HomeMy WebLinkAboutMINUTES Community Development Committee 1994-11-03BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee
November 3, 1994
Committee:
Attending:
Also Attending:
Chairman Doylen, Trustees Dekker and Pauley
All
Absent:
Community Development Director Stamey,
Advertising Manager Marsh, Museum Director
Kilsdonk, Clerk O'Connor
None
Chairman Doylen called the meeting to order at 8:04 A.M.
1994 ADVERTISING REPORT.
As of the end of October, packet requests are 15% over the same
period in 1993, and as of the end of September, the 800-line
incoming calls continue at 26.4% over the same period in 1993.
The supply of 1994 Visitors Guides was depleted by late October.
Callers have been advised that the Chamber will send the 1995 Guide
in mid-December.
Tourism Industry Association Fall Conference - Update. (l) An 800
line (1-800-COLORADO) is now being answered and is funded by a
state collective of visitors bureaus, resort associations, and
chambers around the state. (2) The 1995 Official State Vacation
Guide will be published by the Colorado Hotel & Lodging Association
in conjunction with their Accommodations Guide. 400,000 copies
will be printed, with 200,000 reserved for the 800 number. 100,000
copies will be distributed to the Denver Airport, and 100,000 will
go to Welcome Centers and Chambers. The Town will participate with
the Front Range Region's 2-page 4-color spread. (3) The initial
Colorado Travel & Tourism Authority will be seated by the end of
February, 1995. Nominations will be taken in November from members
of the food service, lodging, attractions, transportation, and
recreation industries. The Authority will structure and conduct
the balloting for creation and funding of the Authority.
Christmas Parade Insert. The sample insert was presented, and it
is scheduled for front-range newspapers on November 13.
1995 Chamber of Commerce Fulfillment Agreement. The Committee
reviewed the Agreement which has been amended by acknowledging that
the A-C Book Committee is assuming all postage costs for mailing of
the Visitors Guide; includes a requirement that a rate study be
completed by August, 1995; and a 3% increase. Staff clarified that
the Town would be agreeing to the rate increase, not the quantities
identified on Page 11. In addition, the $20,000± Town expenditure
formerly expended on postage for the Visitors Guide will be
allocated toward media programs. The Committee recommends approval
of the 1995 Fulfillment Agreement, which is to be presented to the
Town Board at their meeting November 22, 1994.
Internet/1995 Visitors Guide. Lee Lasson/On—Line Consulting has
proposed to^ test the commercial effectiveness of an electronic
Visitors Guide on the Internet for a year at no charge. The test
will be staged with regional exposure first, then followed with
national exposure by mid—May. Staff is working on the development
of the proposal and obtaining production rights from all affected
parties.
The new Open All Year ad is scheduled to run in the Denver Post and
Rocky Mountain News December 9 and 14. This is the first such ad
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - November 3, 1994 - Page 2
to use shopping in Estes Park as its theme.
MUSEUM REPORT.
Outreach. On October 7, the Museum co-sponsored a reception with
CACEP celebrating National Arts and Humanities Month. Fifty
persons attended. The Museum Friends Annual Meeting held October
14 attracted 89 persons. A slide lecture by Dorothy Dines, author
of The Art of Charles Partridge Adams was featured. On November 5,
the Museum will sponsor a repeat of a popular workshop by Bev
Lawrence entitled "Preserving Your Family History." The workshop,
which teaches participants how to both safely preserve and
creatively present their family photographs, will take place at the
Library.
Exhibits. The Museum is closed until November 25, when they will
open the Christmas Exhibit featuring model trains loaned from the
Estes Valley Model Railroaders and other members of the community.
Related programming includes a free open house on December 10 and
11, and a program in the Municipal Building Room 203 on December
15.
Collections. Curator John Carr conducted a tour of the Museum's
storage facility at the former Light & Power storage facility for
the Town Board, Department Heads, and Friends of the Museum Board
Members on October 5. During the tour, Carr described improvements
in materials, monitoring, organization and care made over the past
three years with funding obtained from a federal grant.
There being no further business. Chairman Doylen adjourned the
meeting at 8:31 A.M.
Vickie O'Connor, CMC, Town Clerk
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