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Home My WebLink AboutMINUTES Advertising and Public Relations Committee 1974-08-07N RECORD OF PROCEEDINGS Advertising and Public Relations Committee August 7, 1974 Committee: Chairman Wagner; Trustees Prosser and Dannels Attending: Chairman Wagner; Trustees Prosser and Dannels Also Attending: Town Administrator Dale G. Hill, Ronald Reiland Manager of the Chamber of Commerce, Martin Jelsema Charrman of the Chamber of Commerce Advertising Committee Absent: None REPORT: Ron Reiland and Martin:Jelsema submitted a report to date on the advertising done as per the 1974 Town - Chamber of Commerce Agreement. A copy of this report is attached to and made a part of these proceedings. 1975 BUDGET - ADVERTISING: The Chamber of Commerce submitted their 1975 request as follows: Advertising Stipend Requested Matching Funds by the Town Matching Funds - outside Town sources Town Membership Fee $25,000 25,000 .25000 1,000 The Chamber of Commerce representatives spoke in support of their request and informed the Committee further information will be provided the Town. The Committee did not make a recommendation to the Board of Trustees /6/1717 Dale G. Hill, Town Administrator rAPPROVEESI AUG 1 ? 1g7a BOARD Of TRUSTEESy AGENDA - ADVERTISING COMMITTEE MEETING BETWEEN THE CHAMBER OF COMMERCE AND THE TOWN OF ESTES PARK DATE: August 7, 1974 I. Review of inquiries from coded advertising - page one. II. Review of Second Quarter Report III. Review of anticipated expenses for remainder of year. IV. DISCUSSION OF ADVERTISING ALLOCATION AND CONTRACT FOR FISCAL YEAR 1975 A. Advertising Stipend Requested $25,000.00 B. Matching Funds Program (ro ,,, (funds obtained from outside sources) TOTAL ADVERTISING BUDGET FOR THE YEAR $25,000.00, $25,000.00 'u L $75,000.00 C. Town membership investment participation $ 1,000.00 D. Justification for above proposed budget E. Terms of payment and contract between Chamber and Town ESTES PARK AREA CHAMBER OF COMMERCE CODED MAIL ADVERTISING 1974 NEWSPAPER AD COST CHICAGO TRIBUNE $758.52 DALLAS TIMES HERALD 246.96 DES MOINES REGISTER 340.20 HOUSTON CHRONICAL 352.80 KANSAS CITY STAR 307.44 OKLAHOMA CITY OKLAHOMAN 352.80 OMAHA WORLD HERALD 279.72 ST. LOUIS POST DISPATCH 506.52 WICHITA EAGLE BEACON 201.60 TOTAL 3346.56 DENVER POST INSERTIONS 1959.66 TOTAL 5306.22 (BOTH PROGRAMS) * Actual total cost/inquiry $2.06. NOTE: # OF INQUIRIES 1974 COST/ 1971 COST/ INQUIRY INQUIRY 1879 .41 1.31 895 .27 1517 .22 .76 473 555 780 1039 1846 695 9679 1733 11412 .71 .55 .45 .27 .27 .29 .341/2 1.10 .46 1/2 2.08 *1.38 average in 1971 for 6 newspapers was AVERAGE POSTAGE COST/INQUIRY DIRECTORY COST/INQUIRY BROCHURE COST/INQUIRY ADMINISTRATION 6 SECRETARIAL COST TOTAL COST/INQUIRY (not including advertising) .16 .12 .06 .64 .98 N SECOND QUARTER REPORT CHAMBER OF COMMERCE ADVERTISING 1974 NON -SUMMER ADVERTISING NATURE OF PROMOTION TOTAL FUNDS MEETING EXPENSE AMT. TOWN ADV. PAID REQUIRMENTS 1. LOCAL ADV. A. Estes Park 150.00 Trail Gazette B. KKEP 80.00 / C. Other 667.63✓ 2. REGIONAL ADV. A. Media B. Other 500.00 3. NATIONAL ADV. A. Media 823.00 B. Other 4. ARTWORK, PHOTO 164.87 COMPOSITION PREPARATION ETC. 5. PUBLICATIONS A. Area Maps 200.00 B. Directory 2500.00 C. Brochures D. Other 48.12 6. ADMINISTRATION A. Weather 69.11 Service B. Public 61.80 Relations C. Other 116.09 PAID THIS YEAR 150.00 150.00 80.00 667.63 500.00 823.00 113.27 200i00 2500.00 48.12 80.00 / 667.63 500.00 823.00 164.87 200.0d 2500.00 48.12 69.11 61.80 116.09 5380.62 5052.02 5380.62 TOTAL PAID 5380.62 TOTAL FUNDS PAID - 5052.02 ALLOWABLE AGAINST TOWN ADVERTISING REQUIREMENTS N e-- SECOND QUARTER REPORT CHAMBER OF COMMERCE ADVERTISING 1974 SUMMER ADVERTISING NATURE OF PROMOTION TOTAL EXPENSE AMT. PAID 1. LOCAL ADVERTISING A. Estes Park 152.50 Trail Gazette B. KKEP 60.00 C. Other 561.74 2. REGIONAL ADV. A. Media B. Other 3. NATIONAL ADV. A. Media B. other 4. ARTWORK, PHOTO COMPOSITION, PREPARATION, EtC. 5. PUBLICATIONS A. Area Maps B. Directory C. Brochures D. Other 6. ADMINISTRATION A. Weather Service B. Public Relations C. Other 407.50 4823.00 2000.00 431.00 200.00 2500.00 163.91 156.81 112.46 39•.71 FUNDS MEETING TOWN ADV. REQUIREMENTS 152.50 60.00 561474 407.50 4823i00 2000.00 431.00 200.00 2500.00 163.91 PAID THIS YEAR 152.50 60.00 561.74 407.50 i 4823.00 2000.00 431.00 200.00 2500.00 163.91 156.81 112.46 39.71 11608.63 11299.65 11608.63 TOTAL PAID 11608.63 TOTAL FUNDS PAID - ALLOWABLE AGAINST TOWN ADVERTISING REQUIREMENTS 11299.65 N • SECOND QUARTER REPORT CHAMBER OF COMMERCE ADVERTISING 1974 CONVENTION AND GROUP BUDGET $4000.00 Tentatively ($1000.00 Mileage Amount) NATURE OR PROMOTION TOTAL FUNDS MEETING EXPENSE AMT. TOZ'id ADV. PAID REQUIRMENTS 1. L^CAL ADV. A. Estes Park Trail Gazette B. KKEP C. Other 2. REGIONAL ADV. A. Media B. Other 3. NATIONAL ADV. A. Media G00.00 B. Other 4. ARTWORK, PHOTO 44.32 COMPOSITION, PREPARATION, ETC. 5. PUBLICATIONS A. Area Maps B. Directory C. Brochures D. Direct Mailing Sheets 6. ADMINISTRATION A. Travel Mileage B. Travel Expense C. Public Relations D. Other 100.00 500.00 42.10 746.92 121.67 155.22 36.91 600.00 44.32 100.00 500.00 42.10 604.41 PAID THIS YEAR 600.00 44.32 100.00 500.00 42.10 746.92 121.67 155.22 36.91 2347.14 2108.89) 2347.14 TOTAL PAID 2347.14 i I TOTAL FUNDS PAID - ALL( •:1ABLE AGAINST i IN ADVERTISING REQUIREI'IEiTS 2180.83 ESTES PARK AREA CHAMBER OF COMMERCE FUNDS COMMITTED FOR 3RD AND 4TH QUARTER NOTE: NO REFLECTION OF THE ADDITIONAL $2006.00 TOWN APPROPRIATION OR THE $1600.00 RAISED BY THE CHAMBER OF COMMERCE IS MADE IN THE SECOND QUARTER REPORTS. WESTERN JUSTICE $ 325.00 ELK FESTIVAL AND ASPEN SHOWTIME 500.00 CHRISTMAS FESTIVAL 1200400 NEWS RELEASE FOR THE GAS SITUTATION 260.00 RODEO PARADES TOTAL 1100400 $3385.00