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Home My WebLink AboutMINUTES Community Development Committee 1991-05-09BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS ''Community Development Committee May 9, 1991 Committee: Attending: Also Attending: Absent: Chairman Barker, Trustees Garrett and Hix All Trustee Habecker, Town Administrator Klaphake, Community Development Director Stamey, Marketing Director Pickering, Advertising Manager Marsh, Clerk O'Connor None Chairman Barker called the Committee meeting to order at 2:00 P.M. TOWN OF ESTES PARK - CELEBRATION OF 75TH ANNIVERSARY. The Cultural Arts Council of Estes Park (C.A.C.E.P.) was previously delegated the responsibility of coordinating the Town's 75th Anniversary. Due to re-organization of C.A.C.E.P., and potential Museum involvement, the Committee recommends Trustee Garrett be authorized to assemble a committee (to exclude C.A.C.E.P. and include the Museum), and prepare a budget for this project, for submittal to the Committee by September, 1991. CHILDRENS' CENTER - UPDATE. Trustee Garrett presented a proposed floor plan for the Childrens' Center which was prepared by Thorp Associates. To date, the architect has not charged for his services. It is anticipated the center may be constructed for $190,000. A tentative schedule identifying the sequence of events from reports to the opening (May, 1992), plus an outline of income tax/charitable contribution were presented. Pledges for construction and operation previously totalled $110,000; however, two major contributors may not participate at this time, and to date, $10,000 has been pledged. A Coordinating Committee, consisting of representatives from the Town, School Board/Administration/Staff, AAUW, and Creative Kids has been working on this project. Other such providers have no objection to this plan as the Center is aimed at "latchkey" children between the ages of 5-12. At a later date, a final plan will be submitted for review. The Committee expressed their appreciation to Trustee Garrett for her participation in this project. Trustee Garrett requested pledges from the community and advised donations should be made payable to the Town of Estes Park Childrens' Center. CONFERENCE CENTER - UPDATE. Logo and Collateral. Director Pickering presented a sample logo for the conference center which included the mountain peaks, as well as the sandstone rose and sage green colors which are reflected in the center. The logo will be used on all printed materials, including such items as signage and podiums. Letterhead will be printed on recycled paper as directed. The Committee recommends approval of the logo as presented. Position Title Amendment. Director Pickering requested his "title" be amended from Marketing Director to that of Sales and Marketing Director. In the marketplace, it is important to identify who Director Pickering is and why he is seeking their business. ^ The aforementioned logo will also be used on Director Pickering's business cards. The Committee recommends approval of the title zunendment as discussed. Conference Center Activities. The Committee reviewed an outline of the first 90 days of Operation which identified conferences BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Conununity Development Committee - May 9, 1991 - Page 2 beginning in September, 1991. A "sales packet" is being prepared, and, with the assistance of the Trail Gazette, press releases and articles covering specific groups will be forthcoming.^ Trustee Garrett suggested the packet include the list of activities/events in Estes Park. Grand Opening. Director Pickering reported that the Grand Opening has been scheduled from 10:00 A.M. to 4:00 P.M. on Saturday, August 24th. Following discussion, the committee recommends approval of the grand opening date. ADVERTISING PROGRAM - UPDATE. Community Development Director Stamey reviewed the Advertising Program, acknowledging the "Endless Vacation" article (April edition) on RMNP, the color ad entitled "Exceptional" which will be placed in upcoming issues of the Rocky Mountain News and Denver Post, Rooftop Rodeo Poster and rack card. Statistical results as of April 30 were also reviewed. Pursuant to a recent Mountain News survey, Estes Park was selected as the readership favorite destination. AS directed by the Administrative Committee, staff has met with the news media and a series of four articles ^ifat thls loveraojnr-ncrram has been prepared. It is anticipated that this coverage will eliminate the misunderstandings of the Town's participation in funding advertising. TiNTRY SIGNS, n. S. HIGHWAYS 34 AND 36 - DISCUSSION. During a previous corrmittee meeting^ staff P^e/n^'jj:eendt 0fwl£h hef^aflfand1sScapr4lg, and ^^-^ing Jwo (2) sr^s at approximately $35-50,000/sign be included ProjJcts Administrator Klaphake, ^ Director ^ review potential locations on Manager Joseph could be d:L^<lte^h • SUaqestions prior to August. Highways 34 and 36 and submit t^ei oossibly placed at the A sign identifying the conference • ^^ted with the other corner of the Hol;!-day.^l?5l0^gde with the Committee recommending the thSr1eenSstafDf1meUr^Ser0an identified above be authorised to proceed on this project as presented. NATIONAL HIST0RTf! PRESERVA----- The week of May 12-18 has named Nation^^ week, and the col°rvfs%"1f ^"he nst contain 22 sites with 3 historic sites in Estes Parli- ttee recommends the Mayor be found inside Town Limits. The Co^a 12_1Q ag National Historic authorized to pr°cla];“ staff contact the Museum to possibly includeaiocalWlandmark3Cofnhistorical significance. iQon CENSUS COUNT ~ REPORT. community Development latest reviewed 1990 cfnsu? 0'?1the lown• s population to the CensusV Bureau3ta1nd":Ladditional information will be presented as received. reports. . j e n-F t-he draft Larimer County OEDPThe committee received copies of the Annual Report. BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS Community Development Committee - May 9, 1991 - Page 3 A copy of the updated Community Profile was also presented. As in the past, this project was accomplished in association with the Board of Realtors. The Committee expressed their appreciation to staff in continuing to improve the profile with current information. There being no further business. Chairman Barker adjourned the meeting at 2:53 P.M. (O' Vickie O'Connor, CMC, Town Clerk c. 4 V. t m 14 199^ TQVsU OF ESTES PARK 80/vS0 OF TRUSTEES