HomeMy WebLinkAboutMINUTES Community Development Committee 1996-03-07BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Communicy Development Committee
March 7, 1996
Committee:
Attending:
Also Attending:
Absent:
Chairman Doylen, Trustees Dekker and Marshall
All
Town Administrator Klaphake, Directors Stamey
and Kilsdonk, Advertising Manager Marsh,
Marketing Director Pickering, Deputy Clerk
Kuehl
Director Hinze
Chairman Doylen called the meeting to order at 8:00 a.m.
COMMUNITY DEVELOPMENT
1996 Advertising Report. Advertising Manager Marsh reported
the Spring magazine campaign involves advertising in the^State
Vacation Guide, Bon Appetit, Country Home, Country Living,
Gourmet, Home & Away, Michigan Living, Midwest Living, Midwest
Motorist, National Geographic Traveler, Outside Magazine,
Saveur, and Texas Monthly for a total circulation_ of
17,530,000 households plus the Texas Monthly's web site.
Advertising Manager Marsh also reported that AAA Rocky
Mountain Motorist magazine published an article on The Stanley
Hotel. Staff clarified the marketing concept relative to the
senior market.
Manager Marsh reviewed the following projects in progress:
May 5th Insert including Rodeo, Wool Market, Artwalk and Jazz
Rest; Rooftop Rodeo poster and brochure; Artwalk and Jazzfest
poster; Adventure Brochure; and the Open All Year ads in the
Front Range dailies sponsored by the Betterment Fund.
Director Marsh reported that activity on the web site has been
slow since Thanksgiving, but has been increasing in use since
the President's Day Weekend.
Conference Center Report. Director Pickering presented the
year end Conference Center reports for 1995, stressing that no
multipliers have been used on any numbers. The average length
of stay was 2.7 nights; average hotel rate, $67.00; total
dollars spent per person single occupancy, $357.50; and double
occupancy, $267.50; and day trippers, $90.50 (which accounted
for 15% of the conferees). Total conference attendance
decreased from 1994 but spending by conferees increased,
indicating the Conference Center has contributed to the
economics of the community through actual conference spending
($4,184,877) and the generation of sales tax ($167,395) . The
groups that used the facilities are: 21 associations; 27
corporations; 29 S.M.E.R.F.'S (social, military, education,
religious, and fraternal); and 9 government organizations. A
marketing fund was established in 1995 producing revenues of
$15,364, expenses of $13,928, for a balance of $1,436.
MUSEUM
Director Kilsdonk reported that on March 1, the Museum hosted_a
reception, in coordination with the Art Center, to exhibit six
paintings by local artists. On March 7, Janet Robertson will
present, "A Century of Women Skiers", sponsored by the Museum for
Women's History Month. The February program was hosted by Bob
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee, March 7, 1996 - Page 2
Haines and was attended by 150 people. The Museum's brainstorming
session is scheduled for March 29. The application to the State
Register of Historic Places for the Cobb-Macdonald Cabin was
rejected as the cabin had been moved from its original location.
The Advisory Board hosted a get-together with the Museum Friends
Board on February 23. A conservation training workshop for museum
professionals will be held at the Museum, March 25-29, and attended
by Staff Member Bridget Carlin. The Museum remained open during
January for the first time and hosted 95 people.
SPECIAL EVENTS
Town Administrator Klaphake presented agreements with the Rocky
Mountain Miniature Horse Club and the Colorado Arabian Horse Club,
along with a parade permit request for the Hippy Dippy Doo Wop
Parade, sponsored by the Chamber of Commerce. The Committee
recommends approval of the standard horse show contracts and the
parade permit as requested.
There being no further business. Chairman Doylen adjourned the
meeting at 8:50 a.m.
Tina Kuehl, Deputy Town Clerk
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MAR 1 2 1996
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