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HomeMy WebLinkAboutMINUTES Advertising and Public Relations Committee 1970-08-11RECORD OF PROCEEDINGS Advertising and Public Relations Committee August 11, 1970 Committee: Chairman Prosser; Trustees Dannels and Petrocine Attending: Chairman Prosser; Trustees Dannels and Petrocine Also Attending: Town Administrator Hill Messrs. Canaiy and Miles appeared before the Committee representing the Estes Park Chamber of Commerce. Financial reports through August 1, 1970, were presented and discussed. Copies of these reports are attached to and made a part of these proceedings. President Canaiy presented a request to the Committee for a $25,000.00 advertising budget for the year 1971. The Advertising and Public Relations Committee will meet again and make a recommendation to the Board of Trustees for the 1971 advertising budget. There being no further business, the meeting adjourned. Dale G. Hill, Town Administrator T f 4� E GA D. i5 • 3 TCY;M ut EST ES P'. 1 L. BOARD 0F T- . v J TOWN OF ESTES PARK ESTES PARK, COLORADO AREA PROMOTION EXPENDITURES CHAMBER OF COMMERCE AUG 1, 1970 'TORE OF PROMOTION EXPENSE TOTAL AMOUNT PAID TOTAL FUNDS PAID AND AMOUNT FROM TOWN AMOUNT FROM TOWN COMMITTED BUDGET $11,000.00 PAID FUNDS COMMITTED COMMITTED THIS PERIOD A B C D E 1. LOCAL ADVERTISING A. Estes Park Trail B. Mountain Gazette C. KKEP D. OTHER 2. REGIONAL ADVERTISING A. Denver Post B. Rocky Mountain News C. Guest Guide D. Colorado Magazine E. Radio & TV F. Poster Signs 3. NATIONAL ADVERTISING 183.50 178.50 174.00 '174.00 140.00 140.00 128.00 100.00 15.00 40.00 424.20 424.20 345.00 345.00 20.00 42.50 42.50 45.00 45.00 284.6o 27.50 27.50 A. Major Newspaper 3,615.36 3,615.36 B. Travel 4. ARTWORK -PHOTOGRAPHY A. Layout and Design 141.16 141.16 B. 0ffeet and Prints 228.33 228.33 C. Typesetting, Proof 186.25 186.25 D. Art 20.00 20.00 E. Photography 37.35 37.35 F. Typing and Preparing 212.00 212.00 5. BROCHURES A. Area Maps B. New Directory C. New Brochure D. Transportation 6. ADMINISTRATION 317.30 3,799.68 57.49 A. Weather. Service 62.20 B. Public Relations 167.91 C. Billboards D. Clipping Service 66.50 7. CONVENTION PROMOTION 20.00 317.30 3,744.34 20.66 15.75 122.30 TOTAL 10,653.33 9,226.95 72.50 45.00 213.05 TOTAL PAID AND COMMITTED A & C TOTAL PAID AND COMMIPiED FROM TOWN FUNDS B & D 10,725.83 9,971.95 BALANCE $1,028.05 KEYED ADVERTISING FOR 1970 NEWSPAPER 2An TOTAL COST WNE COST INJURIES COST PER Chicago Tribune Apr. 26 $ 945.00 $ 2.25 555 $ 1.72 May 3 CH May 10 May 17 Ft. Worth Star-T FW i Apr. 26 May 3 May 10 May 17 294.00 .70 136 2.16 r.m.mrwrrawr..w..arr..-rwrwarrrw0. wwwrrrwrN.rwwrr.wra..wr...••wrrw W_.chita Eagle Apr. 26 294.00 .70 124 2.37 May 3 WI May 10 May 17 rwwa-aaawr•--r....-►ra--rrw-----r--rwarrrarr--rrrrrwarrr..wr n...-rwr+rw---------rrrwr Oklahoma City Apr. 26 462.00 1.10 172 2.68 May . 3 OK May 10 May 17 Kansas City Star Apr. 26 462.00 1.10 208 2.22 May 3 KC May 10 May 17 wwrr-rwrrr-awrwawrrrwrr.rrarr►rrwr aw a..arawrwrr-a w..rrar....ra..w-aww..a..-a..w..a� Omaha World Herald Apr. 26 357.00 .85 322 1.11 May 3 OM May 10 May 17 May 24 wrw..rwrawwrwrarr.r,..►►..arr-wwr-r..wrarrwr-r«..araw....r+wrwarrrrrwwrrww....wa.rarrwrw Des Moines Reg. Apr. 26 504.00 1.20 296 1.70 May 3 DM May 10 May 17 ►-a►a-wwwrarr-awaa..wwaw..w r-w ►--..a-►-ra►wr Denver Post Apr. 26 424.20 1.01 130 3.26 May 3 DP May 10 May 17 w-►..r..ww�www w..wwa.�..a►wwaw..wwawaawaaaa..�.waww aawaaawawaaaawwaaaa..www-.r.raaw..aw National Observer May 4 216.64 46 4.70 NOa_--.._►-w►.. _....ar- r-- ...�.......rr TInadep. Press Tel. a May 4 72.24 22 3.28 LA AMMAN -w....r-rww..aara..r►raaarwa..-r..rw--..rwaarawaaw-w-r-aaawrarr.rwww Misc. 31 Totals $4,031.08 2042 1.48 Total Circulation 14,113,808 Estimated Readers 55,627,232 N .„ . ,,,,, ••• M TOTAL INQUIRES BY STATES KEYED AUG 10, 1970 ILLINOIS 521 IOWA 312 NEBRASKA 263 KANSAS ...200 OKLAHOMA 155 INDIANA 137 MISSOURI 137 TEXAS 113 COLORADO 83 CALIFORNIA 22 OTHERS 99 FIVE TOP STATES 1966-67 1967-68 1968-69 1969-70 TEXAS ILLINOIS COLORADO ILLINOIS ILLINOIS COLORADO ILLINOIS ' •IOWA NEBRASKA ' IOWA TEXAS NEBRASKA COLORADO TEXAS NEBRASKA KANSAS KANSAS MISSOURI IOWA OKLAHOMA Chamber of Commerce States July pig. Alabama 2 1 Alaska Arizona 1 4 Arkansas 1 California 25 14 Colorado 55 14 Connec. 1 Delaware Florida 4 Georgia Hawaii 1 Idaho Illinois 89 41 Indiana 17 12 Iowp. 69 27 Kansas 91 32 Kentucky 2 3 Louisiana 22 6 Maine M12.1and 4 3 Mass. 3 Michigan 15 3 Minnesota 27 9 Miss. 5 1 Missouri 45 22 Montana TOTAL Sept. Oct. 1 Nebraska 73 32 Nevada r ew. Hamp. 1969-1970 Advertising Committee INQUIRIES BY STATES BY MONTH (not keyed) Nov. Dec. Jan. Feb. Mar. Apr. May June TOTAL 1 3 2 1 2 4 16 1 2 3 3 6 8 10 4 3 1 10 5 5— 3 13 18 • 31 27 30- 28 19 53 . 58 60 1 2: 2 1 • 1 1 1 1 1 2 8 12 3 60 4 6 6 2. 38 34 25 221 97 70 147 558 4 1 3 1 4_ 3 2 7 1 2 11 11 13 20 9 86___ 2 4 2 1 7 1 18 1 3 1 6_ 4 1 2 2 9 26 `13 15 14 55 93 81 113 113_, 124 72._..... _._.,. 7 '4 11 5 14 41 15 16 21 22 i F, ... .9 9 11 18 42 41 63 70 5,0 76 4.q ,.___., 11 9 13 16 25 34 55 40 53 78 457r___ '1 1 1 3 4 2-- 5 1 1 5 10 11 25' 14 12 17 1_29 _ __ _ 1 1 • 1 3 -- 3 1 2 4 3 2 fit..-__ 3 .__ 29._.__. 1 3 7 2 4 4 7 31r._.._ 4 3 8 5 16 15 17 26 20 12 1./' !. 5 2 2 7 14 15 17 27 14 29 4.__..._ 2 2 1 1 5 4 1 4 ? _. _.. 12 11 9 14 35 39 52 59 61 64 4.?3 3 1 1 2 20 -_ 33 55 59 61 79 4E. __.. 1 1 3___-- 7 8 5 14 40 1 1 reu Jersey 5 2 2 1 4 3 13 12 9 8 Vsig Mexico 1 ___42 2 1 3 4 8 3 5 , -.- 14- w York 7 8 1 1 2 3 5 8 12 15 17 17 __ '�,__,._ N.Carolina 1. 2 2 1 2 2 1 2 21 N,.Dakota 1 1 1 1 2 2 3 5 2 18 Ohio 15 7 5 3 2 4 23 25 26 19 27 24 asp__ Oklahoma , 31 9 10- 4 2 8 5 12 12 15 26 35 1.0 Oregon • 1 - 1 2 2 6 1 2 15�___ Pennsyl. 4 5 2 1 2 4 7 5 7 5 9 -;1.. _..._:.. Rhode Isl. 1 2 1 1L__.__ S .Carolina. 3 3__ S, Ds koth 7 3 1 3 3 7 4 5 8 5 /4%.�._ Tennessee___, 1 6 4 2 1 2 2..-..-- Texas 125 47 32 17 20 15 45 48 83 90 99 154 775._— Utah 3 2 . 3 1 2 1 2 2 16 Vermont 1 1 2 Virginia 1 2 2 1 2 6 2 2 1 7 2 28 Washington 3- 42 2 1 2 4 2 4 4 1 1 26 W.Virginia- 1 1 4 Wisconsin 16 7 5 1 6 Wyoming •5 1 1 1 Rash. D.C. 1 1 Totals(St) 779 332 203 144 166 167 484 587 713 835: 816 918 6144 Fr. Cntrys.� 1 ) 3 - 3 4 7 8 1 7 37,tr._.,__ TOTAL 780 332 206 147 166 167 487 591 720 843 817 925 6181 1 1 2 16 21 18 29 21 21 163 1 4 4 2 _7 . . 3 29 2 1 5 K:4 N TOTAL INQUIRIES BY STATES not keyed 1967-68 1968-69 1969-70 California........176 247 221 Colorado 825 1030 558 Illinois 840 912 777 Indiana 185 258 186 Iowa 758 537 485 Kansas 398 502 457 Nebraska 158 697 466 Michigan 438 212 144 New Mexico 36 57 33 North Dakota 5 21 18 Ohio 141 150 180 Oklahoma 213 202 169 South Dakota 37 26 49 Texas 550 769 775 doming 45 41 29 Others 1522 1876 1634 TOTALS 6327 7537 6181 FIVE TOP STATES 1967-68 1968-69 1969-70 Illinois Colorado Illinois Colorado Illinois Texas Iowa Texas Colorado Texas Nebraska Iowa Missouri Iowa Nebraska N