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Home My WebLink AboutMINUTES Community Development Committee 1996-02-01BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS /Community Development Committee February 1, 1996 Committee: Attending: Also Attending: Absent: Chairman Doylen, Trustees Dekker and Marshall All Town Administrator Klaphake, Directors Stamey, Hinze, Kilsdonk and Pickering , Manager Marsh, Clerk O'Connor None Chairman Doylen called the meeting to order at 8:00 A.M. COMMUNITY DEVELOPMENT. Advertising Manager Marsh presented the following: Rocky Mountain Motorist Magazine article entitled "Rocky Mountain Getaway" featuring Estes Park, and a Travelhost Magazine article entitled "Estes Park Holiday Celebration." Manager Marsh briefed the Committee on how the Chamber staff is managing the reporting of RMNP's recent closure. Chairman Doylen confirmed that pursuant to a recent Congressional Resolution, national parks have received budget appropriation to remain open through September 30, 1996. Advertising - Recap of 1995. Advertising Manager Marsh reviewed the seven-month Internet test of the World Wide Web; presentation of the Town's web site and web demographics to members of 3CMA at an annual conference; receipt of the 3CMA Savvy Award; and PC/Computing's selection of Estes Park for inclusion in the Top 1,001 best web sites. The National Advertising Program and Regional advertising direction were also discussed. Gourmet Magazine was added in place of USA Weekend, resulting in response levels very close to 1994. The Long's Peak Scottish Highland Festival met the challenge of Vail's Highland Festival with the addition of a full color ad for Durward's Festival. It appears the Vail Festival wi not be re-scheduled. 1996 Advertising Report. Staff commented on the Integrated Media schedule: National Magazine Program Focus, Regional Program and Media Relations Program. Based on the results of responses from Gourmet Magazine, adyertising has been expande in the Bon Appetit and Saveur Magazines. Staff confirmed that Town advertising focuses on listing Estes Park ^ "destination site"; the Comprehensive Plan and tracking data have verified that certain tourists do consider Estes Park, not RMNP, as a destination. Discussion followed on lead time for response, how the advertising budget has evolved to a 50/50 winter/summer promotion, and tour buyer promotional materials. 1996 conference Center Marketing Plan. Director Pickering reviewed the Mission Statement, Market Analysis, Product Analysis and Comparison, 1996 Marketing Strategy & Goals Marketing Action Plan by Quarters, Advertising Plan, Public Relations Plan and Civic Group Use of the Conference Center. The Conference Center is undergoing minor repair of miscellaneous items necessitated by usage; year-end reports BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - February lf 1996 - Page 2 for 1995 will presented in March; the Special Events Calendar and Calendar of Events Insert are promoted with all conferences; and return business continues on a high level. Special Event Banner Proposal. Administrator Klaphake briefed the Committee on a proposal to allow a banner location across Elkhorn Avenue. During urban renewal efforts, old, unattractive banner poles were removed. Therefore, the Town allowed various banners to be displayed on the front face of the Chamber building and on posts installed in the Municipal Parking Lot (running parallel to Elkhorn Ave.). Staff is proposing two banner poles, painted to match the street lights with cables crossing Elkhorn Avenue south of the Municipal Building. Other banner sites would be eliminated. Standards for size installation and appearance, used only for public purpose, would be established. Staff solicited comments from various organizations and letters of support were received from: Rooftop Rodeo Committee, Top Hands Organization, Chamber of Commerce, Scandinavians, Woman's Club, Quota Club, Fine Arts Guild, Rotary Club and CACEP. A letter from Dimension Graphics citing improvements in today's banner materials relative to Estes Park's harsh environment was also acknowledged. Support was also provided by the Library, Police and Special Events Departments. Additional staff comments relative to installation costs and scheduling were submitted by the Light and Power and Public Works Departments. In a letter from CDOT Region IV Traffic Engineer Jeffrey Kullman, Mr. Kullman outlined the State's conditions (four) for placement of a banner across Elkhorn; meeting those conditions, CDOT would approve banner pole installation. Jerry, Chris and Rory Palmer, representing Dimension Graphics, a local banner supply company, presented sample banners displaying today's product durability, the to chang^ dates for continued display and print on bo Photograph images are also available through computer technology. Following discussion on the installation of poles relat^^e^° the stress factor, the Committee recommends approval of th baLSr concept, authorizing staff to proceed with engineering and guidelines/specifications. Upon staff's comple lo , item will next be considered by the Town Board. MUSEUM. Gift. Ruth Smith, summer resident. siJce J:;ieh^urposetof stated "Over the last few years, and in particular tnis i veSr xnv family and I have been impressed with the improvements at the museum. We hope this donation will help ySu to continue with future plans and success At the smith's request, the Friends have sold the stoc1^ a"a discussion is underway on how the exhibit area w enhanced. ,| QQc qtatistics Total revenues for 1995 were $131,1861 as 1995 Statistics. lo Attendance has decreased from ?°9?? ?n 1994 te26 6,875 in 1995. Although attendance dicreased, all other statistics have increased, and the Museum is aenerating additional revenues, thus lowering the T sub?iS?! The committee also reviewed contributed services, materials and equipment and facilities. BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - February 1, 1996 - Page 3 1996 Programs. A schedule of 1996 Programs and Exhibits was presented (total of 26) and discussed. A new event includes a Fall River Road Season Opening Reenactment with vintage cars and the Museum is hosting a workshop for grant writing at The Stanley Hotel. A marketing brainstorming session is planned March 29 the Holiday Inn. 1995 Acquisitions List. The Acquisitions List as submitted. Committee reviewed the SPECIAL EVENTS. Standard Contracts. The Committee reviewed standard horse show contracts for the following: Colorado Hunter Jumper Association, July 24-28 and July 31-August 4, 1996. Colorful Colorado Shows (Quarter Horse Show), June 14 - 16, 1996. The Committee recommends approval of both Horse Show Contracts as presented. Parade Permits. The Rotary Club is requesting a permit for the Duck Fest '96 Parade scheduled Saturday, May 4, 1996. The parade route is from West Park Center east to the Chamber of Commerce, beginning at 10:00 A.M. The Rooftop Rodeo Parade is scheduled Saturday, July 13, 1996 at also at 10:00 A.M. beginning at West Park Center east to Highway 36 to the Fourth Street entrance to the Fairgrounds. The Committee recommends approval of both Parade Permits as requested. Chairman Doylen noted that the 1996 Event Calendar is now available and it will be distributed throughout the community. There being no further business. Chairman Doylen adjourned the meeting at 9:29 A.M. <0 Vickie O ' Connor, CMC/AAE, Town Clerk Crw: ■1^ ^ Tt-|I ^ I' p D & IJ-" rC*! frfB 1 3 1996 I Of E5T£s I o- ‘