HomeMy WebLinkAboutMINUTES Community Development Committee 1994-04-07BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
/Comm\mlty Development Committee
April 7/ 1994
Committee:
Attending:
Also Attending:
Absent:
Chairman Dekker, Trustees Hix and Doylen
All
Town Administrator Klaphake, Advertising
Manager Marsh, Museum Director Kilsdonk, Clerk
O'Connor
Community Development Director Stamey
Chairman Dekker called the meeting to order at 10:00 A.M.
1994 ADVERTISING REPORT
Channel 9 Video. Manager Marsh reported that in response to a
November 28, 1993 Denver Post article on winter business in Estes
Park, KUSA Channel 9's Good Afternoon Colorado Program produced a
piece on "shopping in Estes Park" which aired Friday, December 9.
The Committee viewed the video which featured the Spruce House, the
Michael Ricker Gallery and other shops. In addition, the Discovery
Channel will feature wildlife watching in Estes Park. Staff will
apprise the Committee as to when this segment will be aired. The
Committee suggested staff maintain a catalog of video pieces.
First Quarter Performance. First quarter requests for information
have exceeded inquiries for the same period of 1993 by 15.8%.
Telephone inquiries for the first two months of 1994 have exceeded
the same period of 1993 by 20.8%. Although the increases are
favorable, it is too early to predict any trends in the market.
Spring Magazine Ads. Three different versions of the spring ad
were placed in March/April issues of Country Living, Home & Away,
Michigan Living, Midwest Living, Midwest Motorist, National
Geographic Traveler, Outside Magazine, Southern Living, Texas
Monthly and Travel Holiday. This combination of magazines allows
the Advertising Committee to reach an affluent, well educated
reader with a high interest in travel, while maintaining geographic
coverage in the midwest, one of Estes Park's traditional markets.
Sample magazine issues were presented for review by the Committee.
The upcoming Wool Market will be included in National Geographic
Traveler calendar in May.
MUSEUM REPORT.
The Museum is closed for the winter season, however, the Museum was
involved in three Outreach Programs where 915 were in attendance.
A year-to-date total of manhours, primarily spent on renovation in
the main museum building, are 238.5.
Work is in the final phase for the exhibit renovation. An Opening
Celebration is scheduled Friday, April 15 from 5:00-7:00 P.M. The
Committee was urged to attend. Spring operating hours are weekends
in April, and daily beginning May 1.
Two Outreach Programs have been scheduled in April: "Creative
Memories: Preserving Your Family History" on Saturday, April 16
(workshop on how to safely handle and creatively display family
photographs, and "Remembering McGraw Ranch" on Thursday, April 21
which will include the McGraw family members.
The Friends of the Museum and Museum Advisory Board have planned a
joint retreat on Friday, April 29 to discuss planning, recruitment,
fund raising and other issues.
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - April 7, 1994 - Page 2
Director Kilsdonk and Senior Planner Joseph reviewed the 1994 Phase
of the Museum's Landscaping Program. The primary objective of the
plan is to meet ADA requirements. The 1994 Budget is $6,400 and
the plan includes a concrete sidewalk. Staff prefers an 8'
sidewalk; however, should bids not meet the budget, the walk could
be reduced to 6'. The existing gravel path, which leads to the
former Park Headquarters Building, will eventually be phased-out.
As there is no irrigation system, staff is proposing dryland
flowers. Director Kilsdonk requested staff be authorized to
solicit bids, and, if the bids are within budget, to proceed
without returning to the Committee. Following discussion, the
Committee recommends approval of the staff's request as identified
above.
As Trustee Hix will no longer be a member of the Board, the
Committee expressed their appreciation to him, stating he will be
missed.
There being no further business. Chairman Dekker adjourned the
meeting at 10:23 A.M.
/J O'
Vickie O'Connor, CMC, Town Clerk
IAPPROVEDI
I APR 12 1994 I
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