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Home My WebLink AboutMINUTES Advertising and Public Relations Committee 1982-01-25BRADFORD PUBLISHING CO., DENVER RECORD OF PROCEEDINGS Advertising and Public Relations Committee vJanuary 25, 1982 Committee: Chairperson Houston, Trustees Dannels and Meusel Attending: All Also Attending: Mayor Tregent, Town Administrator Hill 1982 ADVERTISING BUDGET REQUEST - AMENDED: Chamber of Commerce Advertising Chairman Peter Marsh, Dave Davis, Larry Stumpp and Susan McGuiness appeared before the Committee and spoke in favor of the amended advertising budget request in the amount of $78,541. A copy of this request is attached to and made a part of these proceedings. The Committee recommends the 1982 advertising budget be amended to appropriate $70,000 rather than the $40,000 now budgeted. This new amount is to include $6,500 for the Coors Classic Bicycle Race. The following changes in the annual advertising agreement are recom- mended by the Committee: 1. The principle sum shall be $63,500. (This amount is in addition to the Bicycle Classic appropriation of $6,500.) 2. The $63,500 shall be made available to the Chamber of Commerce as follows: a. $20,000 on the 15th day of January, 1982 b. $20,000 on the 15th day of February, 1982 c. $20,000 on the 15th day of March, 1982 d. $3,500 on the 15th day of April, 1982 3. The Chamber of Commerce„Chairman will approve all expenditures rather than the Chamber of Commerce President. TOWN'S ANNUAL CHAMBER OF COMMERCE MEMBERSHIP: As requested, the Town Attorney has given his opinion that the. Town cannot legally purchase a membership in the Chamber of Commerce. The Committee recommends the Town not pay the $1,000 budgeted for a Chamber of Commerce membership this year. COORS CLASSIC BICYCLE RACE: The Committee recommends the Town participate in the 1982 Coors Classic Bicycle Race and contribute $6,500 as requested. TOM BINSTOCK - ESSAY CONTEST: The Board of Trustees referred Tom Binstock's request for funding assistance to the Advertising and Public Relations Committee on November 24, 1981. The Committee recommends this request be denied. There being no further business, the meeting adjourned. Dale G. Hill, Town Administrator JAN 261982 TOvai _ . _.;; a PA;i( BOARD C 1-,;us EE5 1 P CHAMBER OF COMMERCE/ADVERTISING COMMITTEE Z982 Advertising Recommendations (Revised Z/1/82) Spring/Summer: Z. Better Homes & Gardens a. 1/3 page size b. May issue (on sale 4/Z5) c. Regions: TX, IL, CO, MO, KS, IA, NB, OK, CA, AZ, NV, OR, WA d. Estimated cost 2. Southern Living Travel Directory a. Z column x 4" b. May issue (on sale 4/Z5) c. Regions: TX, OK, MO, LA, MS, TN, GA, KY, AL, AR, FL, VA, SC, NC, MD d. Estimated cost 3. Sunset Travel Directory a. Z column x 4" b. May issue (on sale 4/Z5) c. Regions: Central & Southwest only d. Estimated cost 4. Travel/Holiday a. Z/3 page b. May issue (on sale 4/Z5) c. Midwest & West regions only d.. Estimated cost 7,0Z2 2,225 Z, 509 Z, 7Z6 SUB -TOTAL MAGAZINES Z2,462 5. Newspapers a. Retain Chicago, Omaha, Des Moines, Kansas City b. Run with State where possible c. Increase size from ZO" (2 col x 5") to 24" (4 col x 6") d. Estimated cost: Chi 2, 2Z7 Om. Z, 267 DM. 8Z 8 K.C. Z, 267 SUB -TOTAL NEWSPAPERS 5,569 • Z982 Advertising Recommendations (continued) 6. Radio TOTAL SPRING/SUMMER Fall/Winter & Christmas Z. Better Homes & Gardens a. Z/3 page b. Sept. issue (on sale 8/Z5) c. TX, IL, CO, MO, KS, IA, NB, OK d. Estimated cost 2. AAA Home & Away a. 1/3 page b. Sept. issue (on sale 8/15) c. NB, IA d. Estimated cost 3. Sunset Travel Directory a. 1 colurnn x 4" b. Sept. issue (on sale 8/Z5) c. Southwest region only d. Estimated cost 4. Southern Living Travel Directory a. 1 column x 4" b. Sept. issue (on sale 8/15) c. Southeast & South regions d. Estimated cost 5. Newspapers (Aspenfest & Christmas) a. Denver Post, Rocky Mountain News b. Local and front range c. Estimated cost 6. Radio (Aspenfest & Christmas) TOTAL FALL/WINTER & CHRISTMAS 6, 000 24,069 7,0Z2 Z.000 868 2,225 3,135 4, 000 l8, 240 Z982 ADVERTISING RECOMMENDATIONS (continued) Fall/Winter (runs March Z983) Z. Better Homes & Gardens a. Same make-up as Summer b. Estimated cost 2. Southern Living Travel Directory a. Same make-up as Summer b. Estimated cost 3. Sunset Travel Directory a. Same make-up as Summer b. Estimated cost 4. Travel/Holiday a. Same make-up as Swor b. Estimated cost 5. Radio (Ski Season) TOTAL Fall/Winter Annuals/Ongoing Programs Z. AAA Tour Book: CO, UT; a. March to March issue b. 1/2 page adjacent to R.M.N.P. Map c. Cost 2. Four-color brochure 3. Research (to include new frontrange promotional opportunities, conversion study, etc.) 4. Special Promotions (to include News Release Program to support advertising effort) 5. Coors Classic 6. Services Purchased TOTAL Annual GRAND TOTAL Z982 less anticipated discounts NET Z982 Budget Request 7,0Z2 2,225 Z, 509 Z, 7Z6 5, 000 Z7, 462 Z,970 6,000 3, 500 t'� 3,500 6,500 6.,000 27, 470 87, 24Z -8. 700 78, 54Z Notes on differences between original Z982 Advertising Budget Request and Revised Request. Z. Increase in Coors Classic fee 1,500 2. Research (an attempt to locate Frontrange Valley advertising opportunities reaching a growing influx of new residents unaware of our area) Less amount previously planned for conversion study. 2,000 3. News Release Program. Based on the promotional success of Aspenfest, whcih included a comprehensive news release effort in support of paid advertising we have added this as an ongoing part of our promotional effort. 3,500 4. Addition of Southern Living Travel Directory to Summer for FaZZ 2,225 5. Increase in Aspenfest Newspaper 1,135 6. Increase in Winter/Spring Radio 5,000 TOTAL CHANGES FROM ORIGINAL 1982 BUDGET REQUEST $25,360