HomeMy WebLinkAboutPACKET Town Board Strategic Planning Session #2 2021-06-14
Monday, June 14, 2021
5:00 p.m. – 8:00 p.m.
Board Room/Virtual
The Town Board of Trustees will participate in the meeting remotely due to the Declaration of
Emergency signed by Town Administrator Machalek on March 19, 2020 related to COVID-19 and
provided for with the adoption of Ordinance 04-20 on March 18, 2020.
To view or listen to the Study Session by Zoom Webinar
ONLINE (Zoom Webinar): https://zoom.us/j/95677996681 Webinar ID: 956 7799 6681
CALL-IN (Telephone Option): 877-853-5257 (toll-free) Meeting ID: 956 7799 6681
1. Review of Objectives and Goals.
Staff Proposed Objectives and Goals and Consideration of Additions from the
Board for the following:
• Robust Economy. (20 min)
• Infrastructure. (20 min)
• Exceptional Guest Services. (20 min)
• Public Safety, Health, and Environment. (20 min)
• Outstanding Community Services. (20 min)
• Governmental Services and Internal Support. (20 min)
• Transportation. (20 min)
• Town Financial Health. (20 min)
Adjourn.
AGENDA
TOWN BOARD
STRATEGIC PLANNING
SESSION #2
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KEY OUTCOME
AREA
STRATEGIC POLICY STATEMENTS GOALS (MULTI-YEAR)OBJECTIVES (ONE-YEAR)
1. We value broad collaboration in providing exceptional guest
services, including, but not limited to working with organizations
such as Visit Estes Park, the Economic Development Corporation,
the Chamber of Commerce, the National Park Service, and other
organizations representing business and commerce.
2.A. Develop events that attract guests to Town in the
winter and shoulder seasons as well as mid-week events.
2.B. Continue to develop and attract diverse events and
audiences.
2. We provide high-quality events that attract guests to the
Town.
5.A. Implement the 2020 Stanley Park Complex Master
Plan projects at the Events Complex.
5.B. Maintain a high level of arena footing for horse shows
and rodeos at the Events Complex.
3. We strive to balance the impacts of visitation with the needs
and quality of life of our residents.
4. We make data-driven decisions in serving our guests and
residents.
5. We value a well-maintained Fairgrounds and Stanley Park
Events Complex.
6. The Town provides and encourages a high level of customer
service to our guests.
7. We should balance the events we have in Town to be
compatible with the character of Estes Park.
1. We will maintain a well-trained and educated Town Staff.1.A. Implement Human Resources Strategic Plan.
3.A. Explore options to improve the Town's ability to
ensure diverse membership representation on Boards and
Commissions.
2. We will match service levels with the resources available to
deliver them.
4.A. Conduct a citizen survey biennially in odd years to
measure our performance and citizen preferences.
Town of Estes Park 2022 Strategic Plan
Vision: The Town of Estes Park will be an ever more vibrant and welcoming mountain community.
Mission: The Mission of the Town of Estes Park is to provide high-quality, reliable services for the benefit of our residents, guests, and employees, while being good stewards of public resources and our natural setting.
THERE IS NO RANK-ORDERING OR PRIORITIZATION IN THIS PLAN. ALL NUMERICAL DESIGNATIONS ARE FOR REFERENCE PURPOSES ONLY.
Governmental Services and Internal Support - We provide high-quality support for all municipal services.
Exceptional Guest Services - We are a preferred Colorado mountain destination providing an exceptional guest experience.
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4.B. Evaluate inclusivity of Town community engagement
processes.
3. We will strive to ensure that the membership of our Boards
and Commissions reflects the diversity of the community.
6.A. Implement a Town performance measurement system
including appropriate metrics.
6.B. Develop an organizational culture that encourages
continuous process improvement.
4. We strive to gain meaningful input and participation from all
community members. 8.A. Ensure data redundancy in the event of a cyber attack.
9.A. We will continually evaluate the functionality of our
website to ensure it serves the needs of our customers.
5. We prioritize and support a culture of customer service
throughout the organization.
6. We support a culture of continuous improvement in our
internal processes and service delivery.
7. We operate with transparency, maintaining open
communication with all community members.
8. We will monitor for, and protect against, cybersecurity
threats.
9. We will maintain a robust and transparent public-facing
website.
1. We will ensure water service reliability and redundancy.
1.A. Secure a raw water supply from the Big Thompson
River for the Glacier Creek Water Treatment Plant by 2026.
1.B. Replace the Glacier Creek Water Treatment Plant by
2026.
2. We provide high quality, reliable, and sustainable electric
service.
1.C. Develop a dedicated water distribution crew with the
knowledge skills and ability for capital construction
projects capable of replacing one (1) mile of pipe per year.
2.A. Establish electric industry reliability metrics by 2022.
3. We will encourage and support renewable energy sources and
storage.
4.A. Evaluate the service condition, safety, functionality,
accessibility and land use restrictions of our 32 public
buildings using a data-driven approach and document the
outcomes in a Facilities Master Plan.
Infrastructure - We have reliable, efficient, and up-to-date infrastructure serving our community and customers.
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4.B. Upgrade the quality, function and safety of the 5
busiest public facilities, to exceed the expectations of our
guests by 2025.
4. We will ensure that our facilities are well-maintained and
meet the needs of Town Departments.
4.C. Pursue energy conservation projects that improve the
efficiency of our buildings.
5.A. Pursue flood mitigation measures to reduce flood risk
and increase public safety, while minimizing flood
insurance costs to the community.
5. We will be proactive in our approach to mitigating flood risks
including pursuing the implementation of the Stormwater
Master Plan.
5.B. Evaluate implementation options for a Stormwater
Utility for the Estes Valley.
6.A. We will complete construction of a broadband over
fiber optic cable network for customers in the electric
service area by 2024.
6. We will ensure access to high-speed, high-quality, reliable
Trailblazer Broadband service.
Infrastructure.A. We will collaborate with community
stakeholders to update our adopted transportation,
drainage, and parking design standards and construction
policies in the Development Code by 2025.
1. We will support a wide-range of housing opportunities with a
particular focus on workforce housing.
1.A/3.A. Establish a reserve fund to fund one-time
investments in workforce housing and childcare.
2. We will support the needs of our senior community.
3. We support a family-friendly community and strive to be a
family-friendly employer.
1.B. Prioritize Estes Park Development Code (EPDC)
amendments on Community Development Master List that
impact housing.
4. We will financially support the expansion of the community's
infant and toddler childcare capacity.1.C. Incentivize Downtown Housing.
1.D. Participate in County Strategic Plan childcare capacity
team.
5. We will expand and improve the durability, functionality, and
efficiency of open space and public park infrastructure.
5.A. Develop a master plan for Town Parks and Open
Space, in cooperation with the Recreation District and Estes
Valley Land Trust.
5.B. Overhaul outdated and aging landscaping in Children's
Park, Riverwalk, Parking Structure picnic area, and Weist
Park by 2025.
6. We will develop a new Comprehensive Plan and associated
development code.
5.C. Acquire and improve the Thumb Open Space for public
recreation as regulated by the Management Plan.
Outstanding Community Services - Estes Park is an exceptionally vibrant, diverse, inclusive, and active mountain community in which to live, work, and play, with housing available for all segments in our community.
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5.D. Specify the additional equipment, personnel and space
needed to deliver and maintain high-quality landscaping as
required by new capital projects.
7. We are committed to improving community accessibility for
residents and visitors with disabilities.
6.A. Complete new Comprehensive Plan in concert with
Larimer County and Estes Valley residents.
8. We will pursue land-banking opportunities as they align with
the Strategic Plan.
6.B. Complete a full rewrite of the Estes Park Development
Code.
1. We will promote policies that encourage environmental
stewardship.
1.A. Modify codes and regulations to support alternative
and distributed energy.
1.B. Encourage solar energy options on new and
established homes and businesses, including Town
Buildings.
2. We are committed to safeguarding the lives and property of
the people we serve.
1.C. The Events and Visitor Services Department will reduce
the environmental impacts of Town events.
2.A. Evaluate and meet the sworn officer and dispatch
staffing needs of the Police Department.
3. We value the importance of maintaining a local emergency
communication center to serve the residents and guests of the
Estes Valley.
2.B. Integrate security camera systems in Town Hall, Visitor
Center, Events Complex, and Museum.
2.C. Evaluate pandemic response plan.
4. We strive to enhance the safety of emergency responders in
non-emergency and critical situations.
5. We support the County-wide Wasteshed Plan and will remain
active partners with Larimer County in its implementation.
6. We believe in and support restorative practices as a way to
build and repair relationships, as well as increase understanding
about the impact of crime in the Estes Park Community.
7. We make data-driven decisions to improve and protect the
quality of the environment in the Town.
8. We will train and prepare for responding to community
emergencies.
9. We will be proactive in our approach to wildfire planning and
mitigation in response to elevated fire risks in the Estes Valley
and the surrounding area.
Public Safety, Health, and Environment - Estes Park is a safe place to live, work, and visit within our extraordinary natural environment.
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1. We will develop an inclusive, robust, and sustainable economy
by making our economic development decisions based on a triple
bottom line model, considering economic, social and
environmental impacts and benefits.
2.A. Evaluate and improve the Development Review
process.
4.A. Implement the Downtown Plan.
2. We will create and sustain a favorable business climate and
we value building strong relationships with the business
community.
3. Our economy should be diverse, attracting and serving a broad
range of current and potential stakeholders.
4. We recognize the importance of our Downtown Core.
5. We support investment and revitalization in all of the Town's
commercial corridors and centers.
6. The Town will support economic development efforts led by
other organizations, including business attraction, retention and
expansion.
7. The Town will lead specific economic development efforts
identified by the Town Board, such as the continued
implementation of the Broadband Utility, and provision of
electric and water services.
8. Town policies and actions will reflect a preference for local
businesses.
9. The Town's policies should collectively support all
demographic segments of the community, and strive to minimize
barriers to a diverse, family-friendly community and robust
workforce.
1. The Town will maintain up-to-date financial policies and
controls that reflect the financial philosophy of the Board.
Town Financial Health.A. Replace our enterprise financial
system.
1.A. Develop general budget policies (i.e. reserves, one-
time money for one-time exp, budget for full project up
front, vacancies budgeted at 50% level, etc.).
2. Financial decisions for capital projects should be data-driven.1.B. Evaluate capital project ranking criteria.
Robust Economy - We have a diverse, healthy year-round economy.
Town Financial Health - We will maintain a strong and sustainable financial condition, balancing expenditures with available revenues, including adequate cash reserves for future needs and unanticipated emergencies.
Transportation - We have safe, efficient, and well-maintained multi-modal transportation systems for pedestrians, cyclists, motorists, and transit riders.
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1. We support having a sustainable, accessible, and efficient
multimodal transportation network.
1.A. Street rehabilitation efforts will result in an average
Pavement Condition Index of 73 or greater for the Town
street network by 2024.
2.A. Complete the Fall River Trail using available trails
expansion funds, open space funds, and grant funding.
2. We will continue to reduce traffic congestion and improve
traffic safety throughout the Town.
2.B. Develop funding options and strategies for street
rehabilitation and trail expansion in advance of the 2024
expiration of 1A (including evaluation of renewing the 2014
1A sales tax initiative beyond 2024).
2.C. Develop funding strategies for the design,
environmental clearance and construction of the Moraine
Avenue Multimodal Improvements.
3. We will effectively communicate to residents and visitors the
Town's parking and transportation options.
2.D. Develop funding strategies and build the roundabout
improvements at the intersection of US 36 and Community
Drive.
2.E. Develop funding and partnering strategies to
commission a corridor study for US 34 between
Wonderview Avenue and Steamer Drive to include
pedestrian, shuttle and general traffic accommodations,
and options for direct access from US 34 to the parking
structure.
4. We will make strategic, data-driven investments in technology
that promotes the financial and environmental sustainability of
the Town's parking and transportation assets.2.F. Implement the Downtown Parking Management Plan.
2.G. Explore the potential for year-round local and regional
transit service.
5. We will identify and leverage local, regional and national
partnerships that strengthen and extend the Town's parking and
transportation system.
2.H. Implement the Electric Vehicle Infrastructure &
Readiness Plan as grant funding opportunities coincide
with Town needs.
2.I. Develop a funding strategy to complete a Multimodal
Transportation Master Plan within one year of completion
of the Comprehensive Plan.
6. We will consider the potential impacts of technology changes,
including electric and autonomous vehicles, in all transportation
planning.
7.A. Participate in the CDOT Safe Routes to Schools grant
funding program to complete the bike and pedestrian
network within one mile of Estes Park public schools.
7. We will continue to develop connectivity of trails in the Estes
Valley in partnership with other entities, implementing the
priorities in the Estes Valley Master Trails Plan.
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