HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1974-10-16RECORD OF PROCEEDINGS
Advertising and Public Relations Committee
October 16, 1974
Committee: Chairman Wagner; Trustees Prosser and Dannels
Attending: Chairman Wagner; Trustees Prosser and Dannels
Also Attending: Barbara Guyton, Secretary to Dale Hill
Absent: None
ESTES PARK AREA TRAVEL COUNCIL:
Larry Zellner, Charles Roam, Fred Efken and various representatives from
area merchants appeared before the Committee requesting funding for the
above council. In a letter dated September 30, 1974, referred to the
Committee by the Town Council, it was requested that 31% of the total
sum of the 2% town sales and service tax be funded to the travel council
to subsidize their endeavor to attract more tourists to the Estes Park area.
Mr. Zellner presented members of the Committee with sample brochures of
packaged tours and expressed optimism of the added tourism this project
could attract to Estes Park in 1975.
Members of the Committee expressed concern over the damage this council
could do to the Chamber of Commerce's position in the community.
Chairman Wagner also advised those present that the Town could not legally
contribute funds for packaged tours, and that funds for advertising could
only be appropriated in a broad concept. He further stated that the 1975
Town Budget had already been approved and funds for such an endeavor had
not been considered in the budget for 1975.
After further discussion, Member Prosser moved the Committee table the
issue until further study could be made. Member Dannels seconded the
motion.
Upon roll call the motion unanimously carried.
There being no further business, the meeting adjourned.
3 (VA-6-0-A_4 12
Barbara Guyton, Secretary
R
OCT 22 1974
TOWN OF E TES i ?5
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ice to the region's visitors . and solve mutual problems of o operators
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September 30,
Honorable Mayor Harry Tregent
Members of City Council
Estes Park, Colorado 80517
Dear Sirs: Re: Funding of Estes Park Area
Travel Council
Greetings! Our Community enjoyed a good Visitor's Season.
Many worked to make this come about and some factors are not
easy to pinpoint.
Among other endeavors a Travel Council for Estes Park was
called into being last year. It operated in the black. See
attached sheet.
It ought to be funded once again. Time seems to be the
essence thereof.
We approach our City Fathers to subsidize the endeavor with
32% of the total sum of the 2% City Sales and Service Tax. We
understand that the sum is around $300,000.00 per year-$10,500.00
would be 32%.
Computation shows that every visitors' room yields at least
$40.00 in revenue directly and from immediate related commerce.
Business shops and restaurants yield additional sums. Much
of the total from our visitors.
The City of Estes Park did well to enter into business with
us. It was a good move to vote for a 2% tax.
The farmer needs to fertilize his field for a good crop.
Lawns need water to remain green. Our community needs to spend
a little to reap a lot.
A response is needed by October 8, 1974.
Respectfully,
Estes Park Accommodation
Board of Dire tors
President- /,J_
Association
Estes Park Cham 'er of Comme ce Board
Presiden
Estes Park Retail Merchants
Association -Board of Directors
Pr ident-
07-ted, I
stes Park Chan ei'J Commerce
?_ E 7'PovrA Atea 7zeutet eccepteee,T .
215 E. ELKHORN AVENUE
ESTES PARK, COLORADO 80517
Total Invested:
1. Accommodations Association
2. Chamber of Commerce
3. Ripley' s Museum
4. Doer Ridge, Inc:
5. Lazy-B Ranch
6. First National Bank
7. Fun City
8. Trail Ridge Ford
9. Wax 2iuseum
10. Ride -a -Kart
11. Estes Park Aerial Tramway
Total Capital Expenditures:
1. CAT:•1
2. Petty Cash
3.. Legal Fees
4. Printing
5. Telephone
6. Salaries
7. Withholding
8. Trail Gazette Quarterly
9. Miscellaneous
Balance on hand September 9, 1974
$3700.00
2000.00
1500.00
300.00
300.00
300.00
150.09
100.00
100.00
100.00
100.0Q
$8650.00
$ 750.00
176.42
201.90
3635.46
374.24
1478.11
205.41
77.50
192.32
$ 7091.36
$1583.64
Edeed Pa'r4 "I?laced e , ?Av.
Total Sales:
Plus Tax:
Total Gross:
Minus Tour Enponse:
215 E. ELKHORN AVENUE
ESTES PARK, COLORADO 80517
$8341.65
258.69
$8600.34
6807.27
Sub —Total: $1793.07
l4inus Tax: 258.62_
Sub —Total: $1534.38
Less 107 Commission: 834.17
Net Profit: $ 700.21
Total Tours: 54
Total People by Days: 123
People Days
24 75
14 56
10 50
36 216
13 91
20
4
160
36
2 20
123 704
I am not sure what the dollars par day average is in Estes Park. I an surd
someone has a figure on what the average tourist spends. At any rate I feel
it was a super first year.
215 E. ELKHORN AVENUE
ESTES PARK, COLORADO 80517
End of Season Bank Balances:
Tour Account:
Capital Account:
Bank Total:
$ 700.21
1558.64
2258.85
If you wish to participate in this program, we need to know by October
8th 1914.
Sincerely,
Larry L. Z el_iner
L-dr gml/
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