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HomeMy WebLinkAboutEPURA RESOLUTION 34700RESOLUTIONNO.347ARESOLUTIONOfTHEESTESPARKURBANRENEWALAUTHORITYADOPTINGLOGOGRAPHICSTANDARDSWHEREAS,theEstesParkUrbanRenewalAuthority(EPURA)anddesignandgraphicsspecialistsatDesignStudiosWest(DSW)havedevelopedlogographicstandardsintendedtobeusedinfuturesignage,advertising,municipaldesignationsandotherappropriateapplications;andWHEREAS,graphicrepresentationofEstesParkthatisbothubiquitousandunifyingishighlydesirableincommunicatingourcommunity’sidentitytointernalandexternalaudiences,andiscurrentlynotsatisfiedbyaproliferationofvaryingemblemsandtextstyles;andWHEREAS,theEPURAcommitteeassignedtotheprojecthasreachedconsensusonthedesignthatincorporatesahierarchyoflogo,graphicsandfontstyletoprovideforflexibleandappropriateapplications;andWHEREAS,worksessionshaveinvolvedrelevantstaffinputandtheTownAdvertisingCommittee,theresultsofwhichhaveyieldedgeneralagreementonthedesignconcepts;andWHEREAS,timeisoftheessenceduetothedesireonthepartofseveralTownentitiestoproceedwithendeavorsthatwouldlogicallyincorporatetheuseoflogoandgraphics.NOW,THEREFORE,BEITRESOLVEDBYTHEESTESPARKURBANRENEWALAUTHORITYTHAT:TheLOGOGRAPHICSTANDARDSdevelopedbyDSWareadoptedbyEPURAforuseinallfutureEPURAgraphicapplicationsandmadeavailabletotheTownofEstesParkforuseinallfutureTowngraphicapplications.TheLOGOGRAPHICSTANDARDS,afive-pagedocument,isincorporatedintothisresolutionbyreference.ADOPTED,this18thdayofFebruary,2004.ESTESPARKURBANRENEWALAUTHORITYChairmanATTEST:Secreta