HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1976-01-28RECORD OF PROCEEDINGS
Advertising and Public Relations Committee
January 28, 1976
Committee:
Attending:
Also Attending:
Absent:
Chairman Wagner, Trustees Prosser and Dannels
Chairman Wagner, Trustees Prosser and Dannels
Town Administrator Hill and Chamber of Commerce
Manager Corky Rogers
None
1976 ADVERTISING CONTRACT:
The Committee and the Chamber of Commerce manager reviewed the
1976 advertising agreement at length.
The Committee recommends the Board of Trustees approve the pro-
posed agreement between the Town of Estes Park and the Estes Park
Area Chamber of Commerce.
A copy of the agreement is attached to these proceedings.
There being no further business, the meeting adjourned.
Dale G. Hill, Town Administrator
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FEB 10 1976
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AGREEMENT
THIS AGREEMENT, made and entered into this 30th day
of January, 1976 by and between the TOWN OF ESTES PARK,
COLORADO, a Colorado municipal corporation, party of the
first part, hereafter referred to as the Town, and THE
ESTES PARK AREA CHAMBER OF COMMERCE, a Colorado corporation,
hereafter refcrred to as the Chamber, WITNESSIiTH:
WHEREAS, the parties have mutual interests in adver-
tising and promoting the Town of Estes Park, and.
WHEREAS, the Town is willing to furnish advertising
and promotion funds and
WHERAS, the Chamber is willing to furnish its services
and facilities for the placing of advertising and the promo-
tion of the Town of Estes Park,
NOW, THEREFORE, in consideration of the premise and the
covenants and agreements herein contained, it is agreed:
1. That the Town shall pay to the Chamber the sum of
$35,000.00 for the calendar year of 1976, to he expended
solely for advertising and promoting the Town of Estes Park
as hereinafter provided, which sum shall be paid to the
Chamber in the following installments:
$10,000.00 on the 15th day of February, 1976;
$ 7,500.00 on the 15th day of March, 1976;
$ 7,500.00 on the 15th day of April, 1976;
$ 5,000.00 on the 15th day of May, 1976; and,
$ 5,000.00 on the 15th day of June, 1976.
2. The Chamber shall spend the sum of $35,000.00 funded
by the Town for the following purposes:
A. Spring and summer radio, newspaper, brochures
$16,500.
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Travel council package tour support, $1,500.
C. Spring, summer national magazine, $5,000.
D. Fall advertising (radio, newspaper), $5,000.
E. Winter advertising (radio, newspaper, brochures),
$5,000.
F Travel shows (brochure, booth, rental space only),
$ 2, 000.
3. The Chamber shall he responsible for the financial
administering of the 1976 advertising program including such
itemized costs as labor, postage, telephone, and.other
incurred costs. Town funds are to be allocated for DIRECT
ADVERTISING and TRAVEL SHOWS only.
4. The Chamber may not expend any portion of the above
amount to contract with any advertising agency without first
receiving the approval of the Advertising Committee of the
Town of Estes Park and Chamber. The Town shall not be
made a party to any contract between the Chamber and any
advertising agency nor incur any liability thereunder.
5. The Chamber, in accordance with the provisions
hereof, shall handle the Town's promotional advertising.
All of the advertising and promotion of the Town of Estes
Park done by the Chamber hereunder shall be subject to the
approval of the Town.
6. The Chamber shall report to the Town's Advertising
Committee, in writing, bi-monthly, beginning February 28, 1976.
The reports shall advise such committee of the sums expended
to date hereunder.
7. The Chamber shall expend, during the contract year
of 1976, at least an amount equal to one-half of all sums
collected by it from the sale of advertising in any of its
brochures. This expenditure for advertising shall be in
addition to the sum paid by the Town as herein provided.
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8. This agreement shall not be assigned without the
written consent of the Town of Estes Park.
9. In the event the Chamber finds itself financially
unable to administer the advertising program provided for
in this agreement, it shall so notify the Town in writing
and at such time shall relinquish all rights to receiving
any additional advertising funds from the Town. No further
funds shall be paid hereunder unless this agreement is
amended by the parties to provide for changes herein.
10. The Chamber may, at the approval of the. Town,
transfer any portion of the summer or winter advertising
allotments to the convention promotion program.
11. All covenants and agreements herein contained
shall be binding upon the successors and assigns of the
respective parties hereto.
IN WITNESS WHEREOF, the parties have set their hands the
day'and year first above written.
Town of Estes Park - Mayor Attest: Town Clerk
Chamber of Commerce - President Attest: Executive Director