HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1968-10-25RECORD OF PROCEEDINGS
Advertising and Public Relations Committee
October 25, 1968
Committee: Chairman Petrocine; Trustees Swanson and Steele
Attending: Chairman Petrocine; Trustees Swanson and Steele
Also Attending: Town Clerk Dale G. Hill
Chamber of Commerce President Miles and Secretary -Manager Linegar
presented the attached financial report on the advertising for 1968.
The Committee accepted this report.
The Chamber of Commerce mentioned the fact that they have either paid
out or obligated themselves for at least $5,000.00 more advertising
than the Town's budget item of $9000.00.
The Chamber of Commerce representatives reported the Chamber of Commerce
may begin charging for advertising in the "VISITORS GUIDE".
The Chamber of Commerce will make requests to the Advertising Committee
in December as to proposals regarding the 1969 contract.
There being no further business, the meeting adjourned.
Dale G. Hill
NOV 11 1968
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CHAMBER CF COMMERCE
AS OF OCTOBER 15, 1968
Nature of Promotion Expense Total Amount Amount Paid Total Amount Committed
Paid Frsm Tewn Committed From Town
Funds Funds
L, L6:,a1 Advertising
1. Estes Park Trail
2, Winter Advertising 150.80
3, Winter Wonderland 69.80 69.80
4, Vacation Edition 400.00 4n0.00
5. Spring Advertising 89.80
6, KKEP Radio 60.00 60.00
2, Regional Advertising
1. National Western
Stock Show
2. Colorado Guest Guide
3, Denver Post
Mountain Living
4. Radio Daily Reports
KLOV, Loveland
5. Radio Advertising
August 15 to Oct. 15
6, Colorado Magazine
7. Yellow Cab Co. Signs
8. Empire Magazine,
The Denver Post
3, National Advertising
1. Holiday Magazine
2. Major Midwest
News Papers
3. Sunset Magazine
4. Travel Shows
189.09
595.95 595.95
78.40 78.40
132.40 132.40
180.00 180.00
571.40 571.40
572.00 572.00
892.50 892.50
303.80 303.80
1,015.11 1,015.11
7.81 7.81
560.39
4. Artwork, Photography
Layout, Design
1. Art 344.50 150.M
2. Photography 448.36 448.34
3. Symbols 37.50
723.60 723.60
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••
•
•
•
Ps
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Nature of Promotion Expense
Total Amount Amount Paid Total Amount Commit.te
Paid From Town Committed From Tow:,
Funds Funds
5. Brochures
1. Trail, Visitors'
Guide
2. Area Maps
3. Trail Ridge
Road Tour
4. Fall River
Road Tour
Administration
1. Clipping Service
2. Westher Service
3. Public Relations
4. Billboard on
Chamber
7. Convention Promotion
1,099.00
319.85
600.00
156.30
116.00
766.00
109.00
360.00
1,099.00
200.00
485.10
TOTAL $11,277.34 $6,576.53 $1,428.70 $723C
Total Paid and Committed $12,706.04
Total Paid and Committed
From Town Funds $ 7,300.13
IS
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