HomeMy WebLinkAboutMINUTES Community Development Committee 1991-01-10BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
y COMMUNITY DEVELOPMENT COMMITTEE
January 10, 1991
Committee:
Attending:
Also Attending:
Chairman Barker, Trustees Garrett and Hix
All
Town Administrator Klaphake, Community
Development Director Stamey, Advertising
Manager Marsh, Marketing Director
Pickering, Clerk O'Connor
Absent: None
Chairman Barker called the Committee meeting to order at 2:00 P.M.
1991 ADVERTISING PROGRAM - REVIEW.
Advertiseno Manager. Community Development Director
introduced, and the Committee welcomed, Peter Marsh who has been
named Advertising Manager under the Community
Department. Mr. Marsh will be responsible for coordinating
advertising design and placement, public relations, and fulfillment
of the Town's $600,000 advertising budget. A press release
being distributed to front-range and advertising media announcing
this selection.
AdvertisincT Program. The 1991 Advertising Program will emphasize
the following changes:
1.
2.
3.
4.
Development of a public presence and a^ces.s1i1bi^31niatiy*
will be displayed in the office which will enable the
business community to determine advertising
p^liLents, allowing them to join the program should they
so desire.
Implementation of a strategy to build public support for
the program.
Refinement of the advertising strategy (media research
efforts (expanded media contacts), and advertising
creativeness.
Improved coordination with special events and advertising
needs.
5. Strong direction and oversight of the press release
program.
6. Elimination of the perception thatthe Chamber of
Commerce is responsible for advertising.
in summarizing results 1|90 Progr^^ the
?:“SsehaPdert1henC:Lt nu7mb9e7r% - beir plOaref fne l^sfShl^h
count of 16.9 million.
rONFEREWGB CENTER - COMPETITION SURVEY.
Marketing Director Pickering Provided a revieWsit,ofinCompeting
Colorado conference centers, E^t5s . staff also reviewedmidpoint in a group of seven such facrUties. Staff ais
comments received from potential clients the lodging D. re^tor
5igcLrLln?swUor5^ingPP"th t^e rov^rnmeT^'Meetlng Planners market.
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - January 10, 1991 - Page 2
actively pursuing a seat on their Board.
PARKING LOTS AND PARKS - OFFICIAL NAMING.
Parking Lots. Staff suggested using an animal theme (to animals
native to the area) to name the 13 existing parking lots. A symbol
of the animal could be placed on a round disc which could be
mounted in each lot. Examples were; elk, deer, big horn sheep,
etc. fThe Committee recommends approval of the animal theme,
authorizing Director Stamey and the appropriate departments to
proceed. Perhaps the Police Department can distribute a pamphlet
so identifying the parking lots for use by the entire community.
Parks. Following review, the Committee recommends approval of the
following Park designations:
Riverwalk to Big Thompson RiverwalkWest Riverside to West Riverside ParkPoisontoChildren's ParkPeacocktoFall River Park
COMPUTER - AUTHORIZATION TO PURCHASE.
Staff requested authorization to purchase a computer for use by the
Advertising Manager. Three bids were solicited, and with the 2%
local vendor credit. Long's Peak Computers is the low bidder with
a bid of $1,728.39. Sufficient funds were budgeted for this
expenditure. The Committee recommends approval of the purchase
from Long's Peak Computers, for $1,728.39.
MACGREGOR RANCH - ENVIRONMENTAL EDUCATION CENTER.
John Prasuhn, Education Coordinator with the Northern Colorado
Board of Cooperative Educational Services, briefed the Committee on
the environmental education program being developed at MacGregor
Ranch. Mr. Prasuhn began his employment July 1, 1990 and is
attempting to coordinate the use of the ranch by the Park R-3
Thompson R-2J, and St. Vrain Valley RE-IJ school district. In
addition, Mr. Prasuhn is attempting to develop a funding base to
support the program and construction of future educational
facilities. The goal of the environmental education portion of the
program is to begin fostering an appreciation of nature and to
muC1 V-tate-a c°nnectl°n between the students and their environment.
The Kiwanis Club and Lutheran Brotherhood have offered their
assistance, and Mr. Prasuhn is soliciting a "letter of endorsement"
fnnvo-iS1!6 T^OVTv discussion, the Committee recommends
approval of the request, authorizing the Mayor to issue such a
letter of endorsement.
There being no further business. Chairman Barker adjourned the meeting at 2:40 P.M.
;ADPROVE 1f JAN 22
t town of ESTES PARK ,
I board of trustees I
Vickie O'Connor, CMC, Town Clerk