HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1969-11-19Ofi
RECORD OF PROCEEDINGS
Advertising and Public Relations Committee
November 19, 1969
Committee: Chairman Petrocine; Trustees Grove and Steele
Attending: Chairman Petrocine; Trustees Grove and Steele
Also Attending: Town Administrator Hill
The Chamber of Commerce was represented at this meeting by President
Canaiy, Manager Miles and Advertising Chairman Wells.
The attached financial report was presented to the committee. This
report covers all of the year 1969.
The Chamber of Commerce suggested no changes in the advertising agree-
ment other than the increase as budgeted for 1970.
The Town Administrator was instructed to prepare the new agreement.
There beingno further business, the meeting adjourned.
Dale G. Hill, Town Administrator
NOV 24 1969
TO.f;IA Ut
(,... BOARD OF
Chamber of Commerce
Estes Park, Colorado Advertising Committee
TOTAL INQUIRIES BY MONTHS
Keyed
K 1968 - 1969
KC
DN KCS DP DA WE J DM PJ P I WH PD RN MISC. Totals
July 1 7 8 16
Aug. 1 1 2 1 5
Sept. 270 270
Oct. 1 1
Nov.
Dec.
Jan.
Feb. 3
3
Mar.
Apr. 25 10 11 12 6 2 106 127 299
May 14 60 19 46 21 20 101 37 20 37 13 21 409
June 2 2 6 3 1 11 3 3 2 2 1 131 8 165
42 75 303 64 30 21 121 40 25 39 121 10 131 156 1178
Coding for above
Evergreen Advertising
DN Detroit News DO The Daily Oklahoman 1
K,KC,KCS Kansas City Star LJ Lincoln Journal Star 1
DP Denver Post (Both in July)
DA . Dallas Morning News
WE Wichita Eagle
Albuquerque Journal
DM Des Moines Register & Tribune
PJ Peoria Journal Star, Inc.
P Phoenix Republic & Gazette
I Indianapolis Star
WH The Omaha World Herald
PD St. Louis Post Dispatch
RN Rocky Mountain News
OTHERS BY YEAR
HD Holiday 30 From Old Ads
WG Western Guide 5 H-17 3
CM Colorado Magazine 69 G-66 1
149 T 1
N 2
L 10 HI-66 1
C 14 C-1 1
A 18 CI-7 2
S 121 GG 5
163 S-17 3
(Codes not identified B-1 2
on above) C-651 1
CRG
25
TOWN OF ESTES PARK
ESTES PARK, COLORADO
AREA PROMOTION EXPENDITURES
CHAMBER 02 COMMERCE
r•3101010 1, 1969
Nature of Promotion Expense TOTAL - MOUNT PAID- TOTAL - FUNDS - PAID AND
AMOUNT FROM TON AMOUNT FR0i! TOWN- COMMITTED
PAID FUNDS COMMITTED COMMITTED- THIS PERIOD
A B C D E
1. Local. Advertising
1.Estes Park Trail 146.64 146.64
2.Mountain Gazette 16.00 16.00
3.KKEP 23.00
4.0ther 10.00 10.00
2. Regional Advertising
1.Denver Post 327.50 327.50
2.Rocky Mountain News 406.97 406.97
3.Colorado Magazine 720.00 720.00
4.Nowspapers
5.Radio T.V.116.95 116.95
6.Postor Signs 120.00 120.00
3. National Advertising
1.Holiday Magazine
2.SunsetMagazine
3.Potentials Magazine 680.00 302.36
4.Major Newspapers 3402.30 3402.30
5.Travel 97.53
4. Artwork, Photography
1.Layotit and Design
2.0ffset and prints
3.Typesetting, proof
4.Art
5.Photography
6.Typing and preparing
5. Brochures
1.Area Maps
2.Trail Ridge Road Tour
3.Fall River Tour
4.New Directory
5.Transportation
6. Administration
162.80 162.80
165.20 165.20
454.00 454.00
233.65 233.6&
69.79 69.79
3107.51 3107.51
68.59 68.59
28.11
99.57.
150.21
1.Clipping Service 156.00 17.40
2.Weather Service 84.30 12.65
3.Public Relations 294.74 71.00
4.Billboards
7. Convention Promotion) 797.50
19.53 19.53
150.21 150.21
TOTAL 11660.97 9830.26 378.94 169.74 169.74
TOTAL PAID AND COMMITTED
A plus C 12039.91
Total Paid and Committed Balance -0-
From Town Funds B and D 10,000.00