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Home My WebLink AboutMINUTES Advertising and Public Relations Committee 1974-04-17RECORD OF PROCEEDINGS Advertising and Public Relations Committee April 17, 1974 Committee: Chairman Wagner; Trustees Prosser and Dannels Attending: Chairman Wagner; Trustees Prosser and Dannels Also Attending: Town Administrator Dale G. Hill, Ronald Reiland, Manager of the Chamber of Commerce, Martin Jelsema, Chairman of the Chamber of Commerce Advertising Committee, Mrs. Barbara Murphy, President of the Chamber of Commerce, Charles Herzog and John Webermeier Absent: None FINANCIAL REPORT: The financial report from the Chamber of Commerce Advertising Committee was reviewed in detail. This report covers the first quarter of 1974. SPECIAL ADVERTISING PROGRAM - NATIONAL: Mr. Charles Herzog appeared before the Committee and explained the State of Colorado advertising program planned for national newspaper circulation in the immediate future. Mr. Herzog reported on donations of individual members for supplementary advertising of the Estes Park area. The Committee recommends to the Board of Trustees, the Town of Estes Park make a special contribution to this particular program in the amount of $2,000.00. DENVER SYMPHONY: The Chamber of Commerce letter dated April 8, 1974, regarding the Denver Symphony Orchestra and a proposed performance was discussed at length by the Committee. After considerable discussion, the Committee recommends to the Board of Trustees the request be denied. This action appeared to have the support of the represen- tatives of the Chamber of Commerce who were present at this meeting. There being no further business, the meeting adjourned. Dale G: Hill' Town Administrator APR 29 1974 ;i r: TES P/: x BJARb J, TRUSTEES rorox .: AGENDA TOWN ADVERTISING COMMIALL MEETING April 17, 1974 4:00 P.M. Municipal Building ESTES PARK AREA CHAMBER OF COIMERCE I. QUARTERLY REPORT AND 3rd QUARTER FORECAST II. REQUEST FOR ADDITIONAL FUNDS III. DENVER SYMPHONY 1974 NON -SUMMER BUDGET $8,000,00 TENTATIVELY NATURE OF PROMOTION TOTAL AMT. PAID PAID THIS YEAR EXPENSE AMT. FROM TOWN PAID FUNDS 1. LOCAL ADV. A. Estes Park 150.00 150.00 Trail Gazette B. KKEP 80.00 80s00 C. Other 645440 615.40 2. REGIONAL ADV. A. Media B. Other 500.00 3. NATIONAL ADV. A. Media 823.00 B. Other 4. ARTWORK, PHOTO, 164.87 COMPOSITION PREPARATION, ETC. 5. PUBLICATIONS A. Area Maps B. Directory CoO.00 C. Brochures D. Other 6. ADMINISTRATION A. Weather - .69.11 Service B. Public 61.80 Relations C. Other 116.09 500.00 823.00 113.27 ZSov.00 150.00 80.00 645.4o 500.00 823.00 164.87 69,11 61.8o 116.09 5110.27 4781.67 5110.27 TOTAL PAID 5110.27 TOTAL PAID FROM TOWN FUNDS 4781.67 M 1974 SUMMER ADVERTISING $8,000.00 Tentatively NATURE OF PROMOTION TOTAL AMT. PAID EXPENSE AMT. FROM TOWN PAID FUNDS PAID THIS YEAR 1. LOCAL ADVERTISING A. Estes Park Trail B. KKEP C. Other 2. REGIONAL ADV. A. Media B. Other 3. NATIONAL ADV. A. Media B. Other 4. ARTWORK, PHOTO. COMPOSITION PREPARATION, ETC. 5. PUBLICATIONS A. Area Maps B. Directory C. Brochures 6. ADMINISTRATION A. Weather Service B. Public Relations C. Other 232.60 407.50 823.00 2000.00 165.00 2500.00 232.60 407,50 823.00 2000.00 165.00 232.60 407.50 823.00 2000.00 165.00 2500.00 2500.00 6128.10 6128.10 6128.10 TOTAL PAID 6128.10 TOTAL PAID FROM TOWN FUNDS 6128.10 1974 CONVENTION AND GROUP BUDGET $4,000.00 Tentatively ($1,000.00 Mileage Amount) NATURE OF PROMOTION TOTAL AMT, AMT. PAID PAID THIS EXPENSE PAID FROM TOWN YEAR FUNDS 1. LOCAL ADV. A. Estes Park Trail B. KKEP C. Other 2. REGIONAL ADV. A. Media B. Other 3. NATIONAL ADV. A. Media B. Other 4. ARTWORK, PHOTO. COMPOSITION, PREPARATION, ETC. 5. PUBLICATIONS A. Area Maps B. Directory C. Brochures D. Direct Mailing Sheets 6. ADMINISTRATION A. Travel Mileage B. Travel Expense C. Public Relations D. Other 32.10 500.00 327.4o 37.61 49.08 17.3o 32.10 32.10 500.00 500.00 218.00 963.49 750.10 TOTAL PAID 963.49 327.40 37.61 49.08 17.30 963.49 TOTAL PAID FORM TOWN FUNDS 750.10 r ESTES PARK AREA CHAMBER OF COMMERCE APRIL 17,1974 FUNDS COMMITTED FOR THIRD.QUARTER, 1974 SUNDRY DENVER POST NEWSPAPER DATE April 28 May 5 Mkay 12 May 19 May 26 June 2 June 9 June 16 June 23 SIZE COST 336 lines 260.74 336 lines 260174 336 lines 260.74 170 lines 131.74 336 lines 260.74 336 lines 260.74 170 lines 131.74 170 lines 131,74 336 lines 260.74 2526 $1,959,66 AD PRODUCTION 300.00 KOSI RADIO 15 - 30 second spots per week 420.00 ( 2 weeks) Weeks of June 9 and 16 KOA RADIO 18 - 30 second spots per week 536.00 (2 weeks) Weeks of June 16 and 23 K 1cf 7 RADIO 20 - 30 second spots per week 760.00 (2 weeks) Weeks of June 23 and July 7 TOTAL RADIO 1,716.00 TOTAL BUDGET MEDIA 3rd quarter 3,975.66 Newspaper feature articles and photos 1,000.00 3rd Quarter advertising expenses 4,975,66 SECTION ROUND -UP rt It If 1T ft • • j1 M ESTES PARK AREA CHAMBER OF COMMERCE APRIL 17, 1974 FUNDS TENTATIVELY COMMITTED FOR THIRD AND FOURTH QUARTER, 1974 (applicable to town advertising budget) WESTERN JUSTICE RODEO PARADE, WEDNESDAY, JULY 17, 1974 AREA MAPS FOR DISTRIBUTION TO TOURISTS DENVER RADIO IN LATE JULY AND AUGUST PARACHUTE JUMP ON FOURTH OF JULY FALL/WINTER ADVERTISING TRAIL GAZETTE TRAIL GAZETTE VACATION EDITION $600.00 $600.00 $580.00 $1466.66 $ioo.00 $3,000.00 $250.00 $160.00 TOTAL ANTICIPATED EXPE"i1SE PRESENTLY a:FRUITED $6,956.66 ESTES PARK AREA CHAMBER OF COMMERCE - 252 line ad horseback riding nature hikes trout fishing western gunfights sailboating chipmonk feeding six horseshows bus tours antique hunting melodramas aerial tramway picnics water skiing photography rock museums night clubs Estes Park Lots to see, more to do. pack trips art galleries two golf courses chuckwagon suppers supper theater camping miniature golf auto tape tours fine Indian art swimming cook outs nine churches wax museum kiddy amusements forest tours bird watching Rooftop Rodeo rock collecting mountain climbing go-karts two historical museums square dancing sittin' & rockin' salt water taffy art & craft lessons fine restaurants Ranger-quided walks two movie theaters drivin' around unique gift shops Ripley's museum etcetera, etcetera If you want variety in your Colorado vacation, spend two weeks in Estes Park, gateway to the Rocky Mountain National Park. Send for your copy of the Estes Park Vacation Directory. Vacation Estes Park Estes Park Area Chamber of Commerce Box 480 Estes Park Colo. 80517 We are looking for variety in our vacation. Please send us your 84 page Vacation Directory. Name Address City State Zip 04) Estes Park out-of-state advertising plan 252 line ad (3 col. X 6") in nine newspapers to run May 5 in the same section as the full -page Colorado insertions. Newspaper Line rate Chicago Tribune Dallas Times Herald Des Moines Register Houston Chronical Kansas City Star Oklahoma City 0klahomian Omaha World Herald St. Louis Post Dispatch Witchita Eagle Beacon $3.01 .98 1.35 1.40 1.22 1.40 1411 2.01 .8o $13.28/line x 252 lines - $3,346.5b production 300.00 $3,646.54