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Home My WebLink AboutMINUTES Community Development Committee 1994-10-06BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS /Conimunity Development Committee October 6, 1994 Committee: Attending: Also Attending: Absent: Chairman Doylen/ Trustees Dekker and Pauley Chairman Doylen and Trustee Pauley Community Development Director Stamey, Sales & Marketing Director Pickering, Advertising Manager Marsh, Musevim Director Kilsdonk, Clerk O'Connor Trustee Dekker Chairman Doylen called the meeting to order at 8:00 A.M. CONFERENCE CENTER REPORT. Sales Activity - October. Staff will present an exhibit in the Trade Show for the International Society of Government Meeting Planners. Estes Park will host the meeting planners' conference in 1995. An exhibit will also be displayed at the Non-Profit Association's Fall Meeting. There are over 1,000 non-profit agencies in the region, and staff has been expanding the market in this area. Marketing. The Fall mailer has been completed and given to 1,000 state meeting planners. The various activities Estes Park has to offer has been included. Fall Conferences. Those groups recently utilizing the Center include the Special District Association, International Clean Air, Christian Child Care, and the Michael Ricker Festivity. Housing was distributed among 20 hotel properties throughout the community. Various outside activities being provided for conferences include tours of the Museum, RMNP, Stanley Hotel, art galleries, and area dining and entertainment. The groups do intend to return, adding Estes Park to their rotation schedule. The Committee commended Director Pickering and Coordinator Thomas for their efforts and the positive impact to the community. 1994 ADVERTISING REPORT. As of the end of September, the Town has mailed 75,484 Visitors Guides—14% over 1993; and, as of the end of August, answered 62,754 telephone calls on the 800 number telephone lines—27% over 1993. September alone is 74% over September, 1993. Fall response requests are generally a good indicator for the next season. The Accommodations Betterment Fund participants will use their funds in support of the Town's efforts in the winter months. "Open All Year" ads will run in the front-range dailies of Boulder, Longmont, Loveland, Greeley, Fort Collins and Cheyenne in October, November and January. This schedule represents a $12,000 expenditure and it will compliment the previously scheduled "Open All Year" ads running in the Denver Post and Rocky Mountain News during the same time period. The Committee expressed their appreciation to Betterment Fund participants for their contribution. A copy of the Reader's Digest Road Atlas was displayed. A RMNP map plus four items directly responded to Estes Park. Work in Progress: (1) includes the November Christmas Parade Insert v;hich is taking a wildlife approach—the insert includes events BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - October 6, 1994 - Page 2 through mid-February; (2) Spring ads are being modified to tailor copy to fit the editorial content of particular magazines; the "Open All Year" ad series will include a Christmas shopping version scheduled for December 9 and 14; (3) Manager Marsh will be attending the Travel Industries Association of Colorado Conference in Denver October 12. The Purpose of the conference is to select nine delegates to the White House Conference on Travel and Tourism, to provide an update on the progress of the Colorado Travel_ and Tourism Authority Organizing Committee, and to present various seminars on tourism. Advertising Response by Modem. In response to the Committee's request for the Town to provide advertising response by modem, staff provided the following: Objectives to this approach were: (1) improve service (be more effective); (2) save money (be more efficient); and (3) reach new markets (expand customer base). Based upon the aforementioned criteria, and determining that additional costs will not provide the Visitors Guide to the caller any sooner, staff confirmed that the modem may be approximately 5- 10 years in the future. However, staff will work toward this approach (which is inevitable) and when it is cost-effective, proceed further. Savvy Award. The Town's Advertising Program has been awarded the 1994 Savvy Award for the "Open All Year" newspaper campaign from 3CMA that ran in the fourth quarter of 1993 and the first quarter of 1994. The award honors the Town with a "first place" in the category of "Marketing Campaigns, Economic Development";^ the categories were further defined with the criteria of "Communities Over or Under 50,000." Reactions of the judges include: "excellent program for such a small community", "great use of photography", and "kudos for such high level of quality from an in- house production." There were 149 entries in this year's competition. This is the Advertising Program's fourth 3CMA Award. ^ The collection now includes two Sawys (1st place), one Silver Circle Award (2nd place), and an Honorable Mention. The Committee extended their appreciation to Manager Marsh and the Advertising Committee for a job well done. MUSEUM REPORT. Through Museum Visitation and Outreach Programs, 7,212 patrons were served for the month of August. The "Out of Estes Park Closets: Clothing from the Permanent Collection" Exhibit closed October 30. The holiday exhibit "Round Trip Ticket" an encore exhibition of model trains will open November 25. Staff and Special Event Coordinator Hinze have made preliminary arrangements to cooperate on a Fibers Exhibit and Reception during the 1995 Wool Market. Under the "Green Thumb" Program (a national non-profit), Betty Swanson began v.Tork in August. The program is aimed at assisting older Americans re-enter the work force. Ms. Swanson's salary for 22 hrs./wk. is paid by the Program for up to a year in return for job training. Staff has finished reorganizing the Light and Power storage area using shelving and materials obtained under the conservation Project Support Grant; a section of the collection's inventory has BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - October 6f 1994 - Page 3 been completed. Director Kilsdonk also reported on the Outreach Programs, which included cooperation with CACEP to promote October as National Arts and Humanities Month. Mayo Dannels issued a proclamation and the Museum will co-sponsor a reception October 7. The Institute of Museum Services has awarded the Museum a general operating support grant for $22,238. The competitive grant is based on demonstrating excellence in all areas of operations. The museum was one of 300 to receive an award out of 1,159 applicants. The grant equals 15% of the Museum's operating budget and is distributed over a two-year period. The American Association for State and Local History has awarded a Certificate of Commendation to the Estes Park 75th Anniversary Committee. The award will be presented at the Colorado Historical Society's annual meeting on December 8 in Denver. There being no further business. Chairman Doylen adjourned the meeting at 8:29 A.M. Vickie O'Connor, CMC, Town Clerk . A.PPROVEOI I ^ I OCT 1 1 1994 5 i ‘Jr £'5'f?.3 JVtXfv V B 'AuD OF TR»i5?£tS | f I '•