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Home My WebLink AboutMINUTES Advertising and Public Relations Committee 1977-07-28BRADFORD PUBLISHING CO., DENVER RECORD OF PROCEEDINGS Advertising and ✓ July 28, 1977 Committee: Attending: Also Attending: Absent: Public Relations Committee Chairman Wagner, Trustees Dannels and Houston Chairman Wagner, Trustees Dannels and Houston Town Administrator Hill, Chamber of Commerce President Ranglos, Chamber of Commerce Manager Carney, Accountant Ring and member Rosener None 1977 ADVERTISING AGREEMENT The Committee and the Chamber of Commerce reviewed the provisions of the 1977 advertising agreement. It was the decision of this committee the 1978 agreement would be worked out by early November of this year. Various changes were discussed but no firm decisions made. REPORT - CHAMBER OF COMMERCE ADVERTISING The Chamber of Commerce submitted two reports to the Committee, Both reports are attached to and made a part of these proceedings, Report No. 1 - Advertising Financial Report - January to June, 1977. Report No. 2 - Financial Report of the Chamber of Commerce General Fund as of June 30, 1977, There being no further business, the meeting adjourned, Dale G. Hill, Town Administrator { AUG 0 9 1977 5 i a S cS L, E)✓., L) 0, : J:; l:as .tom MONEY RECEIVED. Town of Estes Park January to June 1977 $35,000 MONEY SPENT Direct Advertising January to June 1977 Newspaper advertising Estes Park Trail Gazette $ 1,102 Broyles, Allebaugh & Davis 750 Boulder Daily Camera 100 Forrest Meyer Advertising 81 First Newspaper release 9,301 Second and Third Newspaper releases 11,712 Total Newspaper 23,046 Magazine advertising Guest Guide 2,590 Rocky Mountain Motorists 1,136 Frye -Sills 500 Boulder Daily Doings 234 Total Magazine 4,46o Radio and TV Frye -Sills 565 KSIR 520 Total Radio and TV 1,085 Four-color brochure Watson Freight McGrew Color Graphics Total Four -Color Brochure Travel Shows Convention & Visitors Bureau Colorado Boat & Travel Show 589 7,217 7,806 150 100 Total Travel Shows 250 Other Advertising Broyles Allebaugh & Davis 1,000 H & M Advertising 200 Telemark Systems 225 Certified Folder 213 Total Other Advertising 1,638 TOTAL SPENT --Direct Advertising $38,285 UNPAID DIRECT ADVERTISING June 30, 1977 Estes Park Trail Gazette Newspaper $710 Boulder Daily Camera Newspaper 394 Rocky Mountain Motorist Magazine 4,776 Guest Guide Magazine 1,000 Broyles, Allebaugh & Davis Other 706 Telemark Systems Other 100 Woodall Other 300 Certified Folder Other 393 Total Unpaid Direct Advertising 58379 • ROY L. RING JL«i[ic cgccolinic,nt 193 West Riverside, P. O. Box 3227 Estes Park, Colorado 80517 Telephone (303) 586.5663 ESTES PARK CHAMBER OF COMMERCE SUMMARY OF CASH FLOW (Unaudited) JUNE '30, 1977 ACTUAL CASH BALANCE - October 1, 1976 $ 13,429 Actual income to date Actual expenditures to date 110,897 (115,771) CASH BALANCE - June 30, 1977 $ 8.555 The accompanying summary of cash flow of the Estes Park Chamber. of Commerce, as of June 30, 1977, was not audited by me -and accordingly I do not express_an opinion on it. Roy L. Ring / Certified Public/Accountant July 11, 1977 c1 f emiez: Jm:_zican Cnififuh of egperqa eoiotado ccocicfi of eg-pc-is ESTES PARK CHAMBER OF COMMERCE SCHEDULE OF CASH FLOW (Unaudited) NINE MONTHS ENDED JUNE 30, 1977 ACTUAL MONTH CASH AVAILABLE - June 1, 1977 $ 5,469 INCOME Membership dues Visitor center Rodeo & horse show Other income Advertising - members Advertising - multi -media Century Club Town of Estes Park Advertising agency Spring banquet Sales - maps - book Total Income EXPENDITURES Salaries Payroll taxes Employee benefits Utilities Telephone Insurance Repair & maintenance Equipment rental Other expense Supplies • Postage Legal and accounting Travel Public relations Awards and thropies Visitor Center Spring banquet Travel shows Brochures Magazine advertising Newspaper advertising Radio & TV Other advertising Directory Total Expenditures CASH AVAILABLE - June 30, 1977 77o 85 3,997 1,965 700 202 2,320 ACTUAL YEAR TO DATE $ 16,263 285 400 1,819 35,305 2,275 8,025 35,000 3,662 4,394 3.469 $10,099 $110,897 $ 4,870 (94) 14o 188 196 152 156 83 96 645 50 98 22 $ 38,789 3,061 1,565 2,495 3,099 515 700 1,636 686 3,730 3,488 1,180 1,512 964 432 3,806 73 3,369 279 9,556 24o 4,46o 38 23,102 1,261 3,798 2.288 $ 6,953 $115,771 8.555