HomeMy WebLinkAboutMINUTES Community Development Committee 1994-02-03BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee
February 3, 1994
Committee:
Attending:
Also Attending:
Absent:
Chairman Dekker, Trustees Doylen and Hix
All
Town Administrator Klaphake, Community
Development Director Stamey, Advertising
Manager Marsh, Sales and Marketing Director
Pickering, Museum Director Kilsdonk, Deputy
Clerk Kuehl
None
Chairman Dekker called the meeting to order at 10:00 a.m.
CONFERENCE CENTER - RRPOP'r
Reio^a?h;,I?aa1?^ting ?iJeC?0r Pickering presented the 1993 Year End
th t ad(Jr®ssed Conference Center operation, including use by
EconiTTi?^0TPS' lbookings/ the Brown Bortz & Coddington (BBC)Y
19?? ?PaCt statlstical data, and financials. During1993, the users of the Conference Center totaled 30,551 people5
with an extended economic impact of $3,813,249, using a multiplier
Vor,1^93 Confer;e.nce Center Conferees were up 814 over 1992 tDerthte BBcerI?t?Se?flngf^generated $127,108 in sales tax, compe^Jd
ADVERTISING - REPORT
AdvIrtislnaapreoar»mdp»^rrtlSing Mana9“ Marsh reviewed the 1993 ^uvercising Program Performance Summary which id«an+--5 ’ ^regional and front-range advertisina identified national,
program. National ads^were placed Vn • pffss release
flights, spring and fan publlcations in two17,592,000 housiholds. 9 „a .total circulation of
tab-size inserts runnina i e *- l^ver^lsln9 included quarterlyCheyenne, anla newserie" of SpS I??9"!!.11/,1;3 t^
Denver Post and Rockv Mount-ein wSf,? "11.Year ads that ran in the The press release pr^ram gene?a?ld covI^?l Septemb,er and October,
page newspaper ads with a value of $67 964 tT- t0 27 fUl1'
or $33,473 specifically concerned the arts'- coverage,
ReLrn?7rctoirLBtre0r2“;;eWraiSaldeusee^0?ri^°3r:?irheethe ;raCS °ard"'
M?eSarprodSctXn SaA
magazine program Indicates the follow'ffi'g "rTsuTts6? °n the natlonal
• 1993®v®ry 100 inquiries, 41 parties did visit in
• parties .wil1 visit in late 1993 or 1994
• m2?^1P^rity..spends 3ust under $500/average.
and $l9,llo,°3r8o!XPen<JitUreS! BetWeen S10-«8,W4
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee, February 2, 1994 - Page 2
Annual comparisons are as follows;
Year Media Serv $Fulfillment$# Packets # Calls C.P.I.
1991 $265,632 $122,917 71,611 51,513 $3.16
1992 $272,279 $117,774 76,778 61,599 $3.17
1993 $276,325 $127,466 73,882 60,653 $3.14
93 vs 92 1% up 8% up 4% down 2% down nominal
The 1994 Advertising Program, its goals and objectives, will be
directed toward the national, regional, and conference market, with
a particular draw toward new residents, using demographic
information of location, age, and income.
National ads will be placed in 11 magazines in the spring flight,
repeating 7 titles for the fall flight. Circulation for 1994 will
be increased by 36% over 1993, with a decrease in cost of 6%.
Regional advertising will be expanded to include advertising in 11
months of the year, with newly developed Open All Year ads running
6 of those months.
The press release program, conducted by Market Reach on a contract
basis, is reviewed monthly by the Advertising Manager. The program
operates under a priority system including pre-determined event
press releases, travel writer support, and special requests.
The collateral distribution program provided by Certified Folder
Display has been expanded for 1994, and will distribute 175,000
"Adventure Brochures" this year.
MUSEUM - REPORT
Director Kilsdonk presented the Museum Report for December,
including monthly statistics identifying visitation, membership,
volunteers and research requests. A $22,000 general operating
support grant application was submitted to the Institute of Museum
Services on January 21. A $4,500 grant application to the State
Historical Fund will be resubmitted on March 1. Director Kilsdonk
introduced the Museum Curator John Carr who began work February 1,
1994.
PASSENGER TRANSPORTATION SERVICES - CONTRACT
The 1994 contract for passenger transportation services with the
Estes Park Trolley Corporation was presented. These services will
be available from May 31, 1994 through September 5, 1994, at a cost
to the Town of $20,000. An addition in 1994 includes service to
Mary's Lake Lodge, the employee housing project. As before,
service for Rally 'n the Rockies and Longs Peak Scottish Festival
will be provided at no additional cost.
The Committee recommends approval of the Contract for Passenger
Transportation Services in the zunount of $20,000 with the condition
that the Trolley Corporation provide a Certificate of insurance to
the Town, prior to beginning operation.
BETTER EARTH COMMITTEE - REQUEST FOR FUNDING
Administrator Klaphake explained that the Better Earth Committee
was established to determine the purpose and intent of the
establishment of the recycling program. LeeAnn Wehr, a member of
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee, February 3, 1994 - Page 3
the Committee, presented a request for funding of a plan to
encourage community-wide participation designed to promote
environmentally sound living practices, and in so doing, establish
Estes Park as a nationally recognized center for Eco-Tourism. This
program may be the first of its kind in the state. Private
donations totalling $1,000 have been collected along with in-kind
offerings. A contest is planned that will involve the entire
community, ending with an Earth Day celebration. A grant is
currently being written to obtain funding from the state.
The Committee approved a $750 donation from the Platte River
economic development fund to the Better Earth Committee to help
establish this process in the Estes Park area, with the Town having
no administrative responsibilities.
There being no further business. Chairman Dekker adjourned the
meeting at 11:20 a.m.
/ V
Tina Kuehl, Deputy Town Clerk
V fj3 ^
FEB 81994
TGWH Or liSTES PARK
BOARD Of TRUSTEES