HomeMy WebLinkAboutMINUTES Community Development Committee 1995-09-07BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
J Community Development Committee
September 7, 1995
Committee:
Attending:
Also Attending:
Absent:
Chairman Doylen, Trustees Dekker and Marshall
All
Directors Stamey, Kilsdonk and Hinze,
Advertising Manager Marsh, Clerk O'Connor
Town Administrator Klaphake
Chairman Doylen called the meeting to order at 8:03 A.M.
COMMUNITY DEVELOPMENT.
1995 Advertising Report. Copies of Fall ads placed in the
Midwest Motorist, Travel Holiday, National Geographic Holiday,
Texas Monthly, '5280', Country Home, Midwest Living, and
Outside were reviewed. An ad placed in Audubon was generated
and paid for by the Betterment Fund.
USA Weekend was responsible for 9,326 responses as of this
date last year; removing USA Weekend from the comparison, 1995
responses are down 7% from 1994. Staff anticipates that Estes
Park will realize a 2 - 3% decrease from 1994. The decrease
in tourism is also being observed in neighboring states and/or
regions.
As of July 31, incoming 800 calls totaled 50,579 or 3-s down
from 1994.
During the 14-week period ending August 27, 7,537 people h^^e
access the Virtual Visitors Guide web site. Of those, 191
(2%) have requested more information via E-mail. Five of the
nine magazines carrying the Fall ads have been cited in nine
E-mail responses as the source of obtaining the web site
address. The original intent in establishing E-mail response
was to provide an alternative response vehicle; however, staff
believes Estes Park is instead reaching a new market.
On August 25, a Special Policy Committee meeting was held to
evaluate the suggestion list generated at the_point meeting
(Business Community and Advertising Policy Committee) in
Using "Quality Management" techniques, the suggestion list
containing 26 items were reduced to:
1. Weather Alerts/Travel Advisories.
2. Educate the coitiinunity on sales tax benefits.
3. Necessity for local shuttle/transport.
4. Take a long-term view (3-5 years).
Item #1 has been implemented by Manager Marsh and thjse
advisories include highway construction work/delays, and
special events. Staff is working with RMNP for advisories on
elk and Fall color spots to broaden these reports.
Item #2 will be addressed by the Betterment Committee and
Accommodations Group with radio and newsPaPer, spots *
sales tax dollars come from and where these funds are expended
will be addressed through research initiated by the Policy
Committee.
Item #3 has been assigned to Ass't. Administrator Widmer.
Item #4 The Advertising Policy Committee has and continues
jrLam£neTang-tsra viewl; however, the committee Will expand
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - September 7, 1995 - Page 2
their work in this area.
Manager Marsh will be attending the Annual 3CMA Conference in
Denver and will give a presentation on the Internet.
MUSEUM.
Advisory Board Update. The Advisory Board has elected Susan
Harris as President, following the resignation of Frank Hix.
Ms. Harris will serve as President though 1995.
Programs. The Museum is sponsoring a 4-WD trip through the
Pierson Park and Elk Park area on September 23. Dor*al5
Smitherman, owner of Elk Park Ranch since 1962 will be on hand
to talk about the history of his ranch. Also on September 23,
the Museum will host a Newcomers Group party and tour. On
September 16, the Friends will sponsor a Volunteer Recognition
Picnic at the MacGregor Ranch.
Employees. Betty Swanson (Green Thumb employee) has developed
a flyer advertising the availability of Museum photographs f
duplication. The flyer was distributed to area lodges, frame
Shops and art galleries. Bridget Carlin
member) was recently awarded a full scholarship to a^tend the
annual meeting of the Mountain-Plains Museums Association i
Cheyenne.
statistics. Visitation for July was 984 as compared to 1,081
for the same period last year.
strategic Plan Town approvediuthe
Statement in May, 1995, whl . facilities, operations,objectives in the --9--^4/0a-lltl4Sr'ke?ing and
programs and ' The comittee reviewed one and
two-year3actionaplanUitems developed e^he f/iSory Board,
Friends Board and staff to meet said objectives.
gpnnTAIj EVENTS.
sidewalk sale. f aff -eguef f approval95Of theabSal
Sidewalk Sale scheduled includes a requirement for
guidelines will be D^^3ess a current Businessall participating businesses to p .. ipate by providing
License. Restaurants were urgeddvetr0tfsYn\1Cwrri begin October
lunch specials. Front“rangTffl_^DDrovai ^f the 1995 Sidewalk 2nd. The Committee recommends approval
Sale.
Christmas Parad® routeCis 1f^omSSprucae Street east on
November 24, 1995 and Parking lot. Thewest Elkhorn Ave. to the Chamber of permit ag
committee recommends approval
presented.
Director Hinze reported on a 1^®at:Lj? hDJ1rwrrdhtoh resolve
Patrol, Chamber 0:^ ^•inItierf:o ,Da^Iade^1on ^E^^orn Ave. Asa
traffic concerns re\at:LV.e.t°F siqns to the Town alerting
result, the State do1nated1^4to special events.” The signs
traffic to "expect delayadUHighway 36 as Meadowdale Hills, will be placed as far down Jighw y ific locations, are
Detour signs, d.iftingherTown purchased the stands th®
firns'SnS^rerJ^ll' beT ientTr°oWduc^d for the Scottish Highland
Parade on Saturday, September 9.
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - September 7, 1995 - Page 3
Sunrise Rotary Club - Hayrides. The Sunrise Rotary Club is
requesting authorization to provide hayrides during the Autumn
Gold Festival September 23 and 24, 1995. Aspen Lodge will
provide the rides and they will utilize the Town's pre
approved route utilizing the Transit Center, MacGregor Ave.,
and Bypass, returning to the Center. The Committee recommends
approval of the request as submitted.
Rooftop Rodeo Committee 1996 Membership Roster. The Committee
reviewed said roster. Director Hinze confirmed election of
officers: Gary 01 Connor/President, Jo Adams/Vice President,
and Trudy Carra de Salero/Secretary. The Committee recommends
approval of the Membership Roster as presented.
Event Critique. The Silver Dollar Hunter-Jumper Show was held
July 25 - August 6 for the 13 th year. The event was
successful in spite of a false alarm on the "VS" disease
which, among other animals, is affecting horses. A brief
quarantine order was issued, and staff expressed their
appreciation to the Police Department for their security
measures.
The Westernaires have held shows at the Fairgrounds for 37
years, and attendance records were surpassed this year.
The Fire Dept. Labor Day Craft Sale was well attended and
quality merchandise was displayed. Staff commended Chief
Rumley and the Department for a job well done.
Miscellaneous. Staff called attention to the plaid banners
recently installed for the Scottish Highland Festival. The
banners are displaying the "official" Estes plaid.
There being no further business. Chairman Doylen adjourned the
meeting at 8:50 A.M.
Vickie O' Connor, CMC/AAE, Town Clerk
IapproveI
SEP 1 2 1995
TOWN OF ESTES PASS
BOARD or TROrnSS