HomeMy WebLinkAboutPACKET Town Board Study Session 2021-04-13
April 13, 2021
4:30p.m. – 6:30p.m.
TOWN BOARD
Board Room/Virtual
STUDY SESSION
AGENDA
The Town Board of Trustees will participate in the meeting remotely due to the Declaration of
Emergency signed by Town Administrator Machalek on March 19, 2020 related to COVID-19 and
provided for with the adoption of Ordinance 04-20 on March 18, 2020.
To view or listen to the Study Session by Zoom Webinar
ONLINE (Zoom Webinar): https://zoom.us/j/91077906778 Webinar ID: 9107790 6778
CALL-IN(Telephone Option): 877-853-5257(toll-free) Meeting ID:9107790 6778
If you are joining the Zoom meeting and are experiencing technicaldifficulties, staff will be
availableby phone for assistance 30 minutes prior to the startof the meeting at970-577-4777.
4:30p.m.Seasonal Paid Parking Implementation Update.
(Manager Solesbee)
5:00p.m. Facilities Master PlanUpdate.
(Manager Landkamer)
5:45p.m.Environmental Sustainability Advisory Board.
(Administrator Machalek)
6:15 p.m.Trustee & Administrator Comments &Questions.
6:25p.m.Future Study Session Agenda Items.
(Board Discussion)
6:30p.m.Adjourn for Town Board Meeting.
Informal discussion among Trusteesconcerning agenda items or other Townmatters mayoccur before this
meeting at approximately4:00p.m.
Page 1
Page 2
PUBLIC WORKS
Report
To: Honorable Mayor Koenig
Board of Trustees
Through: Town Administrator Machalek
From: Vanessa Solesbee, CAPP, Parking & Transit Manager
Greg Muhonen, PE, Public Works Director
Date: April 13, 2021
RE: Seasonal Paid Parking Implementation Update
Objective:
Report on progress towards the implementation of seasonal paid parking.
Present Situation:
The Town Board adopted the Downtown Parking Management Plan (DPMP) in
January 2018 which identified a phased approach to parking management.
DPMP Phase I was completed in 2019. Implementation results were shared with
the Town Board in a series of Study Sessions in Fall 2019 (Sept. 24, Oct. 8 and
Oct. 22).
On November 12, 2019, the Town Board approved Ordinance 30-19 Authorizing
Seasonal Paid Parking and Resolution 37-19 Establishing 2020 Parking Fees.
However, in response to the COVID-19 pandemic, implementation of seasonal
paid parking for 2020 was paused (via Resolution 27-20 on April 23).
At a Town Board Study Session on October 27, 2020, Public Works staff
reported on Parking Division activities in 2020 and the proposed plan to resume
seasonal paid parking in 2021.
On November 24, 2020, the Town Board authorized resume implementation of
the Downtown Parking Management Plan (DPMP) Phase II (seasonal paid
parking) for the 143-day summer guest season in 2021.
On January 26, 2021, the Town Board authorized a budget supplement to fund
the start-up costs for the seasonal paid parking program.
On February 23, 2021, the Town Board amended the Estes Park Municipal Code
to strengthen parking enforcement actions to include immobilization and
impoundment, and also to provide free parking for disabled persons, veterans,
and motorcycles.
Page 3
Since late January, Public Works (PW) staff have been working closelywith the Town’s
professional parking operator, The Car Park, on implementation of seasonal paid
parking which will begin on Friday, May 28, 2021. While there are countless activities
underway, this report and the attached presentation are focused on the following five
key progress reports:
1. Community Outreach, Communication and Education
o To date, the main focus has been on educating and engaging the local
community.
On Feb. 3, staff launched a new webpage dedicated to paid parking
implementation and sent out a press release with program details,
Frequently Asked Questions (FAQs) and permit information. This
webpage (estes.org/paidparking) and the FAQ are regularly
updated.
Since early February, PW staff and The Car Park have given 11
presentations to the following groups: Estes Valley Public Library
Board of Trustees, Estes Chamber Board of Directors, EDC Board
of Directors, Sunrise Rotary, Noon Rotary, Newcomer’s Club,
Women’s Club, Estes Chamber Paid Parking Focus Group, Estes
Chamber Lodging Focus Group, Town Manager’s and Directors
Meeting and Town Executive Leadership Team.
Additionally, The Car Park has been hosting weekly “Parking Office
Hours” in partnership with the Estes Valley Public Library since
Feb. 4. To date, ten presentations have been given and sessions
will continue to be held each Thursday from 11 a.m. to Noon
through May 27.
PW staff is working to offer resources in Spanish, including the
FAQ, instructional videos for technology, messaging on the
Dynamic Messaging signs and via radio spots.
A weekly social media series was launched the week of March 15
called “The Parking Space” to answer questions and provide a
regular public reminder about the new program.
o While engagement with the local community will continue to be a top
priority, staff are shifting their focus to include guests and visitors as the
busy summer season approaches. Strategies that are currently underway
include:
Coordination with Visit Estes Park regarding messaging on their
website and email blasts (for locals and visitors);
Coordination with Estes Chamber and EALA to provide information
and materials to lodging establishments and their guests;
Door to door material distribution (maps, informational cards)
planned for early May;
Informational radio spots planned for the AM station in both English
and Spanish; and,
Increased field support provided by The Car Park corporate teams
on program launch weekend (Memorial Day weekend) and on
th
major event weekends (e.g., 4 of July, Scot Fest and Elk Fest).
o Signage
Page 4
Since 2019, PW Engineering has been leading a larger wayfinding
project that was an action item from the Downtown Plan. A field
installation pilot specific for parkingsignage will be presented at the
Board’s Regular Meeting this evening.
2. Permit registration
o Permit registration for 2021 opened in early February. Those interested in
permits can register online, by phone or by email. To date, The Car Park
has registered the following number of permits:
Local 30 Minute Permit: 298
Employer/Employee Permit: 74
Downtown Residential Permit: 21
Downtown Rental Unit Permit: 50
Commercial Loading Permit: 0
3. Technology
o Three payment technologies have been selected:
Pay stations: Pay stations will be installed this week (week of April
12). All pay stations are solar-powered and offer five languages
(English, Spanish, French, Chinese and German).
Mobile payment: Two mobile payment options will be available –
one via smart phone application (Apple and Android) and one via
text (no smart phone needed). Both mobile payment options offer a
call-to-pay option.
o Instructional videos for the pay stations and mobile payment application
are available on the Town’s website (estes.org/paidparking).
o The Car Park will continue to use the Town’s existing mobile License Plate
Recognition (LPR) technology to collect data, monitor permits and identify
violations. The Car Park will continue to use its existing ticket-writing
software, Sidekick, to manage citation issuance.
o The Estes Parking app was launched in 2019 and will continue to be
promoted as the location for the latest parking availability information. The
app is currently in “off-season” mode but will be reactivated before the
start of paid parking on May 28. Staff are working to ensure that the Estes
Parking app is up to date with the latest lot-specific information and that it
offers the ability for users to connect directly with the Town’s mobile
payment options.
4. Staffing and training
o The Car Park will be hiring and training all seasonal Parking Ambassadors
in 2021. Hiring is nearly complete and training will begin in May. In
addition to rigorous internal training provided by The Car Park, all Parking
Ambassadors will cross-train with the Estes Park Police Department and
participate in training provided by the Town’s Visitor Services
Ambassadors.
5. Program metrics
o Beginning in summer 2020, The Car Park began providing a detailed
weekly report of Key Performance Indicators (KPIs). This report included
parking occupancy, permit sales, citation issuance and collections, and
engagement with the Town’s Estes Parking app. The Car Park continued
Page 5
to provide this report on a monthly basis during the 2020-2021 winter off-
season.
o PW staff and The Car Park have worked to refine and enhance the KPI
report for 2021, including the addition of a few new metrics. For 2021, the
KPI report will be shared weekly during the parking season and monthly
during the offseason. It will include:
Average and peak parking occupancy
Permit sales
Turnover
Citation issuance and collection rate
App usage (Estes Parking)
Electric Vehicle charging station usage
Revenue
o Additionally, Town staff will be monitoring guest visitation (provided by the
Visitor Center), traffic counts and sales tax data.
Proposal:
PW staff propose to continue implementation of seasonal paid parking as authorized by
the Town Board at the Regular Board meeting on November 24, 2020.
Advantages:
Implementation of paid parking and new parking permits continues the Town’s
data-driven approach to management of a limited public resource as
recommended in theBoard-adopted Downtown Parking Management Plan.
Implementation is designed to accommodate diverse user groups (locals, visitors
and employees), is phased/incremental, and is in line with other Colorado
communities that are supported by tourism-driven economies.
Paid parking fees are a new source of revenue that will likely reduce future
reliance on the General Fund for parking management and the heavily subsidized
Town’s free shuttle service (Estes Transit).
Disadvantages:
There is a risk that the implementation will not go as planned (e.g., revenues will
fall short of expectation, costs will exceed estimates, technology issues,
unforeseen disasters, etc.); however, staff has gone through a rigorous process
to vet the assumptions included in the current proposal and have experience
successfully managing implementation of paid parking technologies.
Action Recommended:
N/A. This is a progress report only.
Finance/Resource Impact:
At the January 26, 2021 Town Board meeting, the Board approved a budget
supplement of $529,516 for the implementation of paid parking in 2021 as
approved December 7, 2020.
Page 6
This budget supplement will cover both a one-time capital investment of
$127,000, $373,719 in annual operating funds, and $48,000 in annual
management fees totaling $548,719 in new program-related costs for 2021.
The Parking Services Fund appropriations, including the additional paid parking
implementation costs, are projected to be fully paid for by the resulting new
parking revenues (gross revenue estimated at $792,000).
This program on track with regard to the expense projections and it is too early to define
progress with regard to projected revenue goals.
Level of Public Interest
Public interest in the implementation of seasonal paid parking has been and will
continue to be high. The extensive public outreach and communication efforts
undertaken by PW staff are detailed in this report and in the attached presentation.
Attachments:
1. Seasonal Paid Parking Implementation Update presentation
Page 7
Seasonal
Paid Parking 2021
Implementation
Update
th
April 13, 2021
Developed by:
Public Works Department & The Car Park
Off-Season Data
Outreach, Education &
Communication
Agenda
Permit Registration
Technology
Staffing & Training
Page 8
Key Performance Indicators
2021 Permit Sales
tĻğƉ hĭĭǒƦğƓĭǤ ΏağƩĭŷ
ЊЉЉіВЌі
БАі
БЎі
Local 30 Min
ВЉі
327
АЏі
БЉі
АЊі
ЏЎі
АЉі
Residential
17
ЏЉі
ЏЉі
ЎВі
ЎЌі
ЏЉі
ЍЌі
ЎЉі
Rental
65
ЍЉі
ЌЉі
ЋЊі
ЊВі
ЊБі Employee
80
ЊЌі
ЋЉі
Аі
ЊЉі
050100150200250300350
Љі
hŅŅƭĻğƭƚƓ hĭĭǒƦğƓĭǤ ĬǤ aƚƓƷŷ ΏБ YĻǤ \[ƚƷƭ
ЊЉЉі
ВЌі
БАі
ВЉі
ağƩĭŷ\[ƚƷ Cǒƌƌ
АЏі
БЉі
АЊі
ЏЎі
АЉі
ЏЉі
ЏЉі
ЏЉіЎЌі
ĻĻƉķğǤ ǝƭ ĻĻƉĻƓķ ΏağƩĭŷ
ЎЉі
ЊЋЉі
ЊЉЉіЊЉЉіЊЉЉі
ВЏі
ЍЉі
ВЊі
БВі
ЊЉЉі
БЎі
БЍі
ААі
ЌЉі
АЋі
ЏАіЏАі
БЉі
ЎАі
ЎЍіЋЉі
ЎЋі
ЎЉі
ЏЉі
ЊЉі
ЍЉі
Љі
ЋЉі
.ƚƓķ tğƩƉ9ğƭƷtƚƭƷ hŅŅźĭĻwźǝĻƩƭźķĻƚǞƓƩĻŭĻƓƷźƩŭźƓźğźĻƭƷ
Љі
wźǝĻƩƭźķĻIğƌƌΉ\[źĬƩğƩǤ
.ƚƓķ tğƩƉ9ğƭƷtƚƭƷ hŅŅźĭĻwźǝĻƩƭźķĻƚǞƓƩĻŭĻƓƷźƩŭźƓźğźĻƭƷ
wźǝĻƩƭźķĻIğƌƌΉ\[źĬƩğƩǤ
hĭƷƚĬĻƩbƚǝĻƒĬĻƩ5ĻĭĻƒĬĻƩWğƓǒğƩǤ
ĻĻƉķğǤĻĻƉĻƓķ\[ƚƷ CǒƌƌCĻĬƩǒğƩǤağƩĭŷ\[ƚƷ Cǒƌƌ
Community Outreach & Education
¤TAB (monthly updates)
¤Library Board of Trustees
¤Rotary Clubs (sunrise and noon)
¤WomenÓs Club
Stakeholder
¤EDC Board of Directors
¤Estes Chamber Board of Directors
Presentations
¤Town Executive Leadership Team
¤Town Employees
¤NewcomerÓs Club
¤ÐParking Office HoursÑ (weekly)
Page 9
* Paid Parking page
Regular/frequent
* FAQs
website updates
* Instructional videos
* Pay stations
Support for multiple
* Videos
languages
* Written materials
Communication
* Wayfinding
* Destination
Improved signage
* In-lot instructions
* Radio spots
* Partner coordination
Resources for visitors
* Maps, key chains
* Press releases
Traditional and social
* Email blasts
media
* Social media series
Permits
50
21
Permit Permit
Registration
74
Over 400 accounts
registered to date.
298
Local 30-Min Free
permits to be
mailed in April.
Local 30 MinuteEmployee Convenience
Residential OvernightRental Overnight
Page 10
*10 total pay
stations
Pay Stations
*Installation
in progress
*Both
ParkMobile
Technology
and Text2Pay
Mobile Payment
are ready
and field
tested.
*Integration
Estes Parking
with
ParkMobile
App
in progress.
Parking Occupancy
Permit Sales
Parking App Usage
Program
Violation Issuance & Collections
Metrics Î
Turnover
Key Performance Key Perfform
Indicators
EV Charging Station Usage
Revenue (and Expenses)
¤Per Lot
¤Per Payment Method
¤Per Day of Week
¤Per Hour
Page 11
* Hiring
locally
Two full-time
* Will be
Parking
employees
of The Car
Ambassadors
Staffing &
Park
Training
Training will be coordinated
with EPPD CSO program
(mid-May).
Questions?
Page 12
PUBLIC WORKS
Report
To: Honorable Mayor Koenig
Town Board of Trustees
Through: Town Administrator Machalek
From: Jon Landkamer, Facilities Manager
Greg Muhonen, Public Works Director
Date: April 13, 2021
RE: Facilities Master Plan Update
Objective:
The goal of the Facilities Master Plan (FMP) is to address both the immediate and short-
term, as well as the long-term facility needs for the Town of Estes Park (TOEP). This plan
will serve as a "road map" for the future development and operation of all TOEP facilities.
The scope of the master plan is for the next twenty years, with a special emphasis on the
next five and ten years. To this end, the master plan shall:
Provide a comprehensive document that identifies the building and employee space
needs to aid the TOEP in budgeting, scheduling and administering all major building
renovation and new construction capital projects;
Assure that all new near-term and mid-term capital building and major renovation
projects are planned in conjunction with, and in support of, a long term (20-year)
strategic vision.
Today’s study session will update the Mayor, and Board of Trustees, on the progress
being made on the Facilities Master Plan.
Present Situation:
Shortly after our first FMP Study Session in February of 2020, COVID-19 became a part
of our lives, and the master planning process was put on hold. The FMP team continued
to touch base monthly to evaluate when we should start the process back up. We
started the planning process again late in 2020 and we are currently wrapping up Phase
2 – Analysis of Opportunities, Constraints, and Future Requirements and starting into
Phase 3 – Implementation Strategies and Conceptual Vision. Surveys have been
conducted by the FMP Team and all staff have had the opportunity to share their
opinion. We have highlighted theprimary facilitiesinvolvedand have focused our
attention on how efficiently, or inefficiently, these buildings are functioning. We feel this
is an appropriate time to reach out to the Board of Trustees and update them on our
progress as we move into Phase 3 and start the discussion for Phase 4 – Facilities
Master Plan Production.
Page 13
Proposal:
Today’s study session will focus on the highlights of the key findings-to-date of our
existing conditionsand the results of the follow-up staff survey at the beginning of this
year. Topics today will include the methodology we have been using to gather our data,
and the common themes from those results. We are focusing on where we are at now,
after a year ofCOVID changes, so we can start to anticipate and develop the
recommendations for the future. As we get further into this process, we will be bringing
more stakeholders into the discussion and will also include public outreach in our
process.
Advantages:
Identifies deferred maintenance issues and helps to align those with the budgeting
process
Considers customer service goals and work flow improvement opportunities
Highlights work place consolidation opportunities to more effectively deliver our services
Surveys building security and recommends improvements for the safety of our
employees and customers
Encourages collaboration and public interaction through space utilization
Energy audit components of this project will assist us with tangible ways to conserve
energy and reduce maintenance demands
Accessibility to our primary facilities and programs will be evaluated and
recommendations for improvement will assist us with our ADA transition planning
Identifies funding opportunities and strategies for future implementation
Disadvantages:
This project will take considerable staff time and commitment for a successful outcome
Action Recommended:
Review the work that has been accomplished to date, and give feedback through the
Facilities Manager on this effort
Finance/Resource Impact:
No additional financial impact. This project is already budgeted.
Level of Public Interest
Moderate public interest.
Attachments:
1. FMP Team – Slide Presentation
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
TOWN ADMINISTRATOR’S
Study Session
OFFICE
To: Honorable Mayor Koenig
Board of Trustees
From: Town Administrator Machalek
Date:April 13, 2021
RE: Environmental Sustainability Advisory Board
Purpose of Study Session Item:
Discuss the possibility of creating an Environmental Sustainability Advisory Board per
the Town Board Strategic Plan.
Town Board Direction Requested:
Direction on bringing forward an action item to create an Environmental Sustainability
Advisory Board (ESAB) for the Town of Estes Park. If the Board is interested in
considering the creation of an ESAB, staff requests direction on the following:
Feedback on purpose/scope for the “WHEREAS” clauses;
Role of ESAB;
Inclusion of focus area requirement; and
Membership numbers and considerations.
Present Situation:
The Town Board’s 2021 Strategic Plan includes an objective to “\[e\]xamine possibility of
creating an Environmental Sustainability Advisory Board.” The Board indicated that
evaluating organizational capacity and the need for an ESAB was an important step to
take prior to forming another advisory board. Specifically, the Board expressed interest
in understanding staff capacity to take on the support of another advisory board.
Proposal:
Staff has confirmed the ability to resource an ESAB by providing both a Recording
Secretary (from the Town Clerk’s Office) and a staff liaison (Assistant Town
Administrator Damweber). If the Board would like to move forward with the creation of
an ESAB, staff will formulate draft bylaws using the direction requested above and the
new bylaws template currently being refined by the Town Attorney and Town Clerk’s
Office. The bylaws for the Community and Family Advisory are included for reference.
Advantages:
Provides an advisory body made up of community members to advise the Town
Board and staff on important environmental issues.
Page 29
Disadvantages:
As with any advisory board, the primary disadvantage is that the time and
resources allotted cannot be used for other Town Board priorities.
Finance/Resource Impact:
No direct costs. Resources impacted include staff time and potential future resource
allocations recommended by an ESAB if it is established. All allocation of future
resources would be subject to the Town’s budget process.
Level of Public Interest
High.The Board has received a letter of support signed by 100 members of the
community.
Attachments
1. Community and Family Advisory Board Bylaws (for reference)
Page 30
Page 31
Page 32
Page 33
Page 34
Future Town Board Study Session Agenda Items
April 13, 2021
April 27, 2021 Items Approved – Unscheduled:
Reverse Decriminalization of Park Planning and Pocket Parks
Municipal Code
Distributed Energy Discussion
Vacation Home Rental Regulations
Oral History Program Discussion
Move to Municipal Code and
Enforcement/Life Safety Survey
Items for Town Board Consideration:
Changes
None.
May 11, 2021
Cameron Peak and East Thompson
Zone Debrief
Highway 34 Corridor Plan Revisit
May 25, 2021
Revisit Fee Waiver/Subsidy Policies
June 8, 2021
Downtown Loop Quarterly Update
Rooftop Rodeo Financial Overview
Page 35