HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1985-10-23J.
BRADFORD PUBLISHING CO.
RECORD OF PROCEEDINGS
Advertising and Public
October 23, 1985
Committee:
Attending:
Also Attending:
Relations Committee
Chairman Brown, Trustees Graves and Hix
All
Mayor Dannels, Trustee Aldrich, Town
Administrator Hill, Finance Officer Vavra,
Andy Schneidkraut, Barry Myers, Peter Marsh,
Scott Webermeier, Michael Finney, Clerk
O'Connor
1986 ADVERTISING BUDGET REQUEST:
Mr. Peter Marsh, Chairman, Estes Park Area Chamber of Commerce
Advertising Committee, presented the 1986 Advertising Budget
Request. In a recap of 1985, Mr. Marsh indicated the Estes Park
Brochure was replaced with a contemporary, single sheet, mul-
ti -fold brochure. The slogan for Estes Park emerged: "Where
Memories Begin,"; the slogan is also being used for the tele-
vision campaign. An analysis for 1985 is as follows:
Number of Informational Packets (mailed) up 43%
Traffic counts at the Chamber of Commerce up 6%
(June, July and August)
Sales Tax Revenues up 15%
Watts Telephone Line Inquiries up 122%
With the addition of new marketing partners, "Contributed Media
Exposure", the Chamber of Commerce was not required to purchase
all advertising which was presented by the Denver television
stations. The Coors Classic also contributed to the advertise-
ment of Estes Park.
The Chamber has commissioned Colorado University to prepare a
"Conversion Study." The study will convert actual mail inquiry
responses into actual visits and dollar value.
A "Tour Manual" was also developed during 1985. The manual is an
essential component used by tour brokers to sell an area. The
manual was very well received; it should prove to be a very
valuable advertising tool.
The 1986 Budget Request is $263,350 indicating an increase of
4.7%. Following is an outline of the proposed 1986 Program:
Support Programs (includes Estes Park Brochure
Reprint, Coors Classic, Incoming "800" lines,
Handling and Distribution, Conversion Study).
Travel and Events Programs (includes AAA Club
Campaign, Top Producer Travel Agency Cam-
paign, Press Kit/Tour Guide, Tour Manual
Advertising, Travel Markets, Participation
Support, Event Promotion) $ 39,000
Media Programs(includes Television, magazines,
newspapers) $149,100
Total 1986 Program$263,350
$ 75,250
Discussion followed with the Committee recommending the Estes
Park Chamber of Commerce 1986 Advertising Budget Request be taken
under advisement.
,.Tg6a T 'R4 "n D 4irther business, the meeting adjourned.
NOV 121985.
o, TRUSTEES
Vickie O'Connor, Town Clerk