The URL can be used to link to this page

Home My WebLink AboutMINUTES Community Development Committee 1993-05-06BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS J Community Development Committee May 6, 1993 Committee: Attending: Also Attending: Absent: Chairman Dekker, Trustees Hix and Doylen All Town Administrator Klaphake, Community Development Director Stamey, Sales & Marketing Director Pickering, Advertising Manager Marsh, Clerk O'Connor None Chairman Dekker called the meeting to order at 10:00 A.M. 1993 ADVERTISING REPORT. Packet. Staff reported on the changes in the spring advertising campaign which shifted ads to April and May rather than all placements being in March. As a result, 1993 requests for information are slightly lower—3.37%. Staff will monitor this position and continue to update the Committee. Telephone counts. These figures are down 12.9% as compared to the same period last year. The difference may be due to a change in the phone handling system that occurred in the first quarter of 1992. Current projects. Copies of the Rooftop Rodeo Poster and rack card. Jazz Festival Poster, and Spring Insert were presented. The spring insert is distributed to the Trail Gazette plus 6 additional front-range newspapers—total production 180,000± copies, contains improved special event coverage, and approximately 10,000 copies are distributed by the Chamber of Commerce. Projects include final design details and printing of the new rack brochure, design and printing of a conference center newsletter, special section 4-color springs ads for the Rocky Mountain News and Denver Post to run May 23, beginning of the summer black and white newspaper ad campaign, and the selection process for the entity that will conduct the 1993 conversion study. The conversion study was last conducted in 1988; this study is essential in determining the return on investment. CONFERENCE CENTER UPDATE. Acting upon the Committee's request. Marketing Director Pickering has implemented a quarterly review report which was submitted for the first quarter of 1993: total first quarter users in 1992 = 3,145; 1993 = 4,412, an increase of 953 users (40%). Comparison statistics were separated by conference attendees, non-profit groups (local), and day meetings. 1994 Bookings include 28 groups, three of which are tentative. Bookings have exceeded those of 1992 and staff will confirm that said bookings are well ahead of the BBC projections. Amendments 1 and 2 along with the economic climate affect meetings; however, the Estes Park Conference Center is proving to be one of the most popular centers in a resort area. Conference Center use is not easily, discernable to the general public due to the type of glass used in the lobby (energy efficiency and deterrent against sunlight damage) and configuration of the entrance; therefore, a letterboard has been ordered and will be installed below the beam identifying the name of the center. Local news media have provided excellent coverage in listing all conferences, and staff will continue to supply this information. The sign (20' long x 14" high) should be installed by mid-May and BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - May 6# 1993 - Page 2 content will be; "Welcome" in 6" high letters; conference name and date in 8" high letters. The Committee expressed their appreciation for the quarterly report/ directed staff to siibmit booking information for the remainder of the year/ and noted their satisfaction that the sign will soon be installed. ROCKY MOUNTAIN AQUARIUM AT ESTES PARK - PRESENTATION. Tim Stoltz, Secretary and Jim Littlejohn, Vice President gave a presentation on the aforementioned aquarium project. Drawings displaying a 100-110,000 sq. ft. footprint for an aquaculture facility were prepared by EDAW. The site is known as the Cherokee Draw area (where the EVRPD sign noting the "fee area" along State Highway 36) contains approximately 7 acres and is owned by the Bureau of Reclamation. Interested parties have been working with the Packard Foundation who is willing to supply a $20,000 grant if matching funds can be obtained. Inquiries have been issued to an additional 32 foundations. The parties envision a building housing greenhouses, theater, restaurant, offices, multi-purpose room, gift shop, restrooms. Chamber of Commerce satellite office, snack bar and administrative offices which could cost $10 Million. Preliminary construction plans include a ground breaking for Phase I in January, 1994 and public opening in May, 1994. The expressed their appreciation to Mr. Stoltz for the P/esentation/ noting that the aquaculture facility complex may provide an immen educational opportunity. Representatives will return with additional updates in the future. PARK 'N RIDE CONTRACT - APPROVAL. proposed routes and schedules. • Services from June 28, 1993 through August 22, 1993. • fromethe° B^r'eau^of1 Re(^L^^^^on1andhWest^Elkhorn ^old1 lumberyard) par)cing lots to the Transit Center. • 7:30 A.M. to 10:00 P.M., seven days per week. All three, trolleys will be ut^ Program will be incorporated int Hiahwav 7 to the Carriage NPVS, Fall River' «19^"|yfo3r the transportItioX service is $7,500. Hills entrance. The cost;/5,05 ^Town • s expenditure with the use The private sector 1S nYsc?sSion fol^Lowed concerning the gathering of employee passes. D;L®clfr^®:L0^_£ticit3ation and availability ofof statistics for . e^plo/teeffP<fonfir^ed that the statistic report scheduling information. st^“ c;on“^Jli i tion. however, trolley will be amended due to private Part;^^3;P^rVime permits. The drivers will attempt to 9ather info^ation «i?1 passes Trolley corporation has- advL ®^a to the aforementioned parking immediately, which includes se^^^c®iJi0r<?val of the Park 'n Ride lots. The committee recommends approval or Contract as presented. wngRTiM report. Museum Director Swain P--fed \he Truste_eSoOnamonthlypBtatlstics for March, 1993, no^ing, vll;ip®t\nstaiied. Outreach Programs and electronic door counter has been. 1"s,tallecl* volunteer service were also reviewed. BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - May 6/ 1993 - Page 3 Director Swain expressed her appreciation to Trustee Hix for his participation in the Colorado Wyoming Association of Museums (CWAM) workshop entitled "Creating a Dialogue Between Museums and Public Officials" which was held in Loveland April 23. The workshop was a success and a report will be made available. Five albums containing the personal photograph collection of Robert Collier, Jr., founder of the Boulder Field Hotel on Long's Peak have been offered to the Museum for the selling price of $4,500. Mr. Collier was the first concessionaire in RMNP. The Museum is primarily interested in 30-50 photos which provide historic information of the area and will make an offer for these prints. The broker, however, is reluctant to separate the albums and is looking for an alternate buyer. Additional information will be presented when available. The Museum sign has been installed and preliminary landscaping has commenced. Additional landscaping will be addressed in the budget process. By pooling their resources into one bid, members of CWAM will be receiving an 80% discount on museum materials. There being no further business. Chairman Dekker adjourned the meeting at 11:14 A.M. Vickie O'Connor, CMC, Town Clerk fAPPROVf-Di MAY 11 ? 1UV/ij Uf LSTES IVtSK I B'J/'.RD Of TiWST£E3 |