HomeMy WebLinkAboutPACKET Joint Town Board & Local Marketing District Study Session 2009-06-09LOCALTOWNBOARDandMARKETINGDISTRICTBOARDTuesday,June9,20094:30p.m.to6:30p.m.Rooms20112021203170MacGregorAve.AGENDA1.DiscussCVBOperations.2.Miscellaneous.NOTE:TheTownBoardreservestherighttoconsiderotherappropriateitemsnotavailableatthetimetheagendawasprepared.STUDYSESSION
CynthiaDeatsFrom:EPAdministration[ir3045@estes.org]Sent:Thursday,June04,20092:41PMTo:CynthiaDeatsSubject:JobDoneNotice(Send)“JobDoneNotice(Send)*****************************JOBNO.1586ST.TIME06/0414:29PGS.1SENDDOCUMENTNAMETX/RXINCOMPLETETRANSACTIONOK6672527GregWhite5869561KEPL5869532TrailGazette5861691Channel86353677ReporterHerald2247899Coloradoan5771590EPNewsERROR1
FSTESL_....LPARK((,xvr.xxkuc&viuos.—IUtMEstesParkLocalMarketingDistrict6/9/09TheBeginningTheLMDwasapprovedandfundedbylodgingtaxrevenues.7AppointeeswereselectedtoleadtheLMD.ReadytogoForwardInthebeginningweaskedh)ranopenmind,allowablankslatefoundationtobepresentedbyyourappointees,andweregrantedsuch.OCurrentStateThetraveleconomyisslumping.1stQuarterlodgingsalestaxrevenuesaredownforthesecondconsecutiveyear.(Down15%)
Mission&CoreValues•AttractVisitorstotheDistrictthrougheffectiveandefficientmarketinginordertoClnycyear-roundeconomiCgrowth.•CoreVatues—AccountableEthical-Proactive-Respecttul—Responsive—Transparent:11Vision&Stakeholders•Toheayear-roundtourismandgroupdestinationthatsupportsourhealthymountaincominunirywithabalanceoffinancialsuccess,memorableexperiencesforvisitorsandqtialiryoflifeforourresidentsandemployees.•Stakeholders:—ConiniunityMembers—Customers/Visitors-CVBStall—LocalBusinesses—LocalgovernmentalagenciespSignificantAccomplishmentsAssistedinpassingtaxCVBAssessment&recommendationsbyanoutsideconsultantAssociationsGroupLeadershipWinterFestivalstartupDowntownMerchantsGroupForniedLodging120dayForecastIncreasedparticipationintheExistingRockyMountainLodgingReportGroupsRoundTableDiscussions
RepayTownat,dCountyirelection524,000PayCosuleant$22,000Pant,rLodging120DayForecast$4,500Miscellaneousexpenses$500Total551.000I’DirectionTheLMDBoardvotedto:Seektranstetotthetotlowingniarketiitgtuttctictns:AdserttsitigoPublicRobtiutoC\VehstteGroupSalewaVisitoesGuide•VisitorsCenterOperatiuto;p,:,,,;:..l.,,oStakeholderSenices‘TbcLMDli,vsja.sldlikur,,di,ou,,Nottoinclude:rcrcsrc,h,r,nsplasn,c,wrlu.ol,sl,nsv,riooTs.wiiSponscsredEsetitpbsss51j—Iau,o’crarisgru.t..TrIiei,il,,,,Sut,,,u,,csc.nucr,,I’,s,,ji,,r,u.,s,v,,unDirection&ClarificationDnpartiriencuselectedandapprovedreporttoawctrk,ng”Luader/DieecntrwhoreportsdirectlytotheLMD.Allpay,benelitsandKRisprosidedbytheTown.Keepseniorityandpensionsintack.aTileTownispaying5positionsor5yearswithnormalincreasesregardlessolwhotheyrepctetto.(‘(Itoapprovewits,iherepitrito)Fillingopenpositionsisincluded.ThetownispayingfortIle:Bsnlding,repairs,niaintenanceandutilitiesFuntitsire,Computers(replacedwhenrequires1),ITSupport,Phones,Trunks&LD,Cstpiers,FAX&SuppliesCallCenter2empktyees&seastnaihelpCurrentExpenses
ProjectedExpenses(sCommunicationsExpenses......$1000KrsConsultantsRecominendations.............$192KCCurrent-outofpocket2008....................551KTotal............S1,243KCS\ote:Townpresentation:Projectedannualincomeofover$1millionreplacescurrenttownfoodisuformarketing&advertising(S825,500in2008).FinancialsQiLodgingtaxrevenueof$66,141.Anticipatedannualnt,mber$850Kto$1.1M?ôTherefore:nThePlanandprioritizationofitwillheaffectedbytaxrevenuereceived.nContinuedTownparticipationmaybeneededtokeepthespendingstatusquo”ortonseettheconsultaitsrecommendations.CThisiswhatwaspromised(raindayoneofthecalilpaignprocess.iThisiswhattiletownresidentsandbusinessesexpect.Additionalthatshouldpayforit’sselfwithin2years?GroupsidentifiedaseasiesttoimpactareaaRequiresgreaterfocusonGroupSalesaisclthereforemoreofulie’srime.WouldneedtobackfillCoisventiooitsvolvementl