HomeMy WebLinkAboutMINUTES Community Development Committee 1990-06-14BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
/Coimnunity Development Committee
June 14, 1990
Committee:
Attending;
Also Attending;
Chairman Barker, Trustees Garrett and Hix
All
Town Administrator Klaphake, Community Devel
opment Director Stamey, Ed Jungbluth, Peter
Marsh, Eric & Susie Blackhurst, Lauren
Dannels, Alice Sullivan, Clerk O'Connor
Absent:None
Chairman Barker called the meeting of the Community Development Commit
tee to order at 2:00 P.M.
FORWARD ESTES PARK FOUNDATION - REPORT ON HOUSING,
Eric Blackhurst, Forward Estes Park Foundation, briefed the Committee
on a proposed housing survey which would assess the housing needs of
the community. The Foundation conducted an informal survey during a
recent "Chamber After Hours" event and they found employee housing to
be a serious problem which should be addressed. Preliminary cost
estimates to conduct a survey focused on employee and seasonal housing
have ranged from $8,500 - $11,000. If a consultant is hired, it is
anticipated the data-gathering process could be completed by the end of
August. Mr. Blackhurst advised that the Foundation does have some
funds available and that the Board of Realtors may join them in this
effort. Additional funding may be available through other sources such
as the Platte River Power Authority, PSCo, and State grants. Director
Stamey suggested that perhaps some PRPA economic development funds
could be used to support this endeavor. This would be approved by the
Committee prior to any commitment.
SECOND WIND, LTD. - REPORT ON ADVERTISING PROGRAM,
Peter Marsh, Second Wind, briefed the Committee on the following: (1)
Press Release Program which indicates a return of $29 for every dollar
spent; (2) as of 5/31, total responses are up 18%; and (3) Magazine
Costs Per Inquiry indicate a 7% gain. Complimentary copies of the new
ly-published "Rocky Mountain National Park Magazine, 75th Anniversary
Edition" were presented to the Committee. 205,000 copies of the
Itl^5azine were given to Estes Park at no cost; complimentary issues were
* distributed to lodging establishments? /remaining issues wiUL bg sold at
$1.95/ea.) Mr. Marsh advised that a notebook containing press clipping
information is available and that interested parties can review said
^ _ book by contacting Director Stamey.
advertising policy committee - APPOINTMENTS.
In a memorandum dated June 7, 1990, Chairman Barker and Director Stamey
submitted the following recommendations for membership on the Policy
Committee;
Ed Jungbluth
Terry License
Jerry Souers
Steve Stamey
Bob Van Horn
The Committee recommends approval of the membership, with the 2-year
appointments becoming effective January 1, 1991.
CONFERENCE CENTER COLLATERAL MATERIAL - REPORT.
The Committee reviewed the material entitled "The Blueprint For A
Successful Conference" which is being given to all conference and
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - June 14, 1990 - Page two
meeting planners by Marketing Director Pickering. The unique and
multi-functional piece has received very positive reviews. The Commit
tee praised Mr. Pickering for his creative approach with this material.
Director Pickering will present a marketing report to the Committee in
August.
COMMUNITY PROFILE - UPDATE.
Director Stamey reported 3,500 copies of the aforementioned profile
were published. The Board of Realtors purchased 2,000 copies and
public distribution has been very successful. Staff anticipates
amending the profile on a continuing basis.
CENSUS - UPDATE.
The State Coordinator for the Bureau of the Census has initiated a
"Were You Counted" campaign to ensure everyone was included in the 1990
Census. Newspapers will be printing a form seeking responses from
anyone who might have been missed. The census plays a vital role in
the Town's lottery funds, and it is a weighing factor on potential
projects using bonds. Not only the Town, but all public and private
entities are affected by the census. The Trail Gazette will assist in
this endeavor, and staff will use a variety of notification efforts
(statement on the electric bills, etc.) to emphasize the importance of
being counted.
LARIMER COUNTY OEDP - ANNUAL REPORT.
The Committee reviewed a preliminary copy of the OEDP Annual Report.
Such a report is required to continue Larimer County's eligibility for
EDA financial assistance for another year. Included are a review of
the past year's accomplishments, report of significant changes affect
ing development, update on the area's development strategy, and a
course of action for the next two years. Following discussion, the
Committee recommends the multi-purpose arena be listed as a specific
project.
COURAGE CLASSIC - REPORT.
Staff reported the aforementioned bicycle tour, containing approximate
ly 1,900 participants, occurred June 8th. Directors Stamey and
Jungbluth conducted an informal critique of the event, and found that
it was well received by the merchants. The "Ride the Rockies" Tour
will take place June 20th and in lieu of closing Park Lane, the parking
on the west side of MacGregor Avenue will be reserved. The Town's
investment of $500 was used to provide entertainment and partial use
fee for the school. The Committee expressed their appreciation to all
those providing assistance for this event.
REPORTS.
The Committee reviewed year-to-date statistics for building permits and
traffic counts.
Staff presented a list of names that have been submitted by the commu
nity to rename the parks commonly referred to as: Peacock, West
Riverside, and Poison. The Committee will review the list for dis
cussion during the July Committee meeting.
The Committee also reviewed a newsletter from the Town's sister city of
Hammond, Oregon.
There being no further business. Chairman Barker adjourned the meeting
]APPROVED!\ I
' JUN 2 6 1990 I
i u.-.; Jl* ESTiiS PARK I
Vickie O'Connor, CMC, Town Clerk
of trustees I