HomeMy WebLinkAboutMINUTES Community Development Committee 1989-06-08BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee
June 8, 1989
Committee;
Attending:
Also Attending:
Absent:
Chairman Dickinson, Trustees Barker and
Garrett
Trustees Barker and Garrett
Trustee Aldrich, Community Development
Director Stamey, Public Works Director
Widmer, Second Wind Limited Representa-
tives Marsh, Marsh, License, Webermeier,
Blackhurst, Graham, Chamber of Commerce
Executive Director Jungbluth, Clerk
O'Connor
Chairman Dickinson, Town Administrator
Klaphake
mLtina aofSe?^f rf Cha.i^man Dickinson, Trustee Barker called the
p!m? g f th Coimnunity Development Committee to order at 2:01
ECONOMIC DEVELOPERS COUNCIL OF COLORADO lEDCC) CONFERKMCF -
v:™JtYin?l™a?rcnnaatherree0dt05 the Ccittee on
dance at the EDCC ConferenceUrhel9fl Cha:Lr'"an Dickinson's atten-
subjects, the conference adie=^ ''arts"3?90; • Al"°n9 °ther
trade. Following discussion i-hf n fundmg and world
Stamey obtain an annual membershi n 0ri;iin:Lt^fe recoimnends Director
Council, authorizing an expSndlture'^o/nJS? EC0n0mi° Devel°P^ts
SECOND WIND LTD. - npoTimr.
Second Wind Ltd •contracts with the Towi"toaLrforinaei^enaJ5nt advettising agency,
with ethe0rcthambornofdCo1n!mierc'e tQ9Wind° contracts
Ute the informational aUthor:Lze the Chamber to afstvlb.
providedCansummary°ofCtheirCbackground?1^OW^n9 b0ard and
Scott WebermeioT-Advertising Response Statistics
Christmas Pageant x:atlstics
Through May, the Town has noai•
dvertising responses. Texas imiZedM u 1/4% increase in
FC?lfaMhatVe Si9nifican«y' IncTeasS^hw5^?,' Indlana' and
lorida, Mrchigan, New York a4d MCirsaorr?'hayhe1 decre^^^r"18'
th°antCert1en3 anh„euaClhraSatg1’eaaSntPaLeanbt' commented
thXePentSJLe ahads d:Sai?Ladadlti0nar«-' inatrdeathant9lpyerL°pse
t®!P°"sibillty for futu°rre a -l^vice club to assuL ?hl
that second wind might no/b9 a-bhre toMrschWeedbuTretiLr
Peter Marsh
1988 Conversion Study
National Magazine Program
Sion Studytee3 suimnary report of the 1988 Co
draws fro^^' a \%thhe; suffe-^ it -PPeLsTsterilri
Identified a weaTneas in°m?he9rarL °ff h9""18*8' ThaeSs?a5b
me area of "perceived" lack of
BRADFORD PUBLISHING CO.RECORD OF PROCEEDINGS
Community Development Committee - June 8, 1989 - Page two
activities. A ten-day "activities checklist" was prepared,
and it is now included in each packet.
The Committee also reviewed a monthly schedule of magazine
placements for 1989.
Suzy Blackhurst Public Relations
Ms. Blackhurst reviewed the Colorado Press Service, reported
a "photo library" has been initiated, and presented a copy
of the official "press kit."
Harry Graham Travel Shows/Conferences
Mr. Graham advised representatives are now attending travel
shows and conference in an effort to attract various groups
to the area. This is the second year of this successful
program.
Maureen Marsh Television Advertising
One-half of the sales tax revenues are received from the
front range, therefore, the 1989 Television Program contains
a $70,000 television budget. Due to the exclusive contract
^ith KCNC Channel 4, Second Wind is able to double the value
of TV dollars. The Committee viewed an "animation" of the
advertising logo which will be used on television, videos,
etc. An Estes Park video is being prepared, it should be
received by January, 1990.
Terry License Newspaper "Insert" Program
Purpose of Second Wind Ltd,
The newspaper insert program is in its fourth year and
covers a combined circulation of 170,000. Four inserts are
developed each year.
Mr. License stated the primary purpose of Second Wind Ltd.
IS to increase Sales Tax revenues in Estes Park.
/Xpressed their appreciation to those representa-
qp^onriPw^SS t f0i a Vf^y lnformative briefing, recommending; (1)
Second Wind supply a list of their board members, including their
fork^1QtRlQn^' iV- ?econd Wind continue the Christmas Pageant
for 1989, with additional discussion to follow. The Committee
fur?her9InhJSced perhaPs the newspaper insert concept could be
The Committee also commended the tremendous amount of volunteer
hours expended by the aforestated representatives.
IeSngbeatn93 = 3l business' Trustee adjourned the
Vickie O'Connor, Town Clerk
JUN 13 1989
TOWN OF ESTES PARK
BOARD OF TRUSTEES