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Home My WebLink AboutMINUTES Advertising and Public Relations Committee 1973-01-24v RECORD OF PROCEEDINGS Advertising and Public Relations Committee January 24, 1973 Committee: Chairman Wagner; Trustees Prosser and Dannels Attending: Chairman Wagner; Trustee Prosser Also Attending: Town Administrator Dale G. Hill, Chamber of Commerce Manager Ronald J. Reiland Absent: Trustee Dannels ADVERTISING REPORT: Mr. Ronald J. Reiland, Manager of the Estes Park Chamber of Commerce, submitted the 1972 advertising financial report. The Committee recommends approval. ADVERTISING BUDGET OF 1973: Mr. Ronald J. Reiland presented the Chamber of Commerce advertising budget for 1973. The Committee recommends approval. The above mentioned documents are attached to and made a part of these proceedings. There being no further business, the meeting adjourned. APPROVED FEB 12 1973 TOWN Of ESTES PARK j BOARD OF TRUSTEES TOWN OF ESTES PARK AREA PROMOTION EXPENDITURES SUMMER ADVERTISING - YEAR THROUGH DEC. 25, 1972 $7,500 ($2,500 Regional Advertising) NATURE OF PROMOTION TOTAL AMT. PAID TOTAL FUNDS FROM PAID AND EXPENSE AMT. FROM TOWN AMT. TOWN COMMITTED PAID FUNDS, COMMITTED COMMITTED THIS PER. 1. LOCAL ADV‘ A. E. P. Trail/ Gazette 250.00 250.00 B. KKEP 24.18 C. Other 1,316.78 1,086.19 2. REGIONAL ADV. A. Media 4,705.68 4,705.68 B. Other 3. NATIONAL ADV. A. Media B. Other 4. ARTWORK, PHOTO, COMPOSITION, PREPARATION, ETC. 292.05 292.05 5. PUBLICATIONS A. Area Maps B. Directory 4,373122 4,373.22 C. Brochures 800400 800.00 D. Film 1,250.00 1,250.00 6. ADMINISTRATION A. Weather Ser. 24.00 B. Public Rel. 4.07 C. Other 24.18 750.00 TOTAL 13,039.98 12,757.14 774.18 TOTAL PAID 6 COMMITTED A 6 C 13,039.98 TOTAL PAID 6 COMMITTED TOWN FUNDS B 6 D 12,757.14 BALANCE IN TOWN FUND (not pd. or committed) Fund Consumed .r NATURE OF PROMOTION EXPENSE 1. LOCAL ADV. A. E.P. Trail/ Gazette B. KKEP C. Other 2. REGIONAL ADV. A. Media B. Other 3. NATIONAL ADV. A. Media B. Other 4. ARTWORK, PHOTO COMPOSITION, PREPARATION, ETC. 139.78 CONVENTION AND GROUP BUDGET $3,500 ($699 Mileage Amount) TOTAL AMT. PAID TOTAL AMT. FROM TOWN AMT. PAID FUNDS COMMITTED 167.95 167.95 5. PUBLICATIONS A. B. C. D. E. F. Area Maps Directory Brochures 800.00 Direct Mailing 13.75 Film 1,250.00 Other 115.00 6. ADMINISTRATION A. Travel Mil. B. Travel Exp. C. Public Rel. 644.70 83.00 18.63 TOTAL 3,232.81 139.78 800.00 13.75 1,250.00 115.00 644.70 83.00 3,214.18 FUNDS FROM TOWN COMMITTED PAID AND COMMITTED THIS PER. 1,250.00 115.0� 129.00 1,494.00 TOTAL PAID & COMMITTED A 8 C 3,232.81 TOTAL PAID 8 COMMITTED FROM TOWN FUNDS B 8 C 3,214.18 BALANCE IN TOWN FUND 285.82 (-5 . •-• - • L._ ,,•1• i'EW BUSINESS BUDGET $1,500 ($180 Postage 8 Secretarial) NATURE OF PROMOTION TOTAL AMT. PAID TOTAL FUNDS FROM PAID AND EXPEN`sE AMT. FROM TOWN AMT. TOWN COMMITTED PAID FUNDS COMMITTED COMMITTED THIS PER. 1. REGIONAL ADV. A. Media B. Other 2. NATIONAL ADV. A. Media B. Other 3. ARTWORK, PHOTO, COMPOSITION, PREPARATION, ETC. 18.00 18.00 49.33 49.33_ 4. PUBLICATIONS A. Area Maps B. Directory C. Brochures 238.60 238.60°- 12.85 D. Other 1,068.04 1,068.04 5. ADMINISTRATION A. Postage 21.00 21.00- B. Secretarial 116.70 116.70 32.nn C. Public Rel. 19.00 D. Other TOTAL 1,530.67 1,493.67 30.85 TOTAL PAID 8 COMMITTED A 8 C 1,530.67 TOTAL PAID 6 COMMITTED FROM TOWN FUNDS B 8 D 1,493.67 BALANCE IN TOWN FUND 6.23 . t• NON -SUMMER BUDGET $7,500 NATURE OF PROMITION TOTAL AMT. PAID TOTAL FUNDS FROM PAID ArT". EXPENSE AMT. FROM TOWN AMT. TOWN COMMITTED PAID FUNDS COMMITTED COMMITTED THIS PER, 1. LOCAL ADV. A. E.P. Trail/ Gazette B. KKEP 35.00 35.00 C. Other 912:35 352.53 2. REGIONAL ADV. A. Media B. Other 3. NATIONAL ADV. A. Media B. Other 5,807.03 5,807.03 42.00 4. ARTWORK, PHOTO, COMPOSITION, PREPARATION, ETC. 107.00 107.00 5. PUBLICATIONS A. Area Maps 446.25 446.25 B. Directory 273.75 273.75 C. Brochures 3,299.00 3,299.00 D. Film 1,250.00 1,250.00 E. Other 136.67 136.67 6. ADMINISTRATION A. Weather Ser. B. Public Rel. C. Other 57.20 1,250.00 58.00 6.GC TOTAL 12,367.05 11,707.23 1,313.20 TOTAL PAID & COMMITTED A 6 C 12,367.05 TOTAL PAID & COMMITTED FROM TOWN FUNDS B 6 D 11,707.23 BALANCE IN TOWN FUND Fund Consumed March, 1972 April, 1972 May, 1972 June 6 July, 1972 Committed Aug. & Sept. 1972 Oct. 6 Nov. 1972 Dec. 1972 LIST OF EXPENSES Keith County News Trail/Gazette Everitt-Ziegel Stewart's Printing Pat Matuszak Ron Reiland Sonochrome Forest Myers Hirshfeld Press Ronald Reiland Karen Klineschuster Jim Dunham Skaggs Drugs Ronald Reiland Hirshfeld Press Forest Myers Western Justice Parade Ronald Reiland Sonochrome Winter Adv. Directory Brochures Directory Directory Travel Film Advertising Directory Travel Brochures Western Justice Film Travel Brochures Advertising Advertising Travel Film 11.76 274.10 75.00 238.50 34.89 31.00 1,000.00 2,000.00 1,924.00 93.90 150.00 50.00 63.00 32.00 2,625.75 282.12 429.08 256.17 50.00 3,500.00 > r : •. 320.86 Conv. Travel 25.30 Winter Adv. 1,119.33 Western Justice 110.00 Maps 446.25 Weather (Summer pro-rata breakdown) 24.00 Weather (Pre -summer pro-rata breakdown) 40.00 Trail/Gazette Posters 167.95 Parade Ronald Reiland Forest Myers Jim Dunham Stewart's Printing Parade Perma Plaque R. S. Dillon D. J. Trophies Ronald Reiland Forest Myers Pro Lab Larson Studios E. P. Hardware Rocky Mtn. 5 6 Ronald Reiland Gebbie Press Amer. C. of C. Sonochrome R. S. Dillon Ronald Reiland E. P. Hardware Pratt's 33.00 Trophies 85.54 Trophies 5.10 Trophies 14.00 Conv. Travel 23.80 Winter Adv. 1,173.00 Public Rel. 4.07 Western Justice Western Justice 10 Awards Conv. Travel New Business Convention Film Awards Conv. Travel Winter Adv. New Business Sonochrome Brian Davies Circle Super Skyline Industries Addressograph/Multi. Ron Reiland Film Film Parade Christmas Fest. Adv. Conv. Travel 23.78 .90 13.49 30.80 43.00 10.00 500.00 5.10 48.00 7.92 16.94 3,000.00 115.00 24.18 57.20 J, 129.00 INCOME: ESTES PARK AREA CHAMBER OF COMMERCE WO PRELIMINARY ADVERTISING BUDGET 1973 Chamber of Commerce General Fund $.5,000.00 Town Participation 18,500,00 Estimated Directory Income Appropriation 2,000.00 Matching Funds from Outside Sources 3,500.00 Old Fashioned Christmas Festival 1,000.00 Total $30,000.00 EXPENSES: Summer Advertising $ 8,250.00 Our Share 5,300.00 Total $13,550.00 Directory $2,500.00 Four Seasons 1,500.00 Film Production 750.00 Direct Advertising 5,000.00 Valley Radio 600.00 T.V. Trip 500.00 Rodeo Lunches 1,000.00 News Release Dosier 1,000.00 Western Justice 700.00 Winter Advertising (non -summer) $ 8,250.00 Our Share 2,700.00 Total $10,950.00 Directory $2,500.00 Four Seasons 1,500.00 Old Fashioned Christmas 1,000.00 Film Production 750.0 Trip Expenses (no/mil.) 125.00 Trip Advertising 500.00 Direct Advertising 3,075.00 T.V. Trip 500.00 News Release Dosier 1,000.00 dew Business Promotion $ 1,650.00 Postage $ 100.00 Secretarial 98.00 Film Production 750.00 Brochures 250.00 Mailers 150.00 Direct Advertising 250.00 Production 52.00 Convention and Group Business $ 3,850.00 Mileage $ 770.00 Film Production 750.00 Convention Booklet 1,000.00 Mailers 350.00 Production 50.00 San Francisco Trip 930.00