HomeMy WebLinkAboutMINUTES Community Development Committee 1995-10-05BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
y
Community Development Committee
October 5, 1995
Committee:
Attending:
Also Attending:
Absent:
Chairman Doylen, Trustees Dekker and Marshall
Chairman Doylen, Trustee Marshall
Town Administrator Klaphake, Directors Stamey,
Hinze and Kilsdonk, and Pickering, Manager
Marsh, Clerk O'Connor
Trustee Dekker
Chairman Doylen called the meeting to order at 8:01 A.M.
COMMUNITY DEVELOPMENT.
1995 Advertising Report. Manager Marsh presented a copy of
the Boulder Magazine Fall/Winter Issue, reporting on the
history of the Peak to Peak area, including a section on Estes
Park. The free publication has not been utilized by the
Advertising Committee as it is not subscriber-based. The
publication has been placed in various hotel rooms, kiosks
etc.
Manager Marsh reported that Estes Park has won the City-County
Communications and Marketing Association's (3CMA) First Place
Savvy Award for "On-line Information Services" for communities
with populations under 50,000. The award recognizes the
creation of the Virtual Visitors Guide web site. Advertising
Manager Marsh accepted the award during the Annual 3CMA
Conference in Denver. Austin, TX was the winner in the over
50,000 category. Staff expressed their appreciation to Lee
Lasson and Market Reach for their participation on the Virtual Visitors Guide.
3CMA Annual Conference, Manager Marsh presented the
^°5]‘?nWid®rT1!!ebt,^nd .Inte.rnet. market research part of a seminar
get th!?e" he Electron;LC Vlllage: What is it and how do you
I994afi^ f®r information are down 18% as compared to
also down -f37UoS fd dec^ease 7%. Incoming 800 calls are
also down - 3.7-g lower than last year. The entire West is•a decrea.se in traffic. The AooorloTallons
Association is reporting a decrease in drive-by traffic*
however, actual statistics are not yet compiled. ,
?Lt;h\24-l e““.a/1 reaP°nses/ 11% were from people who found
the web site address in one of the fall magazine ads, and 227
staff0™!?!.? aeSil0n4-de?uVla e_mail Plan to visit Estes Park.
Staff reported that the conversion rate is very close to
predictions made in the State Visitors Guide. Visitors are
queried to ascertain whether they are repeat visitors to Estes
ufi. an?^ staff will review this information to ascertain
whether the information could be utilized in their advertising
efforts. Since the Virtual Visitors Guide opened in May, two
S°r? 1°cal w®b sites have been established—Lodging Guide and
Rocky Mountain Nature Association. Staff believes that these
edditionel sites will provide an opportunity to "broaden the
picture, and staff will meet with representatives of the two wen sites.
staff reported that the November Christmas Parade insert has
been canceled and that the Christmas Parade and shopping will
be supported by direct advertising. The Open All Year off
season ads began last week in the News and Post.
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - October 5, 1995 - Page 2
Conference Center Report. Director Pickering explained the
value of a conference to the Estes Park economy: e.g., the
1995 Snow and Ice Conference—total estimated revenue expended
by conferees in Estes Park during a 5-day, 4-night conference:
$623,040.00. Statistics prove the benefit to the community by
booking mid-week conferences, and Town employees have been
directly responsible for introducing additional revenues to
the community by bringing their association conferences to
Estes Park. Manager Marsh noted that the revenues between
single and double occupancy tend to support the Conversion
Study.
The Snow and Ice Conference has expanded and now draws as many
as 25 different states. Over 100 exhibitors will also attend
the conference. Director Pickering noted the importance of
booking groups for mid-week conferences, which allows hotel to
maximize their revenues with weekend guests. The Town is
attempting to book this conference for a return every other
year.
Director Pickering is hosting the Fall Conference for
Government Meeting Planners. A cooperative effort between the
Conference Center, YMCA, Stanley Hotel, and Holiday Inn is
providing several functions throughout the community. Staff
previously booked seven conferences from this group of meeting
planners.
Over 500 people attended the John Fielder Exhibit at the
Conference Center. The event was an overwhelming success due,
in part, to the coordination of Carolyn Jones. The Exhibit
will be featured at the Conference Center through the end of
the year.
The recent Watchable Wildlife Conference was also outstanding,
and Bill Thomas was commended for his coordinating efforts.
MUSEUM.
Programs. October 7 - Museum Free Day to celebrate National
Arts and Humanities Month. October 15 - Friends Annual
Meeting, Jack and Lulibeth Melton presenting "Jack Moomaw*
Rocky Mountain Ranger." October 15 - "Remembering Lennie
Bemiss." October 23 - Last day for Charles Eagle Plume
Exhibit. The galleries will be closed for restroom remodeling
(ADA) October 24 - November 16. On November 17, an opening
reception for the "Winter Legacy" Exhibit, featuring the
Hidden Valley Ski Area and winter sports in the Estes Park area.
Personnel. Director Kilsdonk will be in El Campo, Texas
October 9-11 serving as a Museum Assessment Program surveyor
for the El Campo Museum. The Director will meet with El
Campo • s Board and will advise them on how they can improve
their operations. This program is funded by the American
Association of Museums.
Miscellaneous. Staff met with Peter Marsh and received
strategy for increasing attendance, and a positive affect has
occurred. Positive results have also been achieved in the
Gift Shop, with the addition of an employee funded under the
"Green Thumb" Program (a national non-profit organization).
Betty Swanson had retail experience and the Shop grossed
$5,000 and netted $2,000. Ms. Swanson was commended for a iob
well done.
Collections Management Policy - Revision. Said policy became
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - October 5, 1995 - Page 3
outdated in 1991 when the Museum became a Town department.
The Committee reviewed the Collections Policy that outlines
the Museum's criteria for the selection of artifacts,
collections documentation and care procedures, loan
provisions, and rules for deaccessioning. The revised policy
has been reviewed by Town Attorney White and the Museum's
Advisory Board. Following discussion, the Committee
recommends approval of the Collections Management Policy as
revised.
Five-Year Exhibit Plan. The Museum Strategic Plan includes
developing a multi-year exhibit schedule and upgrading
portions of the permanent gallery each year, cooperating with
the Special Events Department with exhibits and programs as
appropriate. The Committee reviewed a proposed exhibits
schedule for the next five years. The major summer exhibit,
located in the Park Service Headquarters building, will
examine the impact of the Big Thompson Flood upon its 20th
anniversary. The Wool Market will be featured in the large
east exhibit room case. The winter exhibit will focus on
women homesteaders. The Committee expressed their pleasure
with the inter-departmental cooperation being displayed.
SPECIAL EVENTS.
Event Critique. The Longs Peak Scottish Highland Festival
celebrated its 17th year September 7-10, and promoters have
reported an estimated attendance total of 30,000. The new
parade/detour signs were put to use on Saturday morning for
the parade and it appears they were very helpful to both
motorists and traffic control. Discussion followed concerning
whether this captive audience is also exposed to other Town
events, positive Channel 8 programming, and the Scottish
Festival recently held in Vail. Staff noted that Estes Park
remains the premiere Scottish festival event. The Committee
commended event organizer Jim Durward and his staff of
volunteers.
The Fine Arts Guild Arts & Crafts Show held September 16 and
17 for its 21st years. Each year the quality of participating
artists improves. The juried show of 75 exhibitors, 16 of
which were Estes Park residents. Director Hinze confirmed
that staff is tracking sales tax collections for conformance
to established policy.
For the first time, the Sunrise Rotary managed the Autumn Gold
Brats & Bands September 23 and 24. Approximately 2,500 were
in attendance and the event has the potential of attracting
more attendees in the future, with the addition of several new
events. Sunrise Rotary has requested the use of Bond Park in
1996.
Bond Park and/or Riverside Plaza provided 29 days of use
through the summer with 21 various groups. The programs are
generally i-% hours in length. The groups, such as the Air
Force Band, music groups, are provided at no charge to the
Town and audience.
Miscellaneous. The Jaycees are preparing a portion of Barn W
for the Halloween Haunted House. The remainder of the barn
will soon be utilized for construction of Christmas floats.
The EVRPD and staff are discussing the possibility of
utilizing Barn W for in-line skating.
Staff reported that the new tents worked very well for special
events.
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - October 5, 1995 - Page 4
Special Events staff are preparing the fairgrounds for the Ice
and Snow Conference Driver's Roadeo Contest.
The Annual Surprise Sidewalk Sale is scheduled this weekend,
October 7-8.
There being no further business, Chairman Doylen adjourned the
meeting at 9:00 A.M.
Vickie O' Connor, CMC/AAE, Town Clerk
approved
OCT 1 1 1995
TOWTI of ESTES PARR
BOARD OF TRimas