HomeMy WebLinkAboutMINUTES Community Development Committee 1990-11-08BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
/Community Development Committee
November 8, 1990
Committee;
Attending;
Also Attending:
Absent:
Chairman Barker, Trustees Garrett and Hix
All
Tovm Administrator Klaphake, Community
Development Director Stamey, Peter Marsh,
Clerk O'Connor
None
Chairman Barker called the Committee meeting to order at 2:00 P.M.
PUBLICITY - CONFERENCE CENTER.
The Committee reviewed a news article placed in the Colorado
Business Magazine (October 1990 issue) which included a segment on
the Estes Park Conference Center.
ADVERTISING PROGRAM - 1991 BUDGET.
The Committee reviewed an Executive Summary which included a 1991
Mission Statement which stated Second Wind's purpose was to promote
Estes Park as a vacation destination through effective and
efficient communication strategies; Position Statements pertaining
to the national, regional and conference markets; Objectives,
Strategies, and Demographic Profile of the Estes Park Visitor.
Such an "abstract" will assist the Committee in their policy-making
role.
Director Stamey thoroughly reviewed the 1991 Budget for Advertising
which was prepared by Peter Marsh/Second Wind, Ltd. Those items
discussed included; cost per inquiry (C.P.I.), media selection
criteria, direct media, indirect promotion, new and transferred
programs, administration/production, magazine schedule, and budget
figures as related to expenditures. The proposed 1991 Budget is
$406,212.
The Committee commended Second Wind, Ltd. for their much improved
advertising program. Pertaining to "targeting" customers for
continuing business, the Committee commented that perhaps the
Chamber of Commerce should advise their members that specific
targeting should be accomplished through individual business
owners. The Committee recommends approval of the 1991 Advertising
Budget as presented.
PUBLIC INFORMATION - KIOSKS.
Discussion followed concerning where the responsibility lies in
maintaining both kiosks (1 at the Tregent Park, and 1 located at
the entrance to the Old Church Shops) . The kiosks are not weather-
tight, and the information placed requires frequent replacement.
Administrator Klaphake will further discuss this project with EPURA
Executive Director Anderson. The kiosks may be refurbished,
relocated (east and west entrances), and re-assigned.
There being no further business. Chairman Barker adjourned the
meeting at 3:04 P.M.
fAPPROVE Ds
J NOV 1 3 1990
iur„. vY tSTES PARK
i BJAF.D Of TRUSTEES
Vickie O'Connor, CMC, Town Clerk
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
/ Community Development Committee
October 11, 1990
Committee:
Attending:
Also Attending:
Chairman Barker, Trustees Garrett and Hix
All
Absent:
Mayor Dannels, Community Development
Director Stamey, Marketing Director
Pickering, Chris White, Clerk O'Connor
Town Administrator Klaphake
Chairman Barker called the Committee meeting to order at 2:01 P.M.
COLORADO HOUSING & FINANCE AUTHORITY (CHFA^ - REPORT.
Chris white/CHFA, briefed all in attendance on the Rural
Development Loan Program which has been established by CHFA and
funded through the proceeds of a loan from Farmers Home
Administration (FHA). Long-term, 8.5% fixed-rate loans are
available for businesses in rural areas of Colorado. The maximum
loan amount is $150,000 or 75% of the project cost, whichever is
less. Priority is given to manufacturing and industrial projects.
The first application period deadline is October 19, 1990;
additional application periods will be announced as funds become
available. Mr. White identified which businesses qualify for the
loans, how the loans work, and confirmed that the program should be
available continually. Following a question and answer period, the
Committee expressed their appreciation to Mr. White for his
informative presentation.
MARKETING REPORTS.
Conference Center. Marketing Director Pickering briefed the
Committee on the distribution of the "blueprint" brochure, media
coverage, advertising, and bookings. 23 tentative groups have been
approached, with 6 groups confirmed. Director Pickering reported
that the entire booking list will not be advertised; however, the
Department will prepare a monthly report.
Property Profile. Director Pickering also submitted an
Accommodations Property Profile which identified total rental units
for the Estes Valley, excluding Allenspark and Big Thompson Canyon
properties. This report will assist the Director in conference
center bookings, and will be updated on a continuing basis.
ADVERTISING POLICY COMMITTEE - APPOINTMENT.
The Committee recommends Scott Webermeier be appointed to the
aforestated Committee effective January 1, 1991. Other members
include Ed Jungbluth, Terry License, Jerry Souers, Steve Stamey,
and Bob Van Horn, and all are 2-year appointments.
REPORTS.
The Committee reviewed the monthly Building Permit Summary for
September.
Concerning the 1990 Census Report, Director Stamey reported that
the Town has not received a response from the Census Bureau.
There being no further business. Chairman Barker coimented that all
information should be kept current in the information kiosks, and
he_a.dlQUrJied_theemeeting at 3:00 P.M.
OCT 2 3 1990
TOWN OF F.5T..S f' - 'K
BOARD OF TRU;’.;EES
Vickie O'Connor, CMC, Town Clerk
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