HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1968-12-18RECORD OF PROCEEDINGS
Advertising and Public Relations Committee
December 18, 1968
Committee: Chairman Petrocine; Trustees Swanson and Steele
Attending: Chairman Petrocine; Trustee Steele
Also Attending: Town Clerk Dale G. Hill
Absent: Trustee Swanson
Chamber of Commerce President Miles, Chamber Advertising Chairman Bill
Wells and Secretary -Manager Linegar presented a financial report of the
area promotion expenditures to December 15, 1968. This report is
attached to and made a part of these proceedings.
Town funds in the amount of $502.86 ($9,000.00 less $8,497.14 = $502.86)
are unexpended at the time of this report. They will be accounted for
in the next report.
The Committee requested the Chamber of Commerce submit their reports
in the future as follows:
March 1969 Committee Meeting - two reports: one covering the
period of December 15, 1969 through December 31, 1968 and one
from January 1, 1969 through February 28, 1969.
Each report in the future will cover the previous two months.
Town warrants for advertising expenditures will be mailed to the Chamber
of Commerce as they are approved by the Town Board of Trustees.
The Town Clerk was instructed to have the 1969 advertising contract be-
tween the Town and the Chamber of Commerce prepared for approval by the
Board of Trustees and the Chamber of Commerce. The contract shall be
for the amount of $10,000.00 as provided for in the 1969 General Fund
budget.
The New Four Season brochure and various other items of advertising
were shown to the Committee.
The next meeting of this Committee will be held on or about March 19,
1969.
There being no further business, the meeting adjourned.
Dale G. Hill
FAQ ROVED
DEC 23 1968
TO.a OF ESTES PARK
t__ BOARD Oi Ta03T ES
N
AREA PROMOTION EXPENDITURES
CHAMBER OF COMMERCE
As of December 15,1968
Nature of Promotion Expense Total Amount Amount Paid
Paid From Town
Funds
Total Amount Committed
'Committed From Town
Funds
1. Local Advertising
1. Estes Park Trail
2. Winter Advertising 150.80
3. Winter Wonderland 69.80 69.80 69.90 69.90
4. Vacation Edition 400.00 400.00
5. Spring Advertising 89.80
6. KKEP Radio 60.00 60.00 60.00 60.00
7. Home Lighting 105.60 105.60
2. Regional Advertising
1.National Western
Stock Show 314.05
2.Colorado Guest Guide 870.95 870.95 275.00 275.00
3.Denver Post
Mountain Living 78.40 78.40
4.Radio Daily Reports
KLOV,Loveland 166.30 166.30
5.Radio Advertising
August 15 to Oct. 15 180.00 180.00
6.Colorado Magazine 571.40 571.40 723.60 723.60
7.Yellow Cab Co. Signs 572.00 572.00
8.Empire Magazine,
The Denver Post 892.50 892.50
3. National Advertising
1. Holiday Magazine 303.80 303.80
2. Major Midwest
News Papers 1,015.11 1,015.11
3. Sunset Magazine 7.81 7.81
4. Travel Shows 560.39
5. Potentials Magazine
4. Artwork, Photography
Layout, Design
1. Art 344.50 150.00
2. :hotography 548.97 548.97
3. Symbols 37.50
277.00 277.00
N
Nature of Promotion Expense Total Amount Amount Paid
Paid From Town
Funds
Total Amount Committed
Committed From Town
Funds
5. Brochures
1. Trail, Visitors'
Guide
2. Area Maps
3. Trail Ridge
Road Tour
4. Fall River
Road Tour
6. Administration
1. Clipping Service
2. Weather Service
3. Public Relations
4. Billboard on
Chamber
7. Convention Promotion
1,099.00
891.58
319.85
600.00
202.80
149.30
766.00
109.00
500.00
1,099.00
485.10
TOTAL
$11,977.21 $7,091.64
$1,890.60 $1,405.50
Total Paid and Committed $13,867.81
Total Paid and Committed
From Town Funds $8,497.14