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HomeMy WebLinkAboutMINUTES Community Development Committee 1997-10-02BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee October 2, 1997 Committee: Attending: Also Attending: Absent: Chairman Doylen, Trustees Barker and Marshall All Town Administrator Klaphake, Director Hinze, Advertising Manager Marsh, Conference Center Director Pickering, Clerk O'Connor Directors Kilsdonk and Stamey Chairman Doylen called the meeting to order at 8:00 a.m. SCOTTISH FESTIVAL. Jim Durward referred to a letter he mailed to the Town Board concerning construction of a proposed soccer field and stadium at the fairgrounds, and requested an update. Administrator Klaphake responded that a soccer/events field and parking were included in an Intergovernmental Capital Improvements Plan dated March, 1995. The Plan also included demolition of the old pool, constructing a swing building for the Interim Youth Center, and a new Fire Station. While the Town, School District and EVRPD have been working through the list, funding for the remaining items is uncertain. Paying-off the Fire Station has been at a slower pace than anticipated due to a decrease in revenues, thus all items on the Plan have not been implemented. In addition, the unplanned purchase of the Willows property for open space impacted the current budget. Staff confirmed that at this time, the soccer field is not included in the 1998 Budget. While the soccer field is not in 1998 Budget, this project may be included in future budgets. Dr. Durward departed the meeting. Special Events Director Hinze will meet with Durward to obtain Festival demographics. The Committee stated that the Scottish Festival is a spectacular event, _ and Administrator Klaphake will meet with the Mayor to determine how the Town can properly acknowledge Dr. Durward's commitment to the Festival and positive impact on the Town's economy. COMMUNITY DEVELOPMENT. Crossroads Ministry Report. Jennifer Greenawalt, Director/Crossroads, presented information identifying how the Town's $9,800 budget allocation was expended: lodging/$5,441.14, medical and prescriptions/$883.03, food/$284.24, and transportation/$799.02. The remaining fund balance thus far is $2,428.57. Expenses for the first eight months total $22,320.00, and Crossroads' budget total is $65,000±. Crossroads is an emergency assistance agency, serving as a resource and information referral point as it sustains persons and/or families during an interim period. Area churches (17) play a substantial role (e.g. funding, volunteers) in assisting Crossroads. Client demographics include: 98% Estes Park residents during off-season months, 96% Estes Park residents during summer months, 98% are below poverty level income, 77% are BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - October 2, 1997 - Page 2 families with dependent children, 11% are couples, 12% are single men and women, and 6% are minority ethnic groups. Crossroads oversees an area from Drake to Allenspark. Ms. Greenawalt emphasized that the majority of their clients are employed in the community, not transient individuals as erroneously believed. Crossroads does not promote dependency, e.g. clients may receive a one-time $150.00 donation for rent/lodging, and funding does not include telephone or vehicle insurance. Administrator Klaphake reviewed past funding history which originated from revenue sharing and the County Human Services Agency. When this agency ceased, many municipalities, including Larimer County, opted to discontinue their contribution. However, Estes Park continued their support and the 1998 Budget includes a $10,000 contribution to Crossroads. The budget also contains $21,000 for the Food Tax Program—perhaps the community would be better served if the Town allocated a total of $31, 000 (Crossroads contribution plus food tax budget) to Crossroads to meet the various needs of the community. A portion of foodstuffs are purchased from a non-profit food distribution center in Ft. Collins; remaining food items are purchased locally. The upcoming "Crop Walk" planned October 19t is a 6.2 mile walk and Crossroads will receive a H share of all proceeds. Ms. Greenawalt requested food donations consist of "pantry staples." In summary, Ms. Greenawalt expressed her appreciation to the Town for current and future funding. Louise Olson, Crossroads volunteer, reported on the Welfare Reform Act amendment which will significantly impact Crossroads as food stamps will be reduced by 20% by the year 2000. 1997 Advertising Report. Manager Marsh presented each Committee Member with the 1997-98 Program Book which includes six sections describing structure, three-tiered program strategy, support programs, and a comparative performance summary from 1987-1997. Television Ad. The fall and winter television ad on Channel 4 will run from October 2nd through December 14th on Thursdays through Sundays, two weeks on and one week off over a span of eleven weeks. A video was presented. It will run during CBS This Morning, First News, News 4 at 5, and Colorado Getaways, and News 4 This Morning. The theme is "More than you can do in a day, just a short drive away." The concept was developed by the Advertising Policy Committee, Manager Marsh, Videography and editing by Nick Molle', and voice-over by Sally Anderson. This ad campaign is intended to compliment current newspaper ads. Responding to why/how Channel 4 was selected. Manager Marsh confirmed that Channel 4 had conducted a survey and, thus, had research available on Estes Park's target market. Conference Center - Update. Director Pickering reported on the Fall Conference/Civic Functions with attendee totals BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - October 2, 1997 - Page 3 ranging from 120 to 2,000. The Center's "Mission" is to fill the Center following the Scottish Festival; this goal has been accomplished. Local activities are used to fill-in vacancies. At a recent conference, 6-8 extra hotels were booked to house all conferees—this is a positive trend for the community. For the last two years, attendance has been slipping; however, the Conference Center is again increasing its numbers—the Fall conference market is strong. As of September, 1997, the Conference Center has 43 bookings. The first quarter report reflects the impact of the Holiday Inn remodeling project. Local residents are providing leads for regional/national conferences. Staff will participate in the new Resort Chamber Association and the Committee will receive regular updates. Telluride is planning a new facility which will be patterned after Estes Park's center. Keystone has announced they are doubling the size of their conference facility, and Vail's conference center is off the ballot. A brief discussion followed on the payoff of the Conference Center which will occur in ten years and that the Center is a revenue-producing agent. MUSEUM. The Institute of Museums and Library Services (IMLS), a federal agency, has awarded the Museum a $38,104 Conservation Project Support Grant. The matching grant will pay for upgrades to the collections storage area over the next two years, including museum-quality cabinetry, a new entryway, and collections re-housing materials. A total of 77 grants were awarded out of a field of 267. The Museum will match the grant with an HVAC system, facility study, and staff and volunteer time. As this was the fourth grant the Museum has received, IMLS has asked Director Kilsdonk to appear on a panel today at the American Association for State and Local History/Colorado-Wyoming Association of Museums annual meeting in Denver to offer advice on preparing grant applications. A small exhibit entitled "Museum Haunting in the Estes Valley" has been installed in the Public Library case for the month of October. The exhibit spotlights the area's non-profit museums. In recognition of National Arts and Humanities October 31 will be a free day at the Museum. SPECIAL EVENTS. Month, Rooftop Rodeo Membership. Director Hinze presented the 1997-98 Rooftop Rodeo Committee membership list, and the Committee recommends approval of the following members: Jo Adams Mitch Brown Trudy Carra de Salero Carol Cuningham Don Cunningham Rick Dill Bobbi Downing Paul Downing BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - October 2, 1997 - Page 4 Debbie Holgorsen Chief Jenista Joyce Kitchen Dave McPhee Judy McPhee Gary O'Connor Vickie O'Connor Scott Reutinger Bob Seifert Mary Jo Seifert Kelly Sishc Jill Smith Karen Smith Megan Smith Spencer Smith Sue Thomas Janelle Urista Paul Urista Joan Van Horn Bonnie Watson Jo Adams will serve as President, Mary Jo Seifert as Vice President, and Trudy Carra de Salero as Secretary. Banner Regulations and Specifications. Director Hinze reported that the Hwy. 34/36 Intersection banner location has been successful and she requested Item #2 under Specifications be amended from "For Banner Location #2, banners may not exceed a maximum of 30'x3', or be at the discretion of the Special Events Director" to "For Banner Location #2, banners shall be 30'x3'." Administrator Klaphake explained that banner location #1 near the former Coffee Bar was intended as a pedestrian-oriented site, and location #2 as vehicular-oriented. In addition, the banner poles erected at Hwy. 7 during highway construction are no longer needed; if the poles were re-tooled, there could be a third site for banner to be displayed. The banner size would be narrower, but staff believes retrofitting could be accomplished at minimal expense. The Committee recommends approval of the banner amendment as requested, and directed staff to prepare a cost estimate for the Hwy. 7 site for the November Committee meeting. Carriage Association of American Agreement - Approval. The Committee reviewed an Agreement for September 16-20, 1998 for the Carriage Association of America. This new event is in conjunction with a conference at The Stanley Hotel. Approximately 250 participants are expected, who will bring 40-45 horse-drawn carriages and 100 horses Two driving tours and downtown parade are being planned, and all routes will be reviewed by the Police Dept. The Committee recommends approval of the one-year Agreement as presented. Upcoming Events. The Annual Surprise Sale will be held October 11 and 12. The Jaycees are planning their Haunted House in the remodeled Exhibit Building in lieu of Barn W. There being no further business. Chairman Doylen adjourned the meeting at 9:16 a.m. itft!3PR0VED| OCT 1 4 1997 I TOWN OF ESTES fViSn | BOARD OF TRUSFfiS | O' Vickie O'Connor, CMC/AAE, Town Clerk