HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1980-08-20BRADFORD PUBLISHING CO., DENVER
RECORD OF PROCEEDINGS
Advertising and Public Relations Committee
August 20,1980
Committee: Chairwoman Houston, Trustees Dannels and Meusel
Attending: All
Also Attending: Mayor Tregent, Town Administrator Hill, Peter Marsh,
Steve Patrick, Jim Ranglos, George Mowery
1981 ADVERTTSING
Mr. Peter Marsh presented the Chamber of Commerce proposed 1981
advertising program and requested it be totally funded by the Town
of Estes Park.
This advertising program totaling $49,213 is attached to these
proceedings.
The Committee and the Chamber of Commerce representatives discussed
the philosophy of advertising and the Town's responsibility.
There being no further business, the meeting adjourned,
AUG 26 1980
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JoaVan Horn, Town Clerk
ESTES PARK AREA CHAMBER OF COMMERCE
1981 ADVERTISING PROGRAM
The State of Colorado has little or no monies to advertise
our state. We mist be aware that all mountain areas, winter and summer,
are vying for the tourist dollar. Summit County alone has designated
one million dollars for advertising and promotion. 4lith this in mind,
we herewith submit our advertising program for 1981:
DEFINITIONS
1) MARKET
a) Cost-effective advertising area within 800 air mile
radius of Denver, excluding those sections within this
where competing recreational facilities are available.
b) Colorado front -range communities.
NOTE: Market for any one season may not be the same as any other season.
2) MEDIA
a) Magazines: Use to reach middle to upper -middle income
families; only where publication has a minimum "table -life"
of one month; and only where Publication covers "out -state"
populations as well as metro populations within our market.
(possible exception: front -range communities).
b) Newspapers: Use only in major population areas within market;
only in those areas where past experience has shown reasonable
cost -per -response efficiency. Should supplement summer
magazine advertising.
c) Broadcast: Use to reach spot markets; use to promote specific
periods or events; generally use to exploit short visit potential
of extended front -range market.
(1)
SUMMER ADVERTISING' 1981
t1EDIA AREA
1) Better Homes & Gardens Illinois
Iowa
Missouri
Nebraska
Kansas
Colorado
Oklahoma
Texas
2) Rocky Mountain 1981
AAA Book
3) Texas Monthly
4) Chicago Tribune
5) Des Moines Register
6) Omaha World Herald
7) Kansas City Star
8) Broadcast
.,-J
STATE
SIZE COST DATE TIE-IN
2 col.x6" $2,551 4-81
564
896
465
995
995
586
2022
$9,474
R t1 1/12 page $1,200
Texas 2 Co1x6" 1,350
Chi. Metro 2Co1.x4x2" 1,600
D.M. Metro 2 Col.x4x2"
Omaha Metro 2 Col.x4x2
K.S. Metro 2 Col.x4x2"
Front -Range 1/A
TOTAL SUMMER ADVERTISIN
FALL ADVERTISING 1981
1) Broadcast
2) Better Homes
& Gardens
3) Sunset Magazine
Front -Range N/A
Nebraska
Iowa
Kansas
Colorado
Texas
Arizona •
Netit Mexico
So. Calif.
2 Col.x6"
II II
II II
2 Col.x6"
800
600
600
115 000
,150
It
Annual
4-81
4-81
4-81
4-81
4-81
June
$20 ,624
$ 4,000 Sept.
465
564
995
995
2,422
2,200
TOTAL FALL ADVERTISING - $11 ,641
August
x
x
x
x
x
x
x
x
n/a
x
x
x
no
no
no
2
WIUTER ADVERTISING 1981
MEDIA
1) Denver Post Empire
Ski Edition
2) Mountain States
Recreation Ski
Book
3) Broadcast for
Christmas shopping
(Radio)
4) Newspapers in:
Longmont
Loveland
Ft. Collins
Greeley
Laramie
Cheyenne
AREA
Front -Range
SIZE
1/2 page
COST
$ 600
Mtn. region Full page
Full color 800
Front -range N/A 2,000
TOTAL $3,400
F.R.
DATE
Nov.
Annual
Dec.
1/2 pane x 2" 584 Jan./Feb.
556
760
TOTAL
550
560
764
$3,774
TOTAL WINTER ADVERTISING $7,174
- 3 -
SPRING ADVERTISING- 1981
MEDIA
AREA SIZE COST DATE
1) Brochures:revise,reprint
(4 Seasons Color) N/A. 4" x 9" $ 4,000 N/A
2) Newspapers in:
Longmont Front Range 1/2 page x 2" 584 March/April
Loveland to556 ` " "
Ft. Collins " " " 760 " "
Greeley
n ii 550 n"
Laramie ii560 n"
Cheyenne " n" 764 n"
3) Broadcast -radio Front Range N/A $ 2,000
week -end visit
TOTAL SPRING ADVERTISING $ 9,774
SL"1MARY: SU!11ER ADVERTISING $ 20,624
FALL ADVERTISING 11,641
WINTER ADVERTISING 7,174
SPRING ADVERTISING 9,774
TOTAL $ 49,213
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