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HomeMy WebLinkAboutMINUTES Community Development Committee 1992-06-04BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS ycCommunity Development Committee June 4, 1992 Committee: Attending: Also Attending: Absent: Chairman Barker, Trustees Hix and Dekker All Mayor Dannels, Ass't. Administrator Widmer, Community Development Dir. Stamey, Advertising Manager Marsh, Clerk O'Connor None Chairman Barker called the meeting to order at 2:00 P.M. SISTER CITY PROGRAM - REVIEW OF CONSULTING PROPOSAL. Community Development Director Stamey reported that the Town became a member of the International Sister Cities organization in 1990. The two-year membership proved fruitless in obtaining an international sister city for the Town thus the membership has been discontinued. Mr. Jan Verschuur, President/World Trade Counselors has submitted a proposal to provide counseling service to develop a sister city relationship. Mr. Verschuur commented on his associations with foreign dignitaries in Japan and France and is confident a meaningful relationship can be obtained. The Town previously considered the possibility of establishing a relationship with Nikko, Japan, and, in Mr. Verschuur's opinion, Nikko would be his first priority due the similarities between each city. Benefits to the Town in such a relationship include an exchange of information and ideas in areas such as the tourism industry, transportation, and economic development. Mayor Dannels noted the futile relationships the Town experienced with the Colorado Sister City Program due to the manner in which municipalities were paired, and how establishing a relationship with a similar municipality would be advantageous for both communities. The Committee questioned the cost in relationship to the benefit in such a program, and recommends: (1) staff contact Frisco and Loveland and obtain support material (cost, benefits, etc.) from them as these communities are actively engaged in International Sister City relationships, and (2) there are no funds budgeted for this program in 1992, thus staff will include a budget request for consideration during the 1993 budget process. The Committee expressed their appreciation to Mr. Verschuur for his presentation. ROBERT G. KETCHUM COMMISSION - UPDATE. Due to^ a recent Denver Post article that raised some questions regarding the proposed commission of Robert Ketchum, Jim Mack/Rocky Mountain National Park (RMNP) reviewed the scope of the project as undertaken by the Cultural Arts Council (CACEP). It has become evident that both National Parks, from a biologic vitality concern, and their adjacent communities, from an economic vitality concern, must plan for a mutual future. Mr. Ketchum will take approximately 1,000 photos which 8± will be provided to CACEP and perhaps the Town and RMNP; source of funding may be that of a grant from the National Park Foundation; donations are being solicited and accepted; CACEP will receive the photos (at no extra charge) which they can use to produce a poster or book for retail purposes; Mr. Ketchum is known both nationally and internationally; and Tom Brocaw/NBC has expressed an interest in this project and may follow BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - June 4, 1992 - Page 2 its progress. The Committee expressed their appreciation to Mr. Mack for the additional information presented, and reiterated that the concept is worthy of support. 1992 ADVERTISING PROGRAM - UPDATE. Director Stamey reviewed advertising trends, stating the National Fall ads have been increased to enhance the shoulder season. The Rooftop Rodeo insert is in production and will be distributed in the front-range July 5—Town parks and rivers will be featured. KUSA Channel 9 covered the Duck Race along with the "Parade of Years" event. The Press Release Program, conducted by Market Reach on a contract basis at $10,000±, has resulted in 228.85 column inches of editorial coverage based upon Press Releases and Calendar of Events efforts as of the end of May. This is equivalent to 1.81 full size newspaper pages of coverage, equivalent to $7,720.85 in advertising space cost. Travel Writer support is a secondary part of this program, and has resulted in Estes Park articles in Home & Away Magazine for 4.5 pages in full color worth $133,402.00, and Midwest Motorist Magazine for 3 pages in full color worth $18,654.00 in advertising space cost. The author of these two articles was a referral from the Colorado Tourism Board. Additional statistics will be provided as received. REPORTS. Director Stamey advised that the Department has received requests from retailers to use the Town's advertising logo (international tourism symbol). The request will be considered by the Advertising Policy Committee and staff will report to the Community Development Committee in the near future. The Economic Study Group has been meeting and requests for comments on BBC stydy ^rom various organizations have been received on a limited basis; staff will pursue additional comments. A video on Branson, MO will be provided at the next meeting, along with information on the advertising program/goals. The Housing Study Group has not as yet met; however, staff, along with Group Chairman Hix, will attend a Housing Workshop in Boulder. The agenda will include discussion on ideas for a housing cooperative and community land trust. Polly Garrett, 75th Anniversary Co-Chairman, briefed the Committee on upcoming 75th Anniversary activities to include the Riverside Ballroom Dance, and Historic Plaque Project, encouraging attendance at the Open House scheduled Friday, June 12 from 4-7:00 P.M. for the summer art exhibit provided by Ben Forbes in Room 200 of the Municipal Building. In addition, the ground-breaking ceremony for the Childrens Center has been scheduled June 10 at 10:00 A.M. MUSEUM - REPORT. Director Swain presented an Admissions and Tours and Historic Photograph Reprint Use Policies for approval. Both policies have been approved by the Museum Advisory Board and were made a part of the record by reference thereto. Regarding the admission policy. Director Swain stated that fees ares consistent with other museums in the area. Following discussion, the Committee recommends approval of both policies as presented. The brochure, "Places in Time" was presented; the brochure provides BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - June 4, 1992 > Page 3 a historical walking tour and was sponsored by the Estes Park Bank. Historic plagues, as discussed previously, will be commemorated July 11 in conjunction with other festivities being planned by the 75th Anniversary Committee. Director Swain expressed her appreciation to EPURA and the Trail Gazette for their cooperation on this successful project. Statistics for eleven Museum programs currently underway will be provided in July. There being no further business. Chairman Barker adjourned the meeting at 3:19 P.M. Vickie O'Connor, CMC, Town Clerk JUN 9 1992 BOARD OF TRUSr££S