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HomeMy WebLinkAboutMINUTES Community Development Committee 1998-03-05BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee March 5, 1998 Committee: Attending: Also Attending: Absent: Chairman Doylen, Trustees Barker and Marshall All Town Administrator Klaphake, Directors Hinze, Kilsdonk, Pickering and Stamey, Clerk O' Connor Advertising Manager Marsh Chairman Doylen called the meeting to order at 8:00 a.m. COMMUNITY DEVELOPMENT. 1. a. Estes Valley Planning Commission. Director Stamey reported that Clarion held interviews February 26th with code users; the day-long session resulted in worthy information. On March 2nd, a meeting was held with the Larimer County Commissioners and staff to discuss pertinent issues. On March 10th, a meeting will be held at 9:00 a.m. in Room 203 where RNL will present their preliminary work on the character analysis of the community—all were invited to attend. Three Commissioners will attend the Rky. Mtn. Land Use Workshop this month. 2. a. 1998 Advertising Report. The Committee reviewed an article on Cheley Camp published in the Adventure Camp Magazine pertaining to a family adventure camp. The ad value is $4,500, and it reaches a circulation of 1/4 million. Sally Anderson presented and explained the statistics on the 1997 Media Information Program Results by Event/Topic, including a graph, and the 1997 Results by Publication. The results do not contain local/regional media, or out-of-state coverage. The value and impact of a story varies widely. The importance of personal interaction with reporters has proven its importance with choice articles, and Ms. Anderson maintains a photo library. Statistics verify that response is down relative to national ads, however, regional results have increased steadily. 2.b. Conference Center Report. Director Pickering presented the following 1997 Year-end Statistics: ♦ 98 total conferences, 14,615 attendees, $5,202,689 total conference spending in Estes Park, $208,107 total sales tax collected for conferences, city-wide accommodation taxes collected were $843,168, and there were 12,395 people associated with local civic uses. ^ 3-year comparison 95-97 of total conferences, attendees, spending, sales tax, etc.—which have grown consistently. ♦ Marketing Fund Report (Fund that pays for transportation and miscellaneous conference expenses; funds are processed through the CRA, not the Town). Staff is anticipating a very powerful 1998. Director Pickering expressed his appreciation to Mark Tindle/Conference Services Coordinator who is relocating out-of-state, and introduced Mark s BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - March 5, 1998 - Page 2 replacement, Linda Larsen. Over 34 excellent persons applied for this position. MUSEUM. 3.a. Personnel/Exhibit & Program Schedule. Lisel Goetze was introduced as the new Curator, and Lisel presented the Museum's 1998 Exhibit and Program Schedule. Programs begin March 8th and continue through December 13th. Pertaining to the "Ranches and Rodeos" exhibit, staff is seeking cowboy boots for an associated quiz/contest. Additional programs currently being developed are "Behind the Chutes" (tour during Rooftop Rodeo), History Camps, and an Isabella Bird presentation. Director Kilsdonk noted that publicity and press kits are being developed to increase public awareness. 3.b. El Pomar Foundation Award. Dr. Herman Lujan, President Emeritus/UNC, nominated the Museum and Friends for an El Pomar Foundation Award for Excellence. This the second time Dr. Lujan has made this nomination. The award is designed to recognize and reward outstanding non-profits in Colorado. A finalist list announcement is expected in July (finalists receive $1,000, the overall winner receives $10,000). 3.C. Strategic Plan. The Museum Advisory Board, Friends, Administrator Klaphake and Museum Staff worked together to develop a strategic plan for the next 2-3 years. The plan includes schedules for completion, and assigns responsibility for tasks between staff and volunteer members. A status report will be provided at each monthly Advisory Board meeting. SPECIAL EVENTS. 4.a. Longs Peak Scottish Irish Highland Festival. Jim Durward, President, appeared and displayed their new banner which will be introduced at the St. Patrick's Day Parade in Denver. An overview of the Festival, including media-specific presentations by Florence Rickman and Hillary Waters were discussed. The Festival's budget is approaching 1/2 Million Dollars, and the Town's advertising involvement is crucial. In closing. Dr. Durward stated event organizers are running out of room, and the infrastructure at Stanley Park is rapidly becoming outdated. Dr. Durward expressed his appreciation to Director Hinze and her staff for their efforts on this festival. Administrator Klaphake noted that the closure of Community Dr. proved successful, and the Festival needs to migrate to the west. The construction of a soccer field on the west side could be very beneficial to the Festival and the community as a whole. Perhaps when construction of the Senior Center is completed, and in consideration of the upcoming election and Town Board goal­ setting session, a budget commitment for the soccer/performing area could be discussed for the 1999 Budget. Chairman Doylen expressed the Committee's appreciation to all presenters. 4.b. Event Critique. The 6th Annual Dog Weight Pull was held February 14 and 15. If management can obtain major sponsors, they could easily double participation (increase prize money). BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - March 5, 1998 - Page 3 Onlookers enjoy this event; however, participation was not as high as in previous years. The Chamber Resort Assn, and RMNP sponsored the Winter Trail Days Snow Shoeing event February 21st and 22nd. This event was very successful as the National Park staff and 27 volunteers led guided hikes. Planning for 1999 is underway. Six manufacturers attended and they hope to increase their involvement in 1999. 4.C. Fairgrounds Electrical Plan - Request authorization to accept bid. Administrator Klaphake reported that staff has determined that it was both difficult and costly to go to bid on this project; therefore, staff is seeking authorization to work on a design/build agreement at this time, pre-qualify the contractor, and negotiate a fee. The Committee recommends Director Hinze proceed with the design/build concept, negotiate an agreement, and proceed with the project on the condition that the fee remain within budget. 4.d. Manford Ave. Sidewalk - Discussion of location. Public Works Director Linnane briefed the Committee on this Public Works budgeted project that includes a sidewalk route along Manford Ave., and requested authorization to place a portion of the sidewalk inside a portion of the existing white fence area on Town (fairgrounds) property. The "jog" will require removal of two 10' sections of fencing and then return to the right-of-way. This route is most desirable to avoid construction over existing utilities. Director Hinze had no objection, and the Committee recommends approval of the request. There being no further business. Chairman Doylen adjourned the meeting at 9:55 a.m. Vickie O'Connor, CMC/AAE, Town Clerk