HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1973-08-07RECORD OF PROCEEDINGS
Advertising and Public Relations Committee
August 7, 1973
Committee: Chairman Wagner; Trustees Prosser and Dannels
Attending: Chairman Wagner; Trustees Prosser and Dannels
Also Attending: Town Administrator Dale G. Hill, Chamber of Commerce
Manager Ronald J. Reiland, Chamber of Commerce
President Herbert C. Schmidt, and twelve members of
the Chamber of Commerce Board of Directors as
nominees.
Chamber of Commerce President Schmidt and Chamber of Commerce Manager
Reiland appeared before the Committee along with about twelve members
and potential members of the Chamber of Commerce Board of Directors.
The attached advertising plan was presented to the Committee for their
consideration.
All of those appearing before the Committee urged the Town to appropriate
at least $50,000.00 for 1974 advertising.
The Committee made no recommendations. They will meet again in the
near future to discuss the 1974 advertising budget.
There being no further business, the meeting adjourned.
Dale G. Hill, Town Administrator
PPROVED I
AUG 13 1973
TUiJir OF ESTES PARK
2) BOARD Of TRUSTEES
COMPLETE CHAMBER MEMBERSHIP
BOARD
Town Adv. Com . MANAGER
1 Adv1 peFr and .nt�--� Summegtaff
Mgr.. a
1. Town Allocation Adv. Division - $50,000.00
2. Town Membership to Chamber - $ 2,500t00
Adv. Manager 5 Chamber Manager report fully on
a monthly basis to town Adv. Committee, All Adv.
expenses kept separate from Chamber of Commerce
General Fund
3. Chamber pays Administrative costs, postage, etc. for support
to Advertising Division out of normal Administrative Budget.
4. At year end, Chamber can allocate surplus administrative
funds to Advertising Division for following year.
5. No Brochures, pamphlets, etc, to come from Advertising
Division funds, All Paid for from Chamber of Commerce
Administrative Budget,
ample
PRELIMINARY BUDGET
ADVERTISING. AGENCY
CHAMBER OF COMMERCE
(Estimate of First Year of Operation)
$10,000,00 Manager's Salary
1,200.00 Phone
300.00 Supplies (letterhead, envelopes,etc)
500.00 Affiliations/Publications
250,00 Postage
$12,250.00
2,250.00
Total Estimate
Total Advertsing, preperation costs
$50,000.00 Fund
-,15, 0 00 .00 Expenses
35,0(4.00
5,250,00
Balance for Direct Advertising
15% Commission Kickback from Media
Towards salary S expenses
ANTICIPATED ADVERTISING PLACED FROM AREA BUSINESSES
$35,000.00
5,250.00 Additional income in placement
Commissions
$15,000.00 Expenses
10,500.00 Income
$ 4,500.00 Total Cost of Operation