
Springtime in the Rockies
Winter Promotion
$ 14,052.78
1,500.00
3,500.00
1,200.O0
1,800.00
700.00
3,500.00
1,000.0C
3j500.00
r,io ^5
1,932.LL
1,800.00
2,000.00
25,000.00
200.f0
300.00
300.00
5,OOC.00
TOTAL ALL ADVERTISING S 71,2cL.07
TOTAL TOWN
PAID BY TOWN
TOTAL BY CHAMBER
40,652.78
35,000.00
36, 20' 97