HomeMy WebLinkAboutMINUTES Community Development Committee 2005-02-03Minutes of a Regular nneeting of the COMMUNITY DEVELOPMENT
COMMITTEE of the Town of Estes Park, Larimer County, Colorado. Meeting
held in the Municipal Building in said Town of Estes Park on the 3rd day of
February, 2005.
Committee:
Attending:
Also Attending:
Absent:
Chairman Doylen, Trustees Habecker and Levine
All
Town Administrator Repola, CVB Staff Pickering, Marsh,
Hinze, Blackhurst, Nikolai, and Weldin, Fleet Manager
Mahany, and Deputy Clerk Williamson
None
Chairman Doylen called the meeting to order at 8:00 a.m.
CONVENTION & VISITORS BUREAU.
Communications.
1 Advertising Program Report - Marsh.
■ RTqSul0sM“ation are up 3.68»/0 year to date and advertising
generated requests were up 12.31% year to dat®- th
. E-mailed requests for vacation planners are down 12.67 /o over me
♦ Ms t^th^SOO number are down 24.34% year to date.
■ W0CTBPwe9brSe instituted a pay per dick “7a;9;;ea0rn
I oAth tn keen the website ranking at or near me t p.
January 24a'. The campaign wiil run for 3 months at v/hich trme our
natural optimization should be functioning.
ilSffSrSS
Include televiLn spots, newspaper ads, and magazine ads.
2. rnmnurnitv/MpHip Relations Reports - Blackhust
- 2005 Media Relations Plan: 2005 include; production of. Media packet - Soa fd9l|^d,0;S^ relationships with
visitor matenals; establish, build and suengi _ web-related
travel editors, writers and producers, st g . . h lders
presence; strengthen ooTmunications with CVBeStakeholdedi,
members and community ’ jects and major initiatives.
relations eleiTients relahng t P‘J^P Destinations magazine,
• Sapert^oiel
- Web Site Content Update. available the end of this
• r" “a K .'at Will also be available as a
. c"working'S a website vendor to activate behind the
• SeTrch optimization is nearing completion.
RECORD OF PROCEEDINGS
of 9
Community Development — February 3, 2005 — Page 2
Group Sales & Marketing.
1. Conference Center Year End Report - Nikolai.
■ Reviewed the 2004 Estes Park Conference Center Bookings.
♦ Conference Center hosted 144 groups in 2004.
■ 78 conferences with 8,297 attendees, an increase
groups and 299 attendees.
■ 45 local groups with 10, 552 attendees, an increase of 5
groups.
■ The Holiday Inn began renovations on the lobby, lounge and
restaurant in November 2004. This has decreased available meeting
space by two meeting rooms. New carpet is budgeted for 2005 and
will be replaced late December or early January 2006.
■ 2001-2004 attendance figures were reviewed.
2. nrni.p Salfis Report - NikolaL .
- Group sales for January 2005 and hotel occupancies for 2004 were
reviewed Hotel occupancies were down for 2004 while the average
hotel rate has gone up. Currently 15 to 20 properties are reporting
occupancy numbers for the monthly survey.
Visitor Services.
1. Visitor Center Report - Weldim■ CVB is in the process of purchasing Colorado and Estes Park la g (
. Visitor center'began testing the retail market by seliing postcards and
. Over d80S brochuretsSafrom lodging estabiishments, various acflvities,
retail shops, restaurants and miscellaneous groi-PS "°w available.
■ Npw CVB fees have been in effect as of January zUUo.- CVB included an order form and letter with the January mailing of the
Business License statements. cohmarv 15th To. Full or partial payments for services are due by February 15 i o
date, these services have been provided with no charge. Staff w
hp flexible with payment due dates.♦ Peggy Campbell is contacting businesses that have not responde
to ^answer questions regarding CVB services and encourage
♦ Thereaf^currently 75 stakeholders with orders arriving daily.
fn0fo"n^5atb^1Ssape^^^^^^^^^ information resource book
- There^are^ approximately ^0 ambassador;s committed to the
recommended for approval. . a00 9nn5
■ Rocky Mtn. Miniature Horse Club, June 22-26, 2005
■ Colorado Arabian Horse Club, July 1-4, 2005
The Committee recommends approval of the Agreements as
presented.
SWS.nfc—~ ^
RECORD OF PROCEEDINGS
Community Development - February 3, 2005 - Page 3
detail. The goal team has chosen Design Studio West/Roger Thorp as the
design team to develop the preliminary plan. Les Smith, equestrian
specialist, has also been involved in the development of the plan.
Roger Thorp Thorp Associates and Terry Stone DSW reviewed the
preliminary design plan. Mr. Stone stated the plan has incorporated many
of the current buildings (Barn T, U, V & W, Grandstand and Announcer
Stand) as well as the many uses at the fairgrounds. A new entrance will
be established off Community Drive with new signap and a monument.
The fairgrounds will continue to have access from 4l street with a check
in booth, Manford Ave. and the current entrance off Community Drive.
The new structures will include: 2 open arenas, 1 covered arena, 3 barns,
1 maintenance facility, an event barn, and a new office/ticket window
added to the Grandstand. Parking has been added to the perimeter and
includes 12 handicap spaces, 605 parking spaces and 62 ^ spaces fo
a net increase of spaces. The entire site will be fenced. The northeast
corner of the property will include 2 playfields with a restroom and
detention ponds.
parLg and S'offlo:); Pha^e IV (covered arena, hardscape, and
parking): Phase V (event barn).
end of the property.
Comments were heard from Jo °rn DUar^^ stock trucks,
- —nd'
and phasing.
Roger Thorp slated architectural drawings will be presented at a future
Town Board meeting.
3. Purchase Of WatexJnick - Appno:^if
Special Events Dept, is in need of a P , d b|e as the primary truck;
frSck is 29 years old and f " saving $2,500 -
rp^?evrhSterotXSVT^riac^stof$4S^^^^
Gallon Water Tank
$80,000
staff recommends purchasing the irg^^^exiCw^^^^^^
fr^^s a ba^up"7Admtnistrator ^epoia advised the purchase will be
RECORD OF PROCEEDINGS
Community Development - February 3, 2005 - Page 4
made with a 4 year loan at 4% interest from the vehicle replacement fund
with a yearly payment of $13,389.
The Committee recommends approval to purchase a water truck
from MacDonald Equipment Company at a cost of $48,600 with
funding specified above.
4. Policy Manual Revision on Banner Regulations & Specifications -
Request Approval. Mgr. Hinze reviewed the current banner regulations
and specifications with revision being proposed concerning banner and
grommet sizing and location.
The Committee recommends approval of the revisions, as proposed.
Convention and Visitor Center Building.
1. Construction Part I - Preliminary Guaranteed Maximum Price. Dir.
Pickering stated the- bid received from the design team of Dallman
Construction/Basis Architecture was 25% above the Guaranteed
Maximum Price (GMP). The team has asked the subcontractors to refine
their bids, with new cost estimate due next week. This item was continued
and sent back to the Comm. Dev. Committee at the January 25th Town
Board meeting.
MISCELLANEOUS.
Administrator Repola advised that, as directed by the Committee on January 6 , the
Building Department conducted a meeting with the area electricians regarding assuming
electrical inspections. Staff will update the Committee in March.
There being no further business. Chairman Doylen adjourned the meeting at 10:00 a.m.
JafskiiJaltikie Williamson, Deputy Town Clerk