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HomeMy WebLinkAboutMINUTES Community Development Committee 1991-10-02BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee October 2, 1991 Committee; SLetV Attending; Also Attending; Absent; Chairman Barker, Trustees Garrett and Hix Trustees Garrett and Hix Town Administrator Klaphake, Community Development Director Stamey, Sales & Marketing Director Pickering, Advertising Manager Marsh, Clerk O'Connor Chairman Barker The meeting was called to order at 10;30 A.M. by Trustee Hix. INTERGOVERNMENTAL AGREEMENT - LARIMER COUNTY HOUSING AUTHORITY. Lauren Dannels, Executive Officer/Estes Park Board of Realtors, stated that following the Forward Estes Park Foundation needs assessment conducted in 1990, the Board foraed a Conmunity Housing Committee to focus on the shortage of ^rental housing. The Committee was expanded to include various community members^and professionals, and a "pilot project" was reviewed. Public SUPP°J^ is necessary to allow this project to become successful. Steve Jackson, CPA, was obtained to provide a financial Pf®3 fTHr-oo aH-f»T-natives were available; create a non-profit entity, Selte a housfng authortty, or work with the Larimer county Housrng Authority via an Intergovernmental Agreement. Administrator Klaphake reported that Trustee Barker «« highly involved during ^he “ouerng co^rttee ^hhtrngs. iio Thr t g wQrk include; the cost of capital ;I^ P lower interest rate; thewill be tax-exempt which will provide ^ 1 taxes following property will not be sub^e itiother form of government, construction; and the Town could a nronertv fLot 2, Pedersen The Housing Authority would purchase thecPnrs°4ei^^^ii^0of a16-unit Subdivision) and remain as * DropoSed intergovernmental housing project is being proposed. sL^atu^es, the term Agreement was thoroughly reviewed. f one year, with of the Intergovernmental Mana^ment Agreement, and a series of renewals. A Constr Intergovernmental Agreement. Management Agreement will f°i:L°w Gndorseinent from the Town, staff should this Pr.0P°f :theeCnea1qent^. and present the proposal to the would then act as the agenr a p date, the Larimer Larimer County Commissioners fo P? d into similar agreementscounty Housing Authority has not ertered xnto sLmla]iimigtee wiii with other municipaHtxes. Jh® “70Uunn1,:[n Managing construction serve as a sub-committee for , . . _ to the Board of Trustees, details and will submit rec°mmendnSof Intergovernmental ^^leeSl^'wUh three”ear CcunPty Housing Authority, as presented. ^aQ^ AnVERTISING PROGRAM - REPORT. Advertising Manager Marsh P-f-^fana a\-tCe0mp°t gfea^e? insert program, ^he test cover is "eafer readership in an recognition which sion Could also be incorporated, existing program. A 4-001°^ ver advertising program has A new approach to ®iiv displaying all ads, will provide been instituted; 'tracking, Snd\nhlic inquiry purposes, a good record for budget, Mat-ional Geographic Traveler, Fall magazine ads were Placed 1^ N Htoliday, Texas Monthly, andHome and Away/Midwest Living, Travel tioiia y. BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - October 2, 1991 - Page 2 Mature Outlook - sample ads were presented. August 31 statistics exceed all objectives set for 1991; year-to-date inquiries are up 24% and have surpassed 1990 year-end inquiries; year-to-date phone calls are up 33% and have also surpassed 1990 year-end calls; and the year-to-date cost per inquiry for the magazine program is $3.82. Manager Marsh has prepared a procedural manual describing the elements of the advertising program for the Chamber Administration staff, and praised the efforts being provided by said staff. CONFERENCE CENTER - UPDATE. Sales & Marketing Director Pickering reported that over 2,000 people attended the Conference Center Grand Opening August 24, which included over 50 meeting planners. Following the opening, bookings have heavily increased, with 13 confirmed conferences in 92/93. An additional six (6) conferences are pending. In cooperation with the Estes Park Conference Association, the first ,,FAM" Tour was held this past weekend. Scheduled activities included a tour of Bear Lake, horse ride w/steak fry, and dinner and play at The Stanley Hotel. Registration bags, in part designed by staff, are being provided at the registration desk. The primary purpose of the bag, which contains area information and advertising material, is to market the entire community. Chamber Ambassadors have been invited to help staff the registration desks to provide assistance. Staff anticipates establishing a poster program in 1992. Posters welcoming each conference group will be placed in storefronts. By providing the Ambassadors and posters, the community should rise above other communities in the conference market. Comments from attendees have been very favorable, and the Holiday Inn staff has performed admirably. The Committee applauded Director Pickering for his efforts. ACHIEVEMENT AWARDS - PRESENTATION. Advertising Manager Marsh entered the "Take a Peak", "Cloud 9", and "This Could Spoil You" magazine ads, "lure" brochure, 10-Day Vacation Planner, regional daily newspaper advertisements and newspaper inserts in the City County Communications and Marketing Association Award Program. Community Development Director Stamey announced that the application package submitted by Manager Marsh received a First Place "Savvy Award" for economic development marketing by a community with a population under 50,000. In recognition of this prestigious accomplishment, Peter Marsh received an Achievement Award. Secretary Carolyn Jones also received an Achievement Award for her efforts in producing the Conference Center Grand Opening Brochure, obtaining complimentary printing and organizing a volunteer effort to prepare materials for Conference Center attendees. The Committee endorsed the awards, congratulating both employees for their achievements. There being no further business. Trustee Hix adjourned the meeting at 11:15 A.M. OCT 8 1991 TOV/N Of iI5T,.S I BOARD OF TRUSTEES Vickie O'Connor, CMC, Town Clerk