HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1970-06-29RECORD OF PROCEEDINGS
Advertising and Public Relations Committee
June 29, 1970
Committee: Chairman Prosser; Trustees Dannels and Petrocine
Attending: Chairman Prosser; Trustees Dannels and Petrocine
Also Attending: Town Administrator Hill
Messrs. Canaiy and Miles appeared before the Committee representing the
Estes Park Chamber of Commerce. Financial reports through June 1, 1970,
were presented. Copies of these reports are attached to and made a
part of these proceedings.
The Estes Park Chamber of Commerce requested the schedule of payments
in the 1971 advertising agreement be changed to the following:
122 % on August 15, 1971
12Z % on October 15, 1971
121/2 % on December 15, 1971
121 % on February 15, 1971
25 % on April 15, 1971
25 % on June 15, 1971
The Committee recommends to the Board of Trustees that the above request
be granted.
Mr. Canaiy submitted a request to the Committee for consideration of an
increase in the 1971 Advertising Agreement from the present
tnannualspay-
ment of $11,000.00 to an annual $25,000.00 payme
nt. Mr. suggested the Chamber of Commerce be granted time to present their re-
quest in more detail to the Committee.
There being no further business, the meeting adjourned.
Dale G. Hill, Town Administrator
Jv,6y ,, 13 1970
uE
ESTEa PAhii
BOARD OF TRUSTEES
TOTAL INQUIRIES BY STATES
KEYED
June 20, 1970
ILLINOIS 500
IOWA 302
NEBRASKA 250
KANSAS ..190
OKLAH0?A 147
INDIANA..... 136
VISSOURI 130
TEXAS 109
COLORADO .. 81
CALIFORNIA 21
OTHERS 99
FIVE TOP SATATES
1966-67 1967-68
TEXAS ILLINOIS
ILLINOIS COLORADO
NEBRASKA IOWA
COLORADO TEXAS
KANSAS TTISSOURI
1968-69 1969-70
COLORADO ILLINOIS
ILLINOIS IOWA
TEXAS NEBRASKA
NEBRASKA KANSAS
IOWA OKLAHOPA
REPORT ON NEWSPAPER ADVERTISING
April 26 to June 19, 1970
NEWSPAPER DATE TOTAL COST LINE COST INQUIRIES COST PER INQUIRY
CHICAGO TRIBUNE Apr 26 $945.00 $ 2.25 531 $ 1.76
ray 3
ray 10
CH May 17 --
FT WORTH
STAR TELEGRAM
FW
Apr.26 .294.00
ray 3
ray 10
Nay 17
WHCHITA EAGLE Apr.26 294.00
ray 3
ray 10
WI clay 17
OKLAH0VA CITY Apr.26
May 3
May 10
.70
.70
462.00 1.10
OK ray 17
Apr.26 462.00 1.10
ray 3
flay 10
KANSAS CITY
STAR
KC
OMAHA WORLD
HERALD
OM
DES TI0INES
REGISTER
DM
Apr.26 424.20 1.01
DENVER POST May
ray 10
DP rtav 1
NATIONAL OBSERVER ray 3 216.64
May 17
Apr.26
:ay 3
VaY 10
May 17
ray _2�t
378.00
.85
504.00 1.20
NO
INDEPENDENT
PRESS TELEGRAM
LA
Apr.26
May 3
riay 10
rlay 17
May 10 72.24
OTHER KEYED INQUIRIES
TOTAL
AVERAGE COST PER INQUIRY
NON KEYED I?'QUIRI
TOTAL INQTJIES
$4.052.08
136 2.16
117 2.51
164 2.80
204 2.26
307 1.22
291 1.80
128 3.31
�tl
22
24
1,965
2,633
4,598
5.28
3.28
2.63
TOWN OF ESTES PARK
ESTES PARK, COLORADO
AREA PROMOTION EXPENDITURES
CHAMBER OF COMMERCE
Juno 1, 1970
NATURE OF PROMOTION EXPENSE TOTAL AMOUNT PAID TOTAL FUNDS PAID AND
AMOUNT FROM TOWN AMOUNT FROM TOWN COMMITTED
BUDGET $11.000,00 PAID FUNDS COMMITTED COMMITTED THIS PERIOD
A B C. D E
1. LOCAL ADVERTISING
A. Estos Park Trail 183.50 178.50 178.50
B. Mountain Gazette 174.00 174.00 126.00
C. KKEP 125.00 125.00 10.00
D. Othor 88.00 60.00 50.00
2. REGIONAL ADVERTISING
A. Donvor Post 424.20 424.20 424.20
B. Rocky Mountain Nows
C. Guost Guido 325.00 325.00 325.00
D. Colorado Magazine
E. Radio. & TV 42.50 42.50
F. Poster Signs 257.10
3. NATIONAL ADVERTISING
A. Major Newspapers 3,615.36 3,615.36 3,615-36
B. Travol
4. ARTWORK -PHOTOGRAPHY
A. Layout and Design 141.16 141.16
B. Offset and Prints 228.33 228.33
C. Typosotting, ProOf 186.25 186.25
D. Art 20.00 20.00
E. Photography 37.35 37.35
F. Typing & Proparing 212.00 212.00
5. BROCHURES
141.16
228.33
20.00
30.65
212.00
A. Aroa Maps 317.30 317.30
B. New Diroctory 1,899.84 1,844.50 1,899.84 1,844.50 1,899.84
C. Now Brochure
D. Transportation 57.49 20.66 20.66
6. ADMINISTRATION
A. Weather Service
B. Public Rolatidns
C. Billboards
D. Clipping Servico
7. CONVENTION PROMOTION
46.45
45.61
66.50
20.00
18.00
36.51
TOTAL 8,195.58 7,634.81 21217.14 2,161.80 7,336.21
TOTAL PAID AND COMMITTED
A + C 10,412.72
TOTAL PAID AND COMMITTED
FROM TOWN FUNDS B 1 D $9,851.95 BALANCE $3,365.19