HomeMy WebLinkAboutMINUTES Community Development Committee 2002-01-24BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
/7Town of Estes Park, Larimer County, Colorado, January 24, 2002
Minutes of a Regular meeting of the COMMUNITY DEVELOPMENT
COMMITTEE of the Town of Estes Park, Larimer County, Colorado.
Meeting held in the Municipal Building in said Town of Estes Park on the
24th day of January, 2002.
Committee:
Attending:
Absent:
Also Attending:
Chairman Doylen, Trustees Barker and Habecker
All
None
Assistant Town Administrator Repola, Directors Hinze,
Joseph, Pickering, Manager Marsh, Deputy Clerk van
Deutekom
Chairman Doylen called the meeting to order at 8:00 a.m.
ADVERTISING.
Manager Marsh reported that total requests for information are up 4.2%, e-mailed
requests for information are up 22.7%, advertising generated requests for information
are up 3.65%, and 800 calls are down 18%. Accomplishments for 2001 include
increased number of total requests for information (with lower cost per inquiry),
development of a new headline approach to magazine ads/brochures, completion of an
extensive internet advertising test, expansion of the role of EPIC funds and the Travel
Writer component of the Media Relations program, expansion of the June-December
regional advertising program, production of a new television commercial, and
conclusion of the third and final mini-conversion study.
SPECIAL EVENTS DEPARTMENT.
1. Event Critique.
> 2001 Christmas Parade. Attendance was down due to inclement
weather along the front range and other parts of the mountains, parade
quality was extremely good, and day-time activities continue to be
successful. Appreciation was expressed for all those assisting in the
presentation of this event.
> Elk Pest Presentation. The Committee viewed a CD presentation
prepared by the Elk Fest Committee for prospective Elk Fest sponsors.
2. Director Hinze presented the following standard agreements and requested they
be favorably recommended for approval:
> Rocky Mountain Miniature Horse Club, June 19-23, 2002.
> Colorado Arabian Horse Club, July 3-7, 2002.
> Horse Conference (Special Use Permit), June 25-28,2002.
The Committee recommends approval of the Agreements as presented.
3. Estes Park Equestrian Club. Director Hinze briefed the Committee on this
recently formed riding club. Areas discussed include group size, rules and
regulations, arena availability, liability, and maintenance issues.
4. Grandstand Lighting. Completion of the Grandstand Arena Lighting Project is
anticipated spring 2002. The only remaining lights requiring replacement are
above the Grandstand seating. Estes Valley Electric, Inc. submitted a bid of
$7,754 to replace the light fixtures and re-wire the system. The budget includes
$8,000 for this project. The Committee recommends approval of the bid from
Estes Vaiiey Eiectric, inc. as presented.
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - January 24, 2002 - Page 2
5. Design/Bid Grandstand Arena Announcer’s Stand. Director Hinze explained
that deterioration of the existing announcer’s stand located in the Grandstand
Arena presents a safety hazard. The 2002 Budget includes $20,000 to design
and construct a new stand. The Committee recommends approval to
proceed with the design/bid process for the Grandstand Arena
Announcer’s Stand. Bids are to be presented at the February meeting for
approval.
MARKETING REPORT.
Director Pickering briefed the Committee on legislative issues, state-wide tourism,
marketing concerns and advertising contracts. Holiday Inn organizational changes.
Conference Center statistics, and accountability for advertising fund expenditures.
Director Pickering explained that he will serve as Chair of the Colorado Assn, of
Destination Marketing Organizations for the next 2 years.
COMMUNITY DEVELOPMENT DEPARTMENT.
Director Joseph explained the current practice regarding building permit fees for non
profit and public projects. Areas discussed include fee exemptions, departmental
impacts, subsidies, and funding options. The Committee directed staff to discuss
legal ramifications with Town Attorney White, perform a thorough cost analysis to
determine the budget impact, and return to the Committee with a
recommendation.
Director Joseph presented the monthly and annual building permit summary.
There being no further business. Chairman Doylen adjourned the meeting at 9:40 a.m.
Rebecca van Deutekom, CMC Deputy Town Clerk
approved
FEB 1 2 2002
town of ESTES PARK boardoftrustees.