HomeMy WebLinkAboutMINUTES Community Development Committee 1998-02-05BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Communi-ty Development Committee
February 5, 1998
Committee:
Attending:
Also Attending:
Chairman Doylen, Trustees Barker and Marshall
Chairman Doylen and Trustees Barker and
Marshall
Town Administrator Klaphake, Directors Stamey,
Kilsdonk and Hinze, Advertising Director
Marsh, Marketing Director Pickering, Deputy
Clerk Kuehl
Absent:None
Chairman Doylen called the meeting to order at 8:00 a.m.
COMMUNITY DEVELOPMENT
Estes Valley Planning Commission (EVPC) Update: Director Stamey
reported that an EVPC organizational meeting was held on January 8.
A1 Sager was elected Chairman and Wendell Amos, Vice Chairman. A
Technical Advisory Committee was established. The members are
Helen Hondius, Roger Thorpe, Larry Gamble, and Bill Van Horn.
Clarion Associates, consultants, will meet with EVPC on February
26, from 12:00 to 2:00 p.m., to identify land use directions. The
Commission will meet the second and fourth Tuesday of each month at
8:00 a.m.. Room 202.
1997 Year-End Advertising Report: Advertising Director Marsh
reported that as of the end of 1997, overall requests for Visitors
Guides increased 1.5% over 1996 (70, 650 vs. 69,610), and non-
solicited requests including letters and telephone calls decreased.
The 800 line calls for 1997 decreased 7.2. The Virtual Visitors
Guide access increased 112% (79,678 vs. 37,662) and E-mail
responses increased 536%, meaning that web users are requesting
detailed information after the initial inquiry. National magazine
advertising responses increased 10% (40,385 vs. 36,692). Marsh
reminded the Committee that responses are tracked by state and
publication to determine the most cost-effective magazine
placement. Currently the cost per inquiry is $4.00 which is based
on the cost of the advertising. Marsh explained that advertising on
Front Range cable TV requires purchase on all stations, which is
comparable to radio, and is not economically feasible.
1998 Conference Center Report: Director Pickering presented the
1998 Conference Center Marketing Plan, including the Mission
Statement, Market Analysis, Competition Analysis, Strategies and
Goals, Quarterly Action Plans, Advertising Plan, and Public
Relations Plan. Although Colorado's economy is strong, tourism is
declining. The legislature has awarded $2,000,000 to the Colorado
Tourism Board to be used for tourism marketing -- advertising and
fulfillment. To date in 1998, the Conference Center has 22
conferences booked. National advertising includes Successful
Meetings and Convene magazines. Local advertising focuses on state
and regional associations and includes Front Range yellow pages and
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee, February 5, 1998 - Page 2
newspapers as well the Trail-Gazette. Local perception continues
to be an important part of the Public Relations Plan. A dozen
civic organizations have booked the Center to date for this year.
The local community uses the Conference Center approximately 50%
of the time through such activities as the Taste of Estes,
Holiday House, and graduation; conference fees make this usage
possible. The Conference Center calendar will appear in the
local newspaper as well as reports on KRKI. Director Pickering
will address local groups regarding the success of the Center.
MUSEUM
Director Kilsdonk announced that Lisel Goetze will start work
February 9 as the new museum curator, and will be introduced at an
informal coffee on February 10 from 1:00 p.m. to 2:00 p.m. Director
Kilsdonk presented the 1997 Collection Accessions list, the
proposed De-Accession list, and items transferred to other museums
as required in the Museum's Collections Management Policy. Friends
of the Museum conducted a fund drive in December, raising $2,055 to
install an over-hang and cement patio adjacent to the work shed to
provide a sheltered area for exhibit construction. The Museum
sponsored an open house to celebrate the Byxbe exhibit. A bench
was dedicated in the name of Betty Swanson (deceased), a volunteer
during 1994 through 1996. Director Kilsdonk reported 181 visitors
to the Museum in January. "Life in Estes Park", published by the
Trail-Gazette, included picture postcards and objects from the
Museum. Photographs and post cards are being scanned onto CD's for
use by the library and other museums.
SPECIAL EVENTS
Celebrate Estes. Director Hinze reported that the first annual
Celebrate Estes weekend, December 12, 13, and 14, was organized by
the Special Events, Chamber Resort Association, and Business
Advocates. Although attendance was low (approximately 1,500), the
business community wishes to continue this event. Improvements in
traffic flow, general visibility, signage, advertising, packaging
and attractions should generate increased future participation.
Lions Club Concession Agreement for 1998: Director Hinze reported
two changes in the Lions Club Concession Agreement: (1) The
exclusive food area remains the same but the liquor license area
will expand to eliminate the need for special event permits; and
(2) Tobacco sales will be eliminated. The Committee recommends
approval of the 1998 Lions Club Concession Agreement.
Standard Agreements: Director Hinze explained the Colorado Quarter
Horse Agreement for June 19-21, 1998, and the Letter of
Understanding with Connie's Cartoons for production of the 1998
Christmas Parade, November 27. The Committee recommends approval
of the Colorado Quarter Horse Agreement and the Christmas Parade
Letter of Understanding.
Parade Permits: Director Hinze presented four 1998 parade permits
Rooftop Rodeo Parade, July 7, 9:00 a.m. to 11:30 p.m., street
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee, February 5, 1998 - Page 3
closure of Elkhorn Ave. from West Park Center to Hwy. 36 and south
to Fourth St. and Fairgrounds; Christinas Parade, November 27, 5:00
p.m. to 7:00 p.m,, street closure of Elkhorn Ave. from West Park
Center to the Chamber Building on Hwy. 34; Scottish Highland Torch
Ceremony, September 11, 8:00 p.m. to 9:00 p.m., no street closure,
police escort only in east bound lane on Elkhorn Ave. from West
Park Center to Bond Park; and the Scottish Festival Parade,
September 12, 9:30 a.m. to 10:30 a.m., street closure of Elkhorn
Ave. from West Park Center to the Chamber building. The Committee
recommends approval of the four parade permits as presented.
Stanley Park Fairgrounds Electrical Master Plan - Request to
Solicit Bids: Director Hinze presented a Master Plan for the
required electrical improvements at Stanley Park. The 1998 budget
includes $58,000. This project includes undergrounding lines,
light replacement, removal of old wiring and poles, etc. and will
be divided into three phases. The Committee recommends staff be
authorized to solicit bids for the Stanley Park Fairgrounds
Electrical Master Plan, returning the Committee for additional
review.
Upcoming Special Events: Director Hinze reminded the Committee of
the Valentines Weekend, February 14-15, and the Winter Trails
Weekend, February 21-22.
There being no further business. Chairman Doylen adjourned the
meeting at 9:17 a.m.
Tina Kuehl, Deputy Town Clerk
FEB 1 0 !998
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