HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1970-12-02eft
RECORD OF PROCEEDINGS
Advertising and Public Relations Committee
December 2, 1970
Committee: Chairman Prosser; Trustees Dannels and Petrocine
Attending: Chairman Prosser; Trustees Dannels and Petrocine
Also Attending: Chamber of Commerce President George Hix
Chamber of Commerce Manager Harry Miles
Town Administrator Dale G. Hill
This meeting was called for the purpose of negotiating the 1971 adver-
tising contract between the Town of Estes Park and the Estes Park
Chamber of Commerce.
The committee recommends the following additions and changes to the
present agreement:
1. The total amount of money in the 1971 agreement shall be
changed from $11,000 to $13,000.
2. Payments shall be made on the following schedule:
February 15, 1971 $3,250
April 15, 1971 3,250
June 15, 1971 1,625
August 15, 1971 1,625
October 15, 1971 1,625
December 15, 1971 1,625
$13,000
3. A paragraph shall be added to the agreement requiring the
Chamber of Commerce to spend a minimum of $2,500 for regional
advertising i.e. advertising in Colorado and southern Wyoming.
4. A paragraph shall be added to the agreement requiring one-third
(1/3) of the dollars collected by the Chamber of Commerce for
the sale of advertising in publications included in this agree-
ment shall be committed and used in the total advertising pro-
gram for the 1971 contract year.
5. The reference in the agreement to "Visitors Guide" shall be
changed to "Area Directory".
The Town Administrator was instructed to have the 1971 advertising agree-
ment prepared so that it might be submitted to the Board of Trustees at
their December 14, 1970 meeting.
There being no further business, the meeting adjourned.
Dale G. Hill, Town Administrator
DEC I 1970
BL,;,D
NATURE OF PROMOTION EXPENSE
BUDGET $11,000.00
TOWN OF ESTES PARK
ESTES PARK, COLORADO
AREA PROMOTION EXPENDITURES
CHAMBER OF COMMERCE
Oct. 1, 1970
TOTAL AMOUNT TOTAL
AMOUNT PAID FROM AMOUNT
PAID TOWN FUNDS COMMITTED
A B C
FUNDS
FROM TOWN
COMMITTED
D
PAID AND
COMMITTED
THIS PERIOD
E
1. LOCAL ADVERTISING
A.
B.
C.
D.
Estes Park Trail
Mountain Gazette
KKEP
OTHER
2. REGIONAL ADVERTISING
A.
B.
C.
D.
E.
F.
Denver Post
Rocky Mountain News
Guest Guide
Colorado Magazine
Radio & TV
Poster Signs
3. NATIONAL ADVERTISING
183.50 178.50
174.00 174.00
215.00 215.00
168.00 60.00
60.00 60.00
424.20 424.20 327.25 327.25
365.00 365.00
87.50 87.50 49.00 49.00
312.10 170.00 170.00
A. Major Newspaper 3,615.36 3,615.36
B. Travel
4. ARTWORK -PHOTOGRAPHY
A.
B.
C.
D.
E.
F.
Layout and Design
Offset and Prints
Typesetting, Proof
Art
Photography
Typing and Preparing
5. BROCHURES
A.
B.
C.
D.
Area Maps
New Directory
New Brochure
Transportation
6. ADMINISTRATION
A.
B.
C.
D.
Weather Service
Public Relations
Billboards
Clipping Service
7. CONVENTION
141.16 141.16
228.33 228.33
217.54 217.54
70.00 70.00
43.35 43.35
212.00 212.00
317.30
3,799.68
57.49
317.30
3,744.34
31.29
50.00
6.00
20.66 66.48
77.95 21.55
290.21 6.00
66.50
40.00 20.00
31.29
50.00
6.00
66.48
21.55
6.00
60.00
45.00
31.29
50.00
6.00
20.00
TOTAL 11,106.17 10,114.24
TOTAL PAID AND COMMITTED
A+C 11, 913.74
TOTAL PAID AND COMMITTED
FROM TOWN FUNDS B D 10,901.81
807.57
787.57
BALANCE 3885.76
212.29