HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1969-05-21M
RECORD OF PROCEEDINGS
Advertising and Public Relations Committee
May 21, 1969
Committee: Chairman Petrocine; Trustees Swanson and Steele
Attending: Chairman Petrocine; Trustee Steele
Also Attending: Town Administrator Hill
Absent: Trustee Swanson
Mr. Harry Miles, President and Mr. D. Ned Linegar, Secretary -Manager of
the Estes Park Chamber of Commerce, presented the financial reports for
March and April of 1969. They also presented a report on the newspaper
advertising. These reports are attached to and made a part of these
proceedings.
There being no further business, the meeting adjourned.
Dale G. Hill, Town Administrator
APPROVED
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''BOARD OF TRUSTIES
NEWSPAPER
REPORT ON NEWSPAPER ADVERTISING
INSERTION TOTAL COST KEYED ! NON_
DATES OF INSERTIONS INQUIRIES KEYED
May 15, 1969
TOTAL i COST PER
INQUIRY
Peoria Journal April 20
May 18
Detroit News April 20
May 18
Indianapolis Star April 20
May 18
Des Moines Registar April 20
May 18
Phoenix Republic April 20
May 18
Wichita Eagle April 20
May 25
St. Louis Post April 20
Dispatch May 18
Lincoln Journal
Daily Oklahoman
Denver Post
Dallas News
Omaha Herald
Albuquerque
Journal
Kansas City Star
TOTAL
April 20
May 18
April 20
May 18
April 20
I.lay 18
April 20
May 18
April 20
April 20
May 18
April 20
May 18
$75.00
314.40
171.36
193.20
168.00
114.24
226.80
9
35
28
43
17
12
167
71
73
148
28
75
32 54
57.12 16
168.00 14
130,90 17
110.88 22
142.80 123
73.92
176.40
$2,123.02
17
18
403
8o
34
138
157
81
11
45
1162
176
l06
101
191
45
87
86
96
48
155
179
204
28
63
1565
.21
1.49
.85
.5o
1.85
.67
1.31
.30
1.75
.42
.31
.35
1.32
1.40
.67
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AREA PROMOTION EXPENDITURES
1969 Fidget Allocation $10,000.00
1968 Committed Funds 1,599.36 CHAI'BER OF COMMERCE
$11,599.36 May 1, 1969
NATURE OF PROMOTION EXPENSE TOTAL AMOUNT PAID TOTAL AMOUNT ' FUNDS PAID AND
AMOUNT FROM TOWN ' COI-'MITTED i FROM TOWN COMMITTED
PAID ; FUNDS COMMITTED THIS PERIOD
. TOWN FUNDS
1. Local Advertising
1. Estes Park Trail 90.92 90.92
2. Mountain Gazette 16.00 16.00
3. KKEP
4. Other 10.00 10.00
2. Regional Advertising
1. Denver Post
2. Rocky Mountain News 362.50 362.50
3. Colorado Magazine 360.00 360.00
4. Newspapers
5. Radio T.V. 56.15 56.15
6. .T.'-:ter Signs
3. National Advertising
1. Holiday Magazine
2. Sunset Magazine
3. Potentials Magazine
4. Major Newspapers 1,085.72 1,085.72
5. Travel 97.53
4. Artwork, Photography
Layout, Design 140.00 140.00
1. Offset 165.20 165.20
and Prints
2. Typesetting, Proof 454.00 454.00
3. Art
4. Photography. 29.75 29.75
5. Typing and Prepar-
ing 69.79 69.79
5. Brochures
1. Area Maps
2. Trail Ridge Road Tour
3. Fall River Road Tour
4. New Directory
Transportation 14.00
6. Administration
1. Clipping Serive 51.20
2. Weather Service 40.05
3. Public Relations 85.00
4. Billboards
7. Convention Promotion 739.75
Total 3,807.56
Total Paid and Committed 9,443.06
Total Paid and Committed
From Town Funds 7,689.03
14.00
2,854.03
362.50
360.00
680.00
1,037.20
3,107.51
53.29
35.00
5,635.50 •
360.00
277.00
1,037.20
3,107.51
53.29
55.72
10.00
362.50
180.00
35.10
1,085:72
140.00
165.20
454.00
20.34
3,107.51
67.29
4,835.00 5,683.18
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