HomeMy WebLinkAboutMINUTES Community Development Committee 1999-05-27BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
ommunity Development Committee
May 27, 1999
Committee;
Attending:
Also Attending:
Chairman Barker, Trustees Doylen and Gillette
All
Assistant Town Administrator Repola, Directors Hinze, Kilsdonk, and
Pickering, Advertising Manager Marsh, Deputy Clerk van Deutekom
Chairman Barker called the meeting to order at 8:00 a.m.
On behalf of the Committee, Chairman Barker welcomed Stephen Gillette.
1. MARKETING
a. Advertising Report. Manager Marsh presented an article from the May 7th edition of
the Houston Chronicle that included photos from Estes Park’s Wool Market. Overall
Vacation Planner requests are down 22%, similar to last month, and the level of
advertising-generated requests are running 2% higher than the same period last year.
Incoming 800 calls are 2% higher than last year primarily due to initiating automated
phone answering 24 hours a day which should solve the “lost call” problem. E-mail
requests for planners are 18% higher than the same period last year and total visits are
up 90%. Manager Marsh presented the recently updated Adventure Brochure that
includes a revised cover and local map. Manager Marsh reported that the fall issue of
5280 Magazine will feature an article on fall colors, not reachable by 1-70, along Trail
Ridge Road, Peak to Peak, and up the Poudre. Other work in progress includes the fall
magazine ads, the Rodeo Poster and rack card, and the Wool Market newspaper ads.
b. Conference Center Report. Director Pickering reported that the national advertising
campaign is underway and advertising partnerships have been created throughout the
State to achieve the highest yield from advertising dollars. Director Pickering presented
examples of advertisements appearing in Destination Colorado, a statewide meeting
planner’s guide, and Successful Magazine, a meeting planner’s magazine. All the
national advertising campaigns discussed have been completed and are currently in
print.
2. MUSEUM/SENIOR CENTER
a. Cobb-Macdonald Cabin: Director Kilsdonk reported that the repair work has been
completed on the Cobb-Macdonald Cabin located on the Museum grounds. The repair
work included restoration of the porch, a woodbin, a chimney cap, repairs to the
outhouse, and replacement of the existing asphalt shingles with wood shingles.
Director Kilsdonk explained that the roofing project was $556 higher than anticipated
due to an increase in shingle cost and the additional funds will be funded within the
Museum’s current budget.
b. Museum Monthly Report: Director Kilsdonk reported that Objects Identification Day is
scheduled Saturday, May 29th from 10:00 a.m. to 5:00 p.m. in Barn W. This is a
fundraiser for the Friends of the Estes Park Area Historical Museum and admission to
the show is $1.00. The Chamber Resort Association Ambassadors vJiW tour the
Museum on Wednesday, June 2nd. An Allenspark Historic Sites Tour is scheduled for
Friday, June O"1 from 9:00 a.m. to 1:00 p.m. and is limited to 14 participants. The Estes
Valley: Its Environment, History and Culture, Meet Our Local Authors is scheduled
Friday, June 18th at 7:00 p.m. at the Senior Center. Ernest Bernard, author of a new
annotated text of Isabella Bird’s A Lady’s Life in the Rocky Mountains will give a slide
presentation and he and five other authors will be present for a book sale and signing.
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Community Development Committee - May 27,1999 - Page 2
The closing day for Power! is Sunday, June 20th from 1:00-5:00 p.m. and the admission
is free.
Director Kilsdonk reported that Timberline Mechanical is under new ownership, but the
installation of the Museum’s HVAC system is still scheduled for June 2-18.
Total Museum attendance for April 1999 was 166 and for 1999 year to date was 802.
c. Senior Center Monthly Report: Director Kilsdonk reported that Jody Thompson has
returned to work and she will work two full days per week at the Center and at home the
balance of the workweek.
Director Kilsdonk explained that there is a strong likelihood that Title III funding through
Larimer County will be available for the Special Transit program in 1999. Steve
Blacksher from Special Transit of Boulder informed staff that this service should start
within the next few weeks. Special Transit vans will be in Estes Park on Wednesdays
and will be parked at the Senior Center.
Staffing levels and pay issues at the Center continue to be studied, however, several
issues remain unresolved. 974 meals were served in April; 513 congregate meals and
461 meals on wheels. A modest increase for the suggested donation for meals has
been announced. The suggested donation for persons age 60 and over increases from
$3.00 to $3.50. For those under 60, the suggested donation increases from $3.75 to
$4.00. These are suggested donations only and are given anonymously. Those who
cannot afford the suggested donation are welcome to donate, as they are able. Senior
Center, Inc. hosted a Breakfast Buffet in May and served over 90 guests. Volunteers
provided all labor for food purchases, preparation, serving and clean up. Net funds
raised exceeded $500 and the seniors are planning to make this buffet a monthly event
throughout the summer. Tickets sold for the Rotary Club’s Annual Duck Race resulted
in $1,273 raised for the Senior Center.
Assistant Town Administrator Repola noted that a very important partnership currently
exists between the Town and the Senior Center and the Town has no intention of
“taking over” the Center. He noted that staff members from the Town and Senior
Center, Inc. are currently involved in discussions regarding budget, staffing, and
operation issues. Trustee Doylen explained that both the Town and seniors made
commitments in the Senior Center project and agreed that this partnership is very
important.
SPECIAL EVENTS
a. Celebrate Estes Update: Director Hinze reported that Celebrate Estes will be held
December 11th and 12th as planned. The amount required from sponsors is $7,000;
$5,800 has been contributed by local merchants and additional sponsors are needed
for the remaining $1,200.
b. Banner Regulations & Specifications: Director Hinze explained that the Banner
Regulations & Specifications allows placement of a banner on the north face of the
Chamber Resort Building, however, the Chamber Resort Association (CRA) requested
that banners not be placed on the front of the building. Director Hinze presented size
and location specifications for a new structure east of the driveway and noted that the
cost will be approximately $125, plus staff labor. Director Hinze requested the following
changes: the banner location in the island east of the former Coffee Bar be deleted
from the Banner Regulations; the banner located in the right-of-way area west of the
Highway 34/36 intersection become Location #1; and the banner located on the
Chamber of Commerce Building become Location #2 and be revised to read “On the
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Community Development Committee - May 27,1999 - Page 3
island area between the sidewalk and parking lot to the east of the main entrance on
the fence line.” Director Hinze also requested that the existing banner poles on
Highway 7 be removed due to under utilization. Director Hinze reported that the CRA
would be allowed to use the banner space at the Chamber location during times that
special event banners are not in place. The Committee recommends approval of the
amendment to the Banner Regulations as contained in the Special Events Policy
Manuai. Assistant Town Administrator Repola will direct Public Works staff to remove
the existing banner poles on Highway 7.
b. Multi-Use Fieid Design Update: Director Linnane and Street/Parks Superintendent
Speedlin presented a cost estimate from Estes Park Surveyors & Engineers for
construction of the multi-use field totaling $197,000. Items discussed include sod vs.
seed, areas of cost savings, and field foundation.
Jim Durwood, President of the Scottish Highlands Festival, stated that discussions
regarding a multi-use field have been ongoing for quite some time he urged the
Committee to locate the funds and proceed with the construction as quickly as possible.
Chairman Barker expressed Committee support for the project and explained that only
$110,000 had been budgeted for the field in 1999. Other funding options were
discussed including the availability of GOCO funds and the GOCO application process.
Due to time and funding constraints in 1999, it was determined that realistically the
project could not be completed until 2000. This scheduling change will allow time to
research the availability of grant monies and more effectively schedule the bidding
process. The Committee directed staff to research GOCO funding options and
proceed with the application process to have funds available in 2000. Assistant
Town Administrator Repola noted that the $110,000 budgeted in 1999 will be carried
forward to 2000 and will be combined with any GOCO Grant funds.
4. CHAMBER RESORT ASSOCIATION (CRA)
a. Monthly Report. CRA Director David Thomas presented a summary of the 1999
Marketing Plan that included the mission statement and goals of the Marketing Advisory
Council.
There being no further business. Chairman Barker adjourned the meeting at 9:11 a.m.
Rebecca van Deutekom, Deputy Town Clerk
APPROVED
JUN 8 1999
TOWN OF ESTES PARKBOARD OF TRUSTEES