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Home My WebLink AboutPACKET Special Joint Town Board Study Session 2021-06-18 TOWN OF ESTES PARK BOARD OF TRUSTEES BOARD OF LARIMER COUNTY COMMISSIONERS VISIT ESTES PARK BOARD Joint Study Session No public comment will be heard Friday, June 18, 2021 2:00 p.m. TO BE HELD VIRTUALLY The Town Board of Trustees will participate in the meeting remotely due to the Declaration of Emergency signed by Town Administrator Machalek on March 19, 2020 related to COVID-19 and provided for with the adoption of Ordinance 04-20 on March 18, 2020. If you are joining the Zoom meeting and are experiencing technical difficulties, staff will be available for assistance from 1:30-2:00 p.m. by calling 970-577-4777. Options for participation in the meeting will be available by call-in telephone option or online via Zoom Webinar which will be moderated by the Town Clerk’s Office. CALL-IN (TELEPHONE OPTION): Dial public participation phone number, 877-853-5257 (toll-free) Enter the Meeting ID: 934-5900-7503 followed by the pound sign (#). The meeting will be available beginning at 2:00 p.m. the day of the meeting. Please call into the meeting prior to 1:30 p.m., if possible. ONLINE OPTION: Individuals who wish to watch the meeting online can do so through Zoom Webinar at https://zoom.us/j/93459007503 – Zoom Webinar ID: 934-5900-7503. The meeting will be livestreamed at www.estes.org/videos and will be posted within 48 hours of the meeting at the same location. Agenda Open the Meeting – Chair Kefalas Introduction by New Visit Estes Park CEO, Kara Franker Transparency • Outcome Reporting • Update on the 2021 Operating Plan Goal #3 – Promote Stakeholder and Community Engagement o Building Trust within the Organization and Community o Improving Management and Communication Protocols o Improving Organization Collaboration and Culture Value of Quarterly Meetings Moving Forward Adjourn NOTE: The Town Board and County Commissioners reserve the right to consider other appropriate items not available at the time the agenda was prepared. VISIT ESTES PARK Joint Study Session: Board of Larimer County Commissioners Town of Estes Park Board of Trustees Visit Estes Park Board of Directors JUNE 18, 2021 AGENDA INTRODUCTION BY KARA FRANKER, NEW CEO OF VISIT ESTES PARK Transparency Outcome Reporting Update on the 2021 Operating Plan Goal #3: Promote Stakeholder and Community Engagement Building Trust within the Organization and Community Improving Management and Communication Protocols Improving Organization Collaboration and Culture Concluding Notes: Value of Quarterly Meetings Moving Forward Adjourn Addendum including consumer sentiment and research Visit Estes Park | 2021 Visit Estes Park | 2021 TRANSPARENCY OUTCOME REPORTING New Operating Plan already underway New VEP Board meeting format and reporting structure (next meeting is June 24, 2021) New staff expectations and oversight New approach to contracted agency work and relationships Visit Estes Park | 2021 Building Trust within the Organization and Community Implementing business-centric and community-first strategies Improving Management and Communication Protocols Pioritizing stakeholder communication and quickening responses Improving Organization Collaboration and Culture New initiatve to collaborate more closely with tourism stakeholders, residents, Town & County leaders and our fellow NoCo DMOs TRANSPARENCY 2021 OPERATING PLAN UPDATE GOAL 3: PROMOTE STAKEHOLDER AND COMMUNITY ENGAGEMENT CONCLUDING NOTES Kara Franker's contact info: Email: kara@visitestespark.com Cell: 305-321-3929 Anyone Kara & Visit Estes Park should reach out to moving forward? 2022 Operating Plan letters from Town & County Value of quarterly meetings moving forward Visit Estes Park | 2021 ADJOURN Thank you! ADDENDUM Consumer Sentiment & National Research Visit Estes Park | 2021 Excitement and support for tourism has accelerated, as COVID’s impact on travel sentiment reached historic lows. 84% of people are at least “somewhat confident” they can travel safely in the current environment. Many travelers are still indicating a strong desire to include outdoor activities in their trips. 78% of people are in a “travel state of mind”, more than three times the number that are not. The percentage of people not avoiding conferences and conventions (55%) has more than doubled since the start of the year. CONSUMER SENTIMENT 1 DESTINATION ANALYSTS KEY TAKEAWAYS (JUNE 2021): Visit Estes Park | 2021 90% of American Travelers have travel plans in the next six months, the highest number recorded since the beginning of the survey in March 2020. Only 26% of people indicate that COVID will greatly impact their decision to travel in the next six months, the lowest responses since the first wave of the survey in March 2020. 30% indicated COVID isn’t influencing their travel decisions at all. 67% of people say they are comfortable traveling outside their community, a marked increase over the previous high of 60%. CONSUMER SENTIMENT 2 LONGWOODS INTERNATIONAL KEY TAKEAWAYS (JUNE 2021): Visit Estes Park | 2021 In April 2021, travel spending tallied $73.9 billion and reflected a drop of “only” 24% below April 2019 levels. Overseas travel to the U.S. remained 87% below pre-pandemic levels in April, showing virtually no improvement in recent months. An upgraded U.S. hotel forecast predicts stronger demand in 2021, but full demand recovery will not occur until 2023, while revenue per available room is not projected to recover until 2024. April U.S. group meetings volume increased 59% compared to March. NATIONAL RESEARCH U.S. TRAVEL ASSOCIATION (USTA) KEY TAKEAWAYS (JUNE 2021):