HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1986-10-22BRADFORD PUBLISHING CO.
RECORD OF PROCEEDINGS
Advertising and Public
October 22, 1986
Committee:
Attending:
Also Attending:
Relations Committee
Chairman Barker, Trustees Hix and Laing
All
Mayor Dannels, Trustees Brown and
Habecker, Town Administrator Hill, Peter
and Maureen Marsh, Scott Webermeier,
Barry Myers, Andy Schneidkraut, Clerk
O'Connor
Absent: None
1987 ADVERTISING BUDGET REQUEST:
Mr. Peter Marsh, Chairman/Chamber Advertising Committee, present-
ed the 1987 Advertising Budget Request. The following informa-
tion was presented:
Conversion Study Findings:
Total number of inquiries 16,021
Total number of parties visiting 5,611
Average expenditure/party $ 328
Estimated total expenditures $1,854,400
Sales tax revenues (4%) $ 74,175
Cost of program $ 35,008
Dollar return to Estes Park/dollar spent $ 51.44
In comparing Sales Tax revenues, the following information was
obtained:
Colorado Springs +16%
Durango +16%
Grand Lake +1.33%
Jackson Hole Even or under '85
Royal Gorge
Steamboat Springs +8.3%
Free exposure, totaling approximately $497,160, was performed by
the Coors Classic, radio, television, magazines and newspapers.
The "taffy pull" promotion was very successful; cost of the
project was $2,235.00.
In preparing the 1987 budget, two main topics were considered:
maintenance - the Town must maintain its presence in the market
place and take advantage of the growth; expansion - the AAA
mailings should be increased from two to three for an additional
expenditure of $5,000 and the front -range newspaper inserts
should be increased from two to four for an additional expendi-
ture of $18,000.
Town Administrator Hill reported the Coors Classic has requested
$10,000 in lieu of $8,000. The Chamber budget included an
expenditure of $9,000.
Following is a summary of the 1987 Marketing Program Budget
Request:
Support Programs (inquiries, brochures, Coors
Classic,video production/distribution, logo $ 78,600
design)
Travel and Events Programs (tour book ad, press
kit, tour broker/travel market, tour manual,
event advertising support, Christmas Pageant
production, familiarization tours) $ 42,050
BRADFORD PUBLISHING CO.
RECORD OF PROCEEDINGS
Advertising & Public Relations Committee - October 22, 1986 —.Page 2
Direct Consumer Advertising Programs
(television, newspaper inserts, national/regional
magazine advertising) $177,500
$298,150
Plus additional $1,000/Coors Classic 1,000
$299,150
With regard to various festivals, the Chamber Advertising Commit-
tee recommended subsidizing the Coors Classic and Christmas
Pageant.
Chairman Barker commended the Chamber Advertising Committee for
their diligent effort in presenting the 1987 budget requests and
promoting Estes Park. The Committee recommends the 1987 budget
recommendation be taken under advisement.
ickie O'Connor, Town Clerk O'Connor, Town Clerk